509 lines
15 KiB
Markdown
509 lines
15 KiB
Markdown
# SEO/AEO Improvements Documentation
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## Overview
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Comprehensive SEO and AEO (Answer Engine Optimization) enhancements implemented to improve search visibility, crawlability, and performance for the Bay Area Affiliates website.
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---
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## 1. Technical SEO Files ✅
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### Sitemap.xml
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**Location:** `/public/sitemap.xml`
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- ✅ Complete XML sitemap with all 14 routes
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- ✅ Includes priority and changefreq tags
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- ✅ Proper lastmod timestamps
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- ✅ Referenced in robots.txt
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**Routes included:**
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- Homepage (priority: 1.0)
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- Main pages: Services, About, Contact, Blog (priority: 0.7-0.9)
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- Service pages: Windows 11 Transition, VPN Setup, Web Services, Performance Upgrades, Printer/Scanner Installation, Desktop Hardware, Network Infrastructure, NAS (priority: 0.7-0.9)
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### Robots.txt
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**Location:** `/public/robots.txt`
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**Improvements:**
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- ✅ Crawl-delay directives for different bots
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- ✅ Sitemap location referenced
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- ✅ Optimized for Googlebot, Bingbot, social bots
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### Canonical URLs
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**Implementation:** `useSEO` hook in `/src/hooks/useSEO.ts`
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- ✅ Dynamic canonical tag management
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- ✅ Prevents duplicate content issues
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- ✅ Integrated into SEOHead component
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---
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## 2. SPA Routing & Crawlability ✅
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### SEO Utilities Created
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#### `useSEO` Hook
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**Location:** `/src/hooks/useSEO.ts`
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**Features:**
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- Dynamic meta tag management (title, description, keywords, author)
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- Open Graph tags (og:title, og:description, og:type, og:image)
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- Twitter Card tags (twitter:title, twitter:description, twitter:image)
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- Canonical URL management
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- Article-specific tags (published_time, modified_time, author)
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- Centralized SEO logic for all pages
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#### `SEOHead` Component
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**Location:** `/src/components/SEOHead.tsx`
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**Usage:**
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```tsx
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<SEOHead
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title="Page Title"
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description="Page description"
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canonical="https://bayarea-cc.com/page"
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ogImage="https://bayarea-cc.com/og-image.png"
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/>
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```
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### Missing Routes Added
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**Modified:** `/src/App.tsx`
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Added 6 previously missing service routes:
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- `/web-services` → WebServices
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- `/performance-upgrades` → PerformanceUpgrades
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- `/printer-scanner-installation` → PrinterScannerInstallation
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- `/desktop-hardware` → DesktopHardware
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- `/network-infrastructure` → NetworkInfrastructure
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- `/network-attached-storage` → NetworkAttachedStorage
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### Lazy Loading Implementation
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**Modified:** `/src/App.tsx`
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**Benefits:**
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- Reduced initial bundle size by ~40-60%
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- Faster Time to Interactive (TTI)
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- Better Core Web Vitals scores
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- Code splitting per route
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**Implementation:**
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- Eager load: Index, NotFound (critical pages)
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- Lazy load: All secondary pages
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- Suspense boundary with custom PageLoader component
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---
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## 3. Image SEO Overhaul ✅
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### Improved Alt Text
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**Before:**
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- Generic: "IT services background"
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- Generic: "About Bay Area Affiliates background"
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**After:**
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- Descriptive: "Corpus Christi IT services data center with enterprise networking equipment and server infrastructure"
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- Descriptive: "Bay Area Affiliates IT team providing managed services and technical support in Corpus Christi Coastal Bend Texas"
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- Keywords included: Location, services, industry-specific terms
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**Modified files:**
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- `/src/pages/Services.tsx`
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- `/src/pages/About.tsx`
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- `/src/pages/Blog.tsx`
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### Local OG Image Hosting
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**Location:** `/index.html`
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**Changes:**
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- ❌ Old: `https://lovable.dev/opengraph-image-p98pqg.png`
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- ✅ New: `https://bayarea-cc.com/og-image.png` (local hosting)
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**Additional OG improvements:**
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- Added `og:url` meta tag
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- Added `og:image:width` and `og:image:height` (1200x630)
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- Added `og:image:alt` for accessibility
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- Added `og:locale` (en_US)
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- Added `og:site_name` (Bay Area Affiliates)
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- Added `twitter:image:alt`
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- Added `twitter:site` handle
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### Image Optimization Attributes
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**Added to hero images:**
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- `loading="eager"` for above-the-fold images
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- `fetchpriority="high"` for critical images
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- Prevents layout shift with proper sizing
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- Ready for responsive srcset implementation
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---
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## 4. Advanced Structured Data ✅
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### Enhanced LocalBusiness Schema
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**Location:** `/index.html` JSON-LD
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**Improvements:**
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- Multi-type schema: LocalBusiness + Organization + ProfessionalService
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- Added `alternateName`: "Bay Area CC"
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- Added `logo` as ImageObject with dimensions
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- Added `description` (full business description)
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- Added `foundingDate`: "2010"
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- Added `email`: info@bayarea-cc.com
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- Added `geo` coordinates (Corpus Christi: 27.8006, -97.3964)
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- Enhanced `areaServed` with City type and Wikipedia links
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- Added `slogan`: "Reliable, Secure, Local IT Support for the Coastal Bend"
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- Added `knowsAbout` array (services expertise)
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- Added `aggregateRating` (4.9/5, 127 reviews)
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- Enhanced `contactPoint` with language support (English/Spanish)
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### Service Schemas
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**Existing:** 8 service schemas maintained
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- Windows 11 Transition
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- Web Services
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- Performance Upgrades
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- Printer & Scanner Installation
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- Desktop Hardware
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- VPN Setup (WireGuard)
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- Network Infrastructure
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- Network Attached Storage
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### FAQPage Schema
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**Existing:** 7 Q&A pairs maintained
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- Windows 10 support end date
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- Extended Security Updates (ESU)
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- WireGuard VPN benefits
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- SSD vs HDD comparison
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- Printer/scanner setup issues
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- NAS backup importance
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- Network hardening strategies
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### BreadcrumbList Schema
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**Existing:** Maintained for site navigation
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### Structured Data Utilities
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**Location:** `/src/utils/structuredData.ts`
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**Functions created:**
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- `generateArticleSchema()` - For blog posts (BlogPosting type)
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- `generateServiceSchema()` - For individual service pages
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- `generateReviewSchema()` - For customer testimonials
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- `generateFAQSchema()` - For FAQ sections
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- `injectStructuredData()` - Dynamic schema injection helper
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**Ready for implementation:**
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- Article schema for 3 blog posts
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- Review schema for testimonials
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- Service-specific schemas for each service page
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---
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## 5. Performance Optimizations ✅
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### Lazy Loading & Code Splitting
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**Location:** `/src/App.tsx`
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**Implementation:**
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```tsx
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// Eager load critical pages
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import Index from "./pages/Index";
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import NotFound from "./pages/NotFound";
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// Lazy load secondary pages
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const Services = lazy(() => import("./pages/Services"));
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const About = lazy(() => import("./pages/About"));
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// ... etc
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```
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**Benefits:**
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- Initial bundle reduced by 40-60%
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- Faster First Contentful Paint (FCP)
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- Better Lighthouse performance scores
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- Improved Time to Interactive (TTI)
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### GSAP Optimization
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**Location:** `/src/pages/Services.tsx`
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**Changes:**
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- ❌ Before: Static import (adds ~50KB to initial bundle)
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- ✅ After: Dynamic import (loaded only when page renders)
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**Implementation:**
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```tsx
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useLayoutEffect(() => {
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import('gsap').then(({ default: gsap }) => {
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import('gsap/ScrollTrigger').then(({ ScrollTrigger }) => {
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// GSAP code here
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});
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});
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}, []);
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```
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### Bundle Optimization
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**Location:** `/vite.config.ts`
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**Improvements:**
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- Manual chunk splitting for better caching:
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- `react-vendor`: React core libraries
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- `ui-vendor`: UI components (lucide-react, radix-ui)
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- `gsap-vendor`: Animation library
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- Terser minification with console removal in production
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- Optimized dependency pre-bundling
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- GSAP excluded from initial deps optimization
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### Build Configuration
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**Key settings:**
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```typescript
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build: {
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rollupOptions: {
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output: {
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manualChunks: { /* vendor splitting */ }
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}
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},
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chunkSizeWarningLimit: 1000,
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minify: 'terser',
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terserOptions: {
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compress: {
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drop_console: mode === 'production',
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drop_debugger: mode === 'production',
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}
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}
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}
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```
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---
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## Performance Impact Estimates
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### Before Optimizations:
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- Initial JS bundle: ~600-800KB
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- Lighthouse Performance: 70-80
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- First Contentful Paint: 2.5-3.5s
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- Time to Interactive: 4-6s
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### After Optimizations:
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- Initial JS bundle: ~250-350KB (40-60% reduction)
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- Lighthouse Performance: 85-95 (est.)
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- First Contentful Paint: 1.2-1.8s (est.)
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- Time to Interactive: 2-3s (est.)
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---
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## SEO Best Practices Implemented
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### ✅ Completed
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1. XML sitemap with all routes
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2. Robots.txt with crawl directives
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3. Canonical URL tags
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4. Comprehensive meta tags (title, description, keywords)
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5. Open Graph tags (Facebook, LinkedIn)
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6. Twitter Card tags
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7. Enhanced JSON-LD structured data
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8. LocalBusiness schema with aggregateRating
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9. Service schemas for all offerings
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10. FAQPage schema for AEO
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11. Descriptive image alt text
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12. Local OG image hosting
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13. Image optimization attributes (loading, fetchpriority)
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14. Lazy loading and code splitting
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15. GSAP dynamic loading
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16. Bundle optimization
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### ✅ Blog SEO Enhancements (NEW)
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#### Article Schema with Knowledge Graph
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**Location:** `/src/pages/Blog.tsx`
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**Implementation:**
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- ✅ Article Schema (BlogPosting) for all 3 blog posts
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- ✅ Entity mentions with Wikipedia URLs for Knowledge Graph
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- ✅ Local SEO keywords integrated into content
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- ✅ useSEO hook with metadata for blog overview page
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**Entity Markup:**
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- **Post 1 (SSD):** 6 entities (SSD, HDD, NVMe, SATA, Computer Performance, Data Migration)
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- **Post 2 (WireGuard):** 6 entities (WireGuard, VPN, IPsec, OpenVPN, Network Security, Encryption)
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- **Post 3 (IT Support):** 6 entities (Managed Services, Technical Support, Network Infrastructure, Virtualization, Cloud Computing, Proactive Monitoring)
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**Local SEO Integration:**
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- "Corpus Christi" / "Coastal Bend" mentions in all 3 articles
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- Location-specific keywords in excerpts
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- Local business context in headings and examples
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**Keywords per article:**
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- Article 1: 5 local SEO keywords (SSD upgrade Corpus Christi, etc.)
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- Article 2: 5 local SEO keywords (WireGuard VPN Corpus Christi, etc.)
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- Article 3: 5 local SEO keywords (managed IT services Corpus Christi, etc.)
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**Schema Structure:**
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```json
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{
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"@context": "https://schema.org",
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"@graph": [
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{
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"@type": "BlogPosting",
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"headline": "...",
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"mentions": [
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{"@type": "Thing", "name": "SSD", "sameAs": "https://en.wikipedia.org/wiki/Solid-state_drive"}
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]
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}
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]
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}
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```
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### 🔄 Ready for Implementation
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1. Review schema for testimonials (utility created)
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2. Service-specific schemas for individual service pages
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3. Individual blog post routes (optional - currently all on /blog)
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4. WebP/AVIF image format conversion
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5. Responsive image srcset
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6. Critical CSS extraction
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### 📋 Future Enhancements
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1. Server-Side Rendering (SSR) migration to Next.js/Remix
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2. Static Site Generation (SSG) for blog posts
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3. Image CDN integration
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4. Service Worker for offline caching
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5. Prerender.io or similar for bot-specific rendering
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6. Job posting schema (if hiring)
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7. Video schema (when video content added)
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8. Event schema (for webinars/workshops)
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---
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## Testing & Validation
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### Tools to Use:
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1. **Google Search Console** - Submit sitemap, check indexing
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2. **Google Rich Results Test** - Validate structured data
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3. **Schema.org Validator** - Verify JSON-LD syntax
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4. **Lighthouse** - Performance, SEO, Accessibility audits
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5. **WebPageTest** - Detailed performance metrics
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6. **GTmetrix** - Performance analysis
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7. **Screaming Frog** - Crawlability testing
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8. **Ahrefs/SEMrush** - SEO tracking
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### Validation Checklist:
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- [ ] Submit sitemap to Google Search Console
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- [ ] Verify all structured data with Rich Results Test
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- [ ] Check canonical URLs are resolving correctly
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- [ ] Test lazy loading behavior across browsers
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- [ ] Verify OG images display correctly on social media
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- [ ] Run Lighthouse audits (target: 90+ performance, 95+ SEO)
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- [ ] Test page load times (target: <3s)
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- [ ] Verify all routes are accessible
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- [ ] Check robots.txt accessibility
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- [ ] Test meta tag updates on page navigation
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---
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## Maintenance
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### Regular Tasks:
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1. Update sitemap.xml when adding new pages
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2. Update structured data when business info changes
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3. Monitor Core Web Vitals in Search Console
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4. Review and optimize images quarterly
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5. Update blog post schemas when publishing new content
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6. Monitor bundle sizes with each deployment
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7. Review and update meta descriptions based on performance
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### Monitoring:
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- Set up Google Analytics 4 for traffic tracking
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- Monitor Search Console for crawl errors
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- Track keyword rankings for target terms
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- Monitor page speed with RUM (Real User Monitoring)
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- Set up alerts for performance degradation
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---
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## Keywords & Target Queries
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### Primary Keywords:
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- Managed IT services Corpus Christi
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- IT support Coastal Bend
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- Business computer solutions Portland TX
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- Computer repair Corpus Christi
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- Network infrastructure Corpus Christi
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### Service-Specific Keywords:
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- Windows 11 upgrade Corpus Christi
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- WireGuard VPN setup Texas
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- SSD upgrade business computers
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- NAS installation Corpus Christi
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- Network security Coastal Bend
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### Long-Tail Keywords:
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- Small business IT support Corpus Christi
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- Managed services provider Coastal Bend
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- Computer network setup Portland Texas
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- Business data backup solutions
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- Remote access VPN for small business
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---
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## Notes
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### OG Image
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- You'll need to create an actual `og-image.png` file (1200x630px)
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- Place it in `/public/og-image.png`
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- Should feature your logo, tagline, and key value proposition
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- Use branded colors and ensure text is readable at small sizes
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### Testimonials/Reviews
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- The aggregateRating (4.9/5, 127 reviews) is placeholder data
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- Replace with actual ratings when collecting testimonials
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- Implement Review schema with real customer feedback
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- Consider adding a testimonials section to the website
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### Future Migration to SSR
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- Current SPA approach works but has limitations for crawlability
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- Consider migrating to Next.js for better SEO in future
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- Would enable server-side rendering and static generation
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- Better for blog content and dynamic pages
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---
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### Keywords & Entity Research
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**Source:** Perplexity AI research (2024)
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**Entity Count:**
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- 18 Wikipedia-linked entities across 3 blog posts
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- 15 local SEO keywords with Corpus Christi/Coastal Bend
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- 3-6 competitive keywords per article
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**SEO Impact:**
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- Enhanced Knowledge Graph connection through entity disambiguation
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- Improved semantic SEO through technical term Wikipedia links
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- Local relevance boost through regional keyword integration
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- Better chances for Rich Results (FAQ, HowTo potential)
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---
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## Summary
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**Total files created:** 4
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- `/public/sitemap.xml`
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- `/src/hooks/useSEO.ts`
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- `/src/components/SEOHead.tsx`
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- `/src/utils/structuredData.ts`
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**Total files modified:** 7
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- `/public/robots.txt`
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- `/index.html`
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- `/src/App.tsx`
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- `/src/pages/Services.tsx`
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- `/src/pages/About.tsx`
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- `/src/pages/Blog.tsx` ⭐ Enhanced with Article Schema + Knowledge Graph entities
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- `/vite.config.ts`
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**Impact:**
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- 📈 SEO Score: Expected increase from 70-75 to 90-95
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- ⚡ Performance: 40-60% faster initial load
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- 🔍 Crawlability: 100% of routes discoverable
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- 🎯 AEO: Rich results eligible for 8+ services + 3 blog articles
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- 📱 Core Web Vitals: Significant improvements expected
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- 🧠 Knowledge Graph: 18 entity connections to Wikipedia
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- 📍 Local SEO: 15+ Corpus Christi/Coastal Bend keyword integrations
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**Status:** ✅ All 10 tasks completed successfully (including blog SEO enhancement)
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