alles andere

.dockerignore

@@ -0,0 +1,15 @@
+node_modules
+.next
+dist
+build
+.git
+.gitignore
+.env
+.env.*
+*.log
+logs
+coverage
+.vscode
+.idea
+README.md
+.turbo

.env.example

@@ -0,0 +1,126 @@
+# ============================================
+# DATABASE CONFIGURATION
+# ============================================
+DATABASE_URL="postgresql://srb:srb_password@localhost:5432/srb"
+REDIS_URL="redis://localhost:6379"
+
+# ============================================
+# CLAUDE API (REQUIRED)
+# ============================================
+# Get your API key from: https://console.anthropic.com/
+ANTHROPIC_API_KEY="sk-ant-..."
+
+# ============================================
+# FACEBOOK ADS API
+# ============================================
+# Set up at: https://developers.facebook.com/
+FACEBOOK_APP_ID=""
+FACEBOOK_APP_SECRET=""
+FACEBOOK_ACCESS_TOKEN=""
+FACEBOOK_AD_ACCOUNT_ID=""
+
+# ============================================
+# GOOGLE ADS API
+# ============================================
+# Set up at: https://developers.google.com/google-ads/api/
+GOOGLE_ADS_CLIENT_ID=""
+GOOGLE_ADS_CLIENT_SECRET=""
+GOOGLE_ADS_REFRESH_TOKEN=""
+GOOGLE_ADS_DEVELOPER_TOKEN=""
+GOOGLE_ADS_CUSTOMER_ID=""
+
+# ============================================
+# EMAIL SERVICE (SENDGRID)
+# ============================================
+# Get API key from: https://app.sendgrid.com/
+SENDGRID_API_KEY=""
+SENDGRID_FROM_EMAIL="noreply@yourdomain.com"
+SENDGRID_FROM_NAME="Self-Replicating Business"
+
+# ============================================
+# GOOGLE ANALYTICS
+# ============================================
+GOOGLE_ANALYTICS_PROPERTY_ID=""
+GOOGLE_ANALYTICS_MEASUREMENT_ID=""
+
+# ============================================
+# DEPLOYMENT (VERCEL)
+# ============================================
+# Get token from: https://vercel.com/account/tokens
+VERCEL_TOKEN=""
+VERCEL_ORG_ID=""
+VERCEL_PROJECT_ID=""
+
+# ============================================
+# MARKETPLACE APIs
+# ============================================
+# Acquire.com API (for selling businesses)
+ACQUIRE_COM_API_KEY=""
+
+# Upwork API (for hiring VAs)
+UPWORK_API_KEY=""
+UPWORK_API_SECRET=""
+UPWORK_ACCESS_TOKEN=""
+
+# ============================================
+# DECISION ENGINE THRESHOLDS
+# ============================================
+# Revenue threshold to trigger scaling (hire VA, increase budget)
+REVENUE_SCALE_THRESHOLD=10000
+
+# Revenue threshold to trigger exit (list on Acquire.com)
+REVENUE_SELL_THRESHOLD=50000
+
+# Revenue threshold for shutdown consideration
+REVENUE_SHUTDOWN_THRESHOLD=1000
+
+# Months to wait before shutdown if below threshold
+SHUTDOWN_WAIT_MONTHS=6
+
+# ============================================
+# BUDGET LIMITS (SAFETY)
+# ============================================
+# Maximum monthly ad spend per business
+MAX_AD_SPEND_PER_BUSINESS=5000
+
+# Maximum total budget for validation phase
+MAX_VALIDATION_BUDGET=100
+
+# Maximum total budget for MVP development
+MAX_MVP_BUDGET=500
+
+# ============================================
+# NOTIFICATION SETTINGS
+# ============================================
+# Slack webhook for alerts
+SLACK_WEBHOOK_URL=""
+
+# Email for critical alerts
+ALERT_EMAIL=""
+
+# ============================================
+# GOOGLE TRENDS & SEARCH
+# ============================================
+# For market validation
+GOOGLE_SEARCH_API_KEY=""
+GOOGLE_SEARCH_ENGINE_ID=""
+
+# ============================================
+# N8N CONFIGURATION
+# ============================================
+N8N_BASIC_AUTH_ACTIVE=true
+N8N_BASIC_AUTH_USER=admin
+N8N_BASIC_AUTH_PASSWORD=change_this_password
+
+# ============================================
+# APPLICATION SETTINGS
+# ============================================
+NODE_ENV=development
+PORT=3000
+LOG_LEVEL=info
+
+# How often to run optimization loop (in minutes)
+OPTIMIZATION_INTERVAL_MINUTES=1440  # Daily
+
+# How often to evaluate decisions (in minutes)
+DECISION_EVALUATION_INTERVAL_MINUTES=1440  # Daily

.gitignore

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+# Dependencies
+node_modules/
+.pnpm-store/
+
+# Environment variables
+.env
+.env.local
+.env.*.local
+
+# Build outputs
+dist/
+build/
+.next/
+.turbo/
+
+# Logs
+logs/
+*.log
+npm-debug.log*
+pnpm-debug.log*
+
+# Database
+*.db
+*.sqlite
+
+# Prisma
+packages/orchestrator/prisma/migrations/
+
+# IDE
+.vscode/
+.idea/
+*.swp
+*.swo
+*~
+
+# OS
+.DS_Store
+Thumbs.db
+
+# Data
+data/businesses/*/
+!data/businesses/.gitkeep
+data/templates/*.generated.*
+
+# Testing
+coverage/
+.vitest/
+
+# Temporary files
+tmp/
+temp/
+*.tmp

docs/deployment-guide.md

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+# Deployment Guide
+
+Complete guide for deploying the Self-Replicating Business System to production.
+
+## Production Deployment Options
+
+### Option 1: Single VPS (Recommended for Start)
+
+**Specifications**:
+- 4 vCPU
+- 8GB RAM
+- 160GB SSD
+- Ubuntu 22.04 LTS
+
+**Providers**:
+- DigitalOcean ($48/month)
+- Hetzner ($35/month)
+- Linode ($48/month)
+
+### Option 2: Kubernetes (For Scale)
+
+For managing 10+ businesses simultaneously.
+
+## Step-by-Step Production Deployment
+
+### 1. Server Setup
+
+```bash
+# SSH into your VPS
+ssh root@your-server-ip
+
+# Update system
+apt update && apt upgrade -y
+
+# Install Docker
+curl -fsSL https://get.docker.com -o get-docker.sh
+sh get-docker.sh
+
+# Install Docker Compose
+apt install docker-compose-plugin -y
+
+# Install Node.js
+curl -fsSL https://deb.nodesource.com/setup_20.x | bash -
+apt install -y nodejs
+
+# Install pnpm
+npm install -g pnpm
+```
+
+### 2. Clone Repository
+
+```bash
+# Create application directory
+mkdir -p /opt/srb
+cd /opt/srb
+
+# Clone repository (or upload files)
+git clone <your-repo-url> .
+
+# Or upload via SCP
+# scp -r self-replicating-business/* root@your-server:/opt/srb/
+```
+
+### 3. Configure Environment
+
+```bash
+# Copy environment template
+cp .env.example .env
+
+# Edit with production values
+nano .env
+```
+
+**Critical Production Settings**:
+
+```env
+# Set to production
+NODE_ENV=production
+
+# Use strong passwords
+POSTGRES_PASSWORD=<strong-random-password>
+
+# Production database URL
+DATABASE_URL=postgresql://srb:<strong-password>@postgres:5432/srb
+
+# All your API keys
+ANTHROPIC_API_KEY=sk-ant-...
+FACEBOOK_ACCESS_TOKEN=...
+GOOGLE_ADS_DEVELOPER_TOKEN=...
+# ... etc
+
+# Production alerts
+SLACK_WEBHOOK_URL=https://hooks.slack.com/services/...
+ALERT_EMAIL=alerts@yourdomain.com
+
+# n8n auth
+N8N_BASIC_AUTH_USER=admin
+N8N_BASIC_AUTH_PASSWORD=<strong-random-password>
+```
+
+### 4. Start Services
+
+```bash
+# Build and start all services
+docker-compose -f infra/docker/docker-compose.yml up -d
+
+# Check status
+docker ps
+
+# View logs
+docker-compose -f infra/docker/docker-compose.yml logs -f
+```
+
+### 5. Initialize Database
+
+```bash
+# Run migrations
+docker exec srb-orchestrator pnpm db:migrate
+
+# Verify database
+docker exec -it srb-postgres psql -U srb -d srb -c "\dt"
+```
+
+### 6. SSL/TLS Setup
+
+Using Nginx reverse proxy with Let's Encrypt:
+
+```bash
+# Install Nginx
+apt install nginx certbot python3-certbot-nginx -y
+
+# Create Nginx config
+nano /etc/nginx/sites-available/srb
+```
+
+**Nginx Configuration**:
+
+```nginx
+server {
+    listen 80;
+    server_name yourdomain.com;
+
+    # Orchestrator API
+    location / {
+        proxy_pass http://localhost:3000;
+        proxy_http_version 1.1;
+        proxy_set_header Upgrade $http_upgrade;
+        proxy_set_header Connection 'upgrade';
+        proxy_set_header Host $host;
+        proxy_cache_bypass $http_upgrade;
+    }
+
+    # Dashboard
+    location /dashboard {
+        proxy_pass http://localhost:3001;
+        proxy_http_version 1.1;
+        proxy_set_header Upgrade $http_upgrade;
+        proxy_set_header Connection 'upgrade';
+        proxy_set_header Host $host;
+        proxy_cache_bypass $http_upgrade;
+    }
+
+    # n8n
+    location /n8n {
+        proxy_pass http://localhost:5678;
+        proxy_http_version 1.1;
+        proxy_set_header Upgrade $http_upgrade;
+        proxy_set_header Connection 'upgrade';
+        proxy_set_header Host $host;
+        proxy_cache_bypass $http_upgrade;
+    }
+}
+```
+
+```bash
+# Enable site
+ln -s /etc/nginx/sites-available/srb /etc/nginx/sites-enabled/
+
+# Test config
+nginx -t
+
+# Restart Nginx
+systemctl restart nginx
+
+# Get SSL certificate
+certbot --nginx -d yourdomain.com
+
+# Auto-renewal
+systemctl enable certbot.timer
+```
+
+### 7. Systemd Service (Auto-restart)
+
+Create `/etc/systemd/system/srb.service`:
+
+```ini
+[Unit]
+Description=Self-Replicating Business System
+After=docker.service
+Requires=docker.service
+
+[Service]
+Type=oneshot
+RemainAfterExit=yes
+WorkingDirectory=/opt/srb
+ExecStart=/usr/bin/docker-compose -f infra/docker/docker-compose.yml up -d
+ExecStop=/usr/bin/docker-compose -f infra/docker/docker-compose.yml down
+
+[Install]
+WantedBy=multi-user.target
+```
+
+```bash
+# Enable service
+systemctl enable srb.service
+systemctl start srb.service
+
+# Check status
+systemctl status srb.service
+```
+
+### 8. Monitoring Setup
+
+```bash
+# Install monitoring tools
+apt install prometheus grafana -y
+
+# Configure Prometheus
+nano /etc/prometheus/prometheus.yml
+```
+
+**Prometheus Config**:
+
+```yaml
+scrape_configs:
+  - job_name: 'srb-orchestrator'
+    static_configs:
+      - targets: ['localhost:3000']
+
+  - job_name: 'postgres'
+    static_configs:
+      - targets: ['localhost:5432']
+
+  - job_name: 'redis'
+    static_configs:
+      - targets: ['localhost:6379']
+```
+
+```bash
+# Start monitoring
+systemctl start prometheus grafana-server
+systemctl enable prometheus grafana-server
+
+# Access Grafana at http://your-server:3000
+```
+
+### 9. Backup Setup
+
+```bash
+# Create backup script
+nano /opt/srb/scripts/backup.sh
+```
+
+**Backup Script**:
+
+```bash
+#!/bin/bash
+
+BACKUP_DIR="/opt/srb/backups"
+DATE=$(date +%Y%m%d_%H%M%S)
+
+# Create backup directory
+mkdir -p $BACKUP_DIR
+
+# Backup database
+docker exec srb-postgres pg_dump -U srb srb > $BACKUP_DIR/db_$DATE.sql
+
+# Backup business data
+tar -czf $BACKUP_DIR/data_$DATE.tar.gz /opt/srb/data
+
+# Upload to S3 (optional)
+# aws s3 cp $BACKUP_DIR/db_$DATE.sql s3://your-bucket/backups/
+
+# Delete old backups (keep last 30 days)
+find $BACKUP_DIR -name "*.sql" -mtime +30 -delete
+find $BACKUP_DIR -name "*.tar.gz" -mtime +30 -delete
+
+echo "Backup completed: $DATE"
+```
+
+```bash
+# Make executable
+chmod +x /opt/srb/scripts/backup.sh
+
+# Add to crontab (daily at 2 AM)
+crontab -e
+# Add: 0 2 * * * /opt/srb/scripts/backup.sh
+```
+
+### 10. Firewall Configuration
+
+```bash
+# Install UFW
+apt install ufw -y
+
+# Allow SSH
+ufw allow 22/tcp
+
+# Allow HTTP/HTTPS
+ufw allow 80/tcp
+ufw allow 443/tcp
+
+# Enable firewall
+ufw enable
+
+# Check status
+ufw status
+```
+
+## Post-Deployment Checklist
+
+- [ ] All Docker containers running (`docker ps`)
+- [ ] Database accessible and migrated
+- [ ] SSL certificate installed (https://yourdomain.com)
+- [ ] Environment variables configured
+- [ ] Backups running daily
+- [ ] Monitoring dashboards accessible
+- [ ] Alerts configured (Slack/Email)
+- [ ] Firewall enabled
+- [ ] systemd service enabled
+- [ ] Test creating a business
+
+## Creating First Production Business
+
+```bash
+# SSH into server
+ssh root@your-server
+
+# Enter orchestrator container
+docker exec -it srb-orchestrator sh
+
+# Run CLI
+node dist/cli/create-business.js \
+  --name "My First Business" \
+  --idea "AI-powered meal planning SaaS"
+```
+
+## Monitoring Production
+
+### Health Checks
+
+```bash
+# Check all services
+docker ps
+
+# Check logs
+docker-compose logs -f orchestrator
+
+# Check database
+docker exec -it srb-postgres psql -U srb -d srb -c "SELECT COUNT(*) FROM \"Business\";"
+
+# Check n8n
+curl http://localhost:5678
+
+# Check dashboard
+curl http://localhost:3001
+```
+
+### Key Metrics to Monitor
+
+1. **System Health**
+   - CPU usage < 70%
+   - Memory usage < 80%
+   - Disk space > 20% free
+
+2. **Application Health**
+   - Workflow success rate > 95%
+   - API response time < 500ms
+   - Database connections < 100
+
+3. **Business Health**
+   - Active businesses count
+   - Total monthly revenue
+   - Workflow execution rate
+
+## Scaling Production
+
+### Vertical Scaling (Upgrade VPS)
+
+```bash
+# Stop services
+docker-compose down
+
+# Resize VPS in provider panel
+
+# Start services
+docker-compose up -d
+```
+
+### Horizontal Scaling (Multiple Workers)
+
+Edit `docker-compose.yml`:
+
+```yaml
+orchestrator:
+  ...
+  deploy:
+    replicas: 3  # Run 3 instances
+```
+
+### Database Scaling
+
+For high load:
+
+```yaml
+postgres:
+  ...
+  environment:
+    - POSTGRES_MAX_CONNECTIONS=200
+    - POSTGRES_SHARED_BUFFERS=2GB
+```
+
+## Troubleshooting
+
+### Container Won't Start
+
+```bash
+# Check logs
+docker logs srb-orchestrator
+
+# Restart container
+docker restart srb-orchestrator
+
+# Rebuild if needed
+docker-compose build orchestrator
+docker-compose up -d
+```
+
+### Database Connection Issues
+
+```bash
+# Check PostgreSQL logs
+docker logs srb-postgres
+
+# Verify connection
+docker exec -it srb-postgres psql -U srb -d srb
+
+# Reset database (DANGER: loses data)
+docker-compose down -v
+docker-compose up -d
+```
+
+### High CPU/Memory Usage
+
+```bash
+# Check resource usage
+docker stats
+
+# Limit resources in docker-compose.yml
+services:
+  orchestrator:
+    deploy:
+      resources:
+        limits:
+          cpus: '2'
+          memory: 4G
+```
+
+## Security Best Practices
+
+1. **API Keys**
+   - Rotate every 90 days
+   - Use different keys for dev/prod
+   - Never commit to git
+
+2. **Database**
+   - Strong passwords (20+ chars)
+   - Disable remote access if not needed
+   - Regular backups
+
+3. **Server**
+   - Keep system updated
+   - Disable root SSH (use sudo user)
+   - Enable fail2ban
+
+4. **Application**
+   - Set budget limits
+   - Monitor spending daily
+   - Review decisions weekly
+
+## Maintenance
+
+### Weekly Tasks
+- Review business performance
+- Check error logs
+- Verify backups
+
+### Monthly Tasks
+- Update dependencies
+- Review and optimize budgets
+- Audit API usage and costs
+- Security updates
+
+### Quarterly Tasks
+- Rotate API keys
+- Review and update strategies
+- Performance optimization
+- Capacity planning
+
+## Cost Optimization
+
+1. **Use Reserved Instances** (save 30-50%)
+2. **Optimize Docker Images** (smaller = faster)
+3. **Cache Aggressively** (reduce API calls)
+4. **Schedule Non-Critical Tasks** (off-peak hours)
+5. **Monitor API Usage** (avoid overages)
+
+---
+
+**Deployment Status**: ✅ Ready for Production
+
+For support: See logs or contact admin

docs/workflow-specifications.md

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+# Workflow Specifications
+
+Detailed specifications for all 8 autonomous workflows in the Self-Replicating Business System.
+
+## Workflow Execution Model
+
+All workflows extend `WorkflowBase` which provides:
+- ✅ Automatic retry logic (3 attempts with exponential backoff)
+- ✅ Error handling and logging
+- ✅ Database state tracking
+- ✅ Alert integration
+- ✅ Execution metrics
+
+---
+
+## 1. Market Validation Workflow
+
+**Type**: `MARKET_VALIDATION`
+**Phase**: Validation (Sequential)
+**Critical**: Yes (pauses business on failure)
+
+### Purpose
+Determine if a business idea is viable before investing resources.
+
+### Inputs
+- Business ID
+- Business idea (text)
+- Business name
+
+### Process
+
+1. **Competitor Search**
+   - Google Custom Search API (if configured)
+   - Fallback: Web scraping
+   - Returns: Top 5 competitors with URLs, descriptions
+
+2. **Demand Analysis**
+   - Google Trends API
+   - Search volume estimation
+   - Trend direction (rising/stable/declining)
+   - Seasonality detection
+
+3. **Claude AI Analysis**
+   - Combines competitor data + demand data
+   - Generates viability score (0-100)
+   - Identifies top 3 risks
+   - Identifies top 3 opportunities
+   - Makes go/no-go recommendation
+
+4. **Decision**
+   - Score ≥ 60 && Viable = Proceed to MVP
+   - Score < 60 || Not Viable = Shutdown business
+
+### Outputs
+```json
+{
+  "viable": true,
+  "score": 75,
+  "analysis": "Strong market opportunity...",
+  "risks": ["High competition", "Seasonal demand", "..."],
+  "opportunities": ["Underserved niche", "Growing market", "..."],
+  "competitors": [...],
+  "demandData": {...}
+}
+```
+
+### Success Criteria
+- Competitor search finds 2+ competitors
+- Demand data shows search volume > 100/month
+- Claude analysis completes within 30 seconds
+
+---
+
+## 2. MVP Development Workflow
+
+**Type**: `MVP_DEVELOPMENT`
+**Phase**: Development (Sequential)
+**Critical**: Yes (pauses business on failure)
+
+### Purpose
+Generate and deploy a functional MVP product.
+
+### Inputs
+- Business ID
+- Business idea
+- Business name
+
+### Process
+
+1. **Code Generation**
+   - Claude generates Next.js 14+ code
+   - Includes: Landing page, API routes, Tailwind styling
+   - Returns: Map of filename → code content
+
+2. **Local Storage**
+   - Saves code to `/data/businesses/{id}/mvp/`
+   - Creates directory structure
+   - Writes all files
+   - Generates README
+
+3. **Git Initialization** (if Vercel enabled)
+   - `git init`
+   - `git add .`
+   - `git commit -m "Initial commit"`
+
+4. **Deployment** (if Vercel token configured)
+   - Creates vercel.json
+   - Runs `vercel --prod`
+   - Extracts deployment URL
+
+5. **Database Update**
+   - Stores MVP URL
+   - Updates status to `LAUNCHING`
+
+### Outputs
+```json
+{
+  "mvpUrl": "https://business-abc123.vercel.app",
+  "filesGenerated": 8,
+  "projectDir": "/data/businesses/abc123/mvp"
+}
+```
+
+### Success Criteria
+- Generates minimum 5 files
+- Deployment succeeds (or saves locally)
+- MVP URL is accessible
+
+---
+
+## 3. Landing Page SEO Workflow
+
+**Type**: `LANDING_PAGE_SEO`
+**Phase**: Marketing (Parallel)
+**Critical**: No
+
+### Purpose
+Optimize landing page for search engines and organic traffic.
+
+### Inputs
+- Business ID
+- Business idea
+- Target audience
+
+### Process
+
+1. **Keyword Research**
+   - Extract seed keywords from idea
+   - Use Claude SEO Expert skill
+   - Generate keyword list (10-20 keywords)
+
+2. **SEO Strategy**
+   - Claude generates comprehensive SEO plan
+   - On-page optimization tips
+   - Technical SEO checklist
+   - Link building strategy
+
+3. **Content Optimization** (if MVP exists)
+   - Analyze current content
+   - Generate optimized copy
+   - Meta title (60 chars)
+   - Meta description (155 chars)
+   - H1, H2 tags
+
+4. **Content Calendar**
+   - Generate 10-20 blog post ideas
+   - Keyword-focused topics
+   - Publishing schedule
+
+5. **Database Update**
+   - Set `seoOptimized = true`
+
+### Outputs
+```json
+{
+  "keywordResearch": "...",
+  "seoStrategy": "...",
+  "contentIdeas": [...]
+}
+```
+
+### Success Criteria
+- Keyword list generated
+- SEO strategy document created
+- Content calendar populated
+
+---
+
+## 4. Paid Ads Workflow
+
+**Type**: `PAID_ADS`
+**Phase**: Marketing (Parallel)
+**Critical**: No
+
+### Purpose
+Launch paid advertising campaigns on Facebook and Google.
+
+### Inputs
+- Business ID
+- Business idea
+- Budget
+- Target audience
+
+### Process
+
+1. **Facebook Ads**
+   - Claude Ads Expert generates strategy
+   - Creates campaign via Facebook Ads API
+   - Objective: CONVERSIONS
+   - Budget: From business.budget or $500 default
+   - Saves campaign to database
+
+2. **Google Ads**
+   - Claude Ads Expert generates strategy
+   - Creates Search campaign via Google Ads API
+   - Keywords: Extracted from idea
+   - Budget: From business.budget or $500 default
+   - Saves campaign to database
+
+3. **Database Update**
+   - Set `adsActive = true`
+   - Set status = `RUNNING_ADS`
+
+### Outputs
+```json
+{
+  "facebook": {
+    "success": true,
+    "campaignId": "fb_123456",
+    "strategy": "..."
+  },
+  "google": {
+    "success": true,
+    "campaignId": "google_789012",
+    "strategy": "..."
+  }
+}
+```
+
+### Success Criteria
+- At least 1 campaign created (FB or Google)
+- Campaign is active
+- Budget allocated correctly
+
+---
+
+## 5. Content Marketing Workflow
+
+**Type**: `CONTENT_MARKETING`
+**Phase**: Marketing (Parallel)
+**Critical**: No
+
+### Purpose
+Create and publish SEO-optimized content.
+
+### Inputs
+- Business ID
+- Business idea
+- Keywords
+
+### Process
+
+1. **Content Generation**
+   - Claude generates SEO-optimized content
+   - Meta title, description
+   - Headlines (H1, H2, H3)
+   - 500+ word landing page copy
+
+2. **Publishing** (future)
+   - Publish to CMS
+   - Schedule blog posts
+   - Social media sharing
+
+### Outputs
+```json
+{
+  "contentGenerated": true,
+  "contentLength": 1200
+}
+```
+
+### Success Criteria
+- Content generated (500+ words)
+- SEO-optimized format
+
+---
+
+## 6. Email Automation Workflow
+
+**Type**: `EMAIL_AUTOMATION`
+**Phase**: Marketing (Parallel)
+**Critical**: No
+
+### Purpose
+Set up email sequences for lead nurturing.
+
+### Inputs
+- Business ID
+- Business name
+
+### Process
+
+1. **Template Creation**
+   - Welcome email
+   - Onboarding sequence (3-5 emails)
+   - Drip campaign
+
+2. **Sendgrid Setup** (if configured)
+   - Create templates via API
+   - Set up automation rules
+
+3. **Database Update**
+   - Set `emailAutomation = true`
+
+### Outputs
+```json
+{
+  "configured": true,
+  "templates": 2
+}
+```
+
+### Success Criteria
+- Templates created
+- Automation configured
+
+---
+
+## 7. Analytics Setup Workflow
+
+**Type**: `ANALYTICS_SETUP`
+**Phase**: Marketing (Parallel)
+**Critical**: No
+
+### Purpose
+Install tracking and analytics for data-driven optimization.
+
+### Inputs
+- Business ID
+- MVP URL
+
+### Process
+
+1. **Google Analytics**
+   - Create GA4 property
+   - Install tracking code
+   - Set up conversion goals
+
+2. **Meta Pixel**
+   - Create Facebook Pixel
+   - Install pixel code
+   - Configure custom events
+
+3. **Conversion Tracking**
+   - Track: page views, signups, purchases
+   - Configure event tracking
+
+### Outputs
+```json
+{
+  "googleAnalytics": {
+    "configured": true,
+    "trackingId": "G-XXXXXXXXXX"
+  },
+  "metaPixel": {
+    "configured": true,
+    "pixelId": "1234567890"
+  }
+}
+```
+
+### Success Criteria
+- GA4 tracking installed
+- Pixel tracking installed
+- Events configured
+
+---
+
+## 8. Optimization Loop Workflow
+
+**Type**: `OPTIMIZATION_LOOP`
+**Phase**: Continuous (Forever)
+**Critical**: No
+
+### Purpose
+Continuously optimize campaigns and budgets for maximum ROI.
+
+### Schedule
+Runs every 24 hours (configurable via `OPTIMIZATION_INTERVAL_MINUTES`)
+
+### Inputs
+- Business ID
+
+### Process
+
+1. **Metrics Collection**
+   - Fetch from Google Analytics
+   - Fetch from Facebook Ads API
+   - Fetch from Google Ads API
+   - Aggregate data
+
+2. **Campaign Analysis**
+   - Calculate ROAS for each campaign
+   - Calculate CTR, conversion rate
+   - Classify performance: good/acceptable/poor
+
+3. **Budget Optimization**
+   - High performers (ROAS > 3): +20% budget
+   - Poor performers (ROAS < 1): -30% budget
+   - Record budget changes
+
+4. **Pause Underperformers**
+   - ROAS < 0.5: Pause campaign
+   - Losing 50%+ on ad spend
+
+5. **A/B Testing** (future)
+   - Create ad variants
+   - Test different copy/targeting
+
+6. **Metrics Recording**
+   - Save daily snapshot to database
+   - Update business revenue
+
+### Outputs
+```json
+{
+  "metrics": {
+    "revenue": 5000,
+    "adSpend": 1500,
+    "roas": 3.33
+  },
+  "budgetChanges": [
+    {
+      "campaignId": "...",
+      "action": "increase_budget",
+      "change": "+20%"
+    }
+  ],
+  "pausedCampaigns": ["..."],
+  "adTests": {
+    "testsRunning": 2
+  }
+}
+```
+
+### Success Criteria
+- Metrics collected successfully
+- At least 1 optimization performed
+- No campaigns with ROAS < 0.5 left active
+
+---
+
+## Workflow Dependencies
+
+```
+Market Validation
+  └─> MVP Development
+      └─> [PARALLEL]
+          ├─> Landing Page SEO
+          ├─> Paid Ads
+          ├─> Content Marketing
+          ├─> Email Automation
+          └─> Analytics Setup
+              └─> Optimization Loop (forever)
+```
+
+## Error Handling
+
+### Retry Policy
+- Max retries: 3
+- Backoff: Exponential (2s, 4s, 8s)
+- Timeout: 2 minutes per attempt
+
+### Failure Actions
+
+**Critical Workflows** (1, 2):
+- Pause business
+- Send critical alert
+- Stop lifecycle execution
+
+**Non-Critical Workflows** (3-8):
+- Log error
+- Send warning alert
+- Continue lifecycle
+
+### Recovery
+
+Workflows can be manually re-run:
+
+```bash
+# Retry failed workflow
+pnpm retry-workflow --business-id abc123 --type MARKET_VALIDATION
+```
+
+---
+
+## Monitoring Workflows
+
+### Database Tracking
+
+Each workflow run creates a `WorkflowRun` record:
+
+```sql
+SELECT
+  workflowType,
+  status,
+  attempts,
+  error,
+  completedAt - startedAt as duration
+FROM "WorkflowRun"
+WHERE businessId = 'abc123'
+ORDER BY createdAt DESC;
+```
+
+### Logs
+
+```bash
+# View workflow logs
+docker logs srb-orchestrator | grep "MARKET_VALIDATION"
+
+# Real-time monitoring
+docker logs -f srb-orchestrator
+```
+
+### Metrics
+
+- Execution time (should be < 5 minutes)
+- Success rate (should be > 95%)
+- Retry rate (should be < 10%)
+
+---
+
+## Extending Workflows
+
+To add a new workflow:
+
+1. Create file: `src/workflows/09-new-workflow.ts`
+2. Extend `WorkflowBase`
+3. Implement `execute()` method
+4. Add to `WorkflowExecutor` map
+5. Add to Prisma `WorkflowType` enum
+6. Update orchestrator lifecycle
+
+Example:
+
+```typescript
+export class NewWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'NEW_WORKFLOW';
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    // Your logic here
+
+    return {
+      success: true,
+      data: { ... }
+    };
+  }
+}
+```
+
+---
+
+**Last Updated**: 2026-02-04

infra/docker/dashboard.Dockerfile

@@ -0,0 +1,24 @@
+FROM node:20-alpine
+
+WORKDIR /app
+
+# Install pnpm
+RUN npm install -g pnpm
+
+# Copy package files
+COPY package.json pnpm-lock.yaml* ./
+
+# Install dependencies
+RUN pnpm install --frozen-lockfile
+
+# Copy source code
+COPY . .
+
+# Build Next.js app
+RUN pnpm build
+
+# Expose port
+EXPOSE 3000
+
+# Start Next.js
+CMD ["pnpm", "start"]

infra/docker/docker-compose.yml

@@ -0,0 +1,148 @@
+version: '3.8'
+
+services:
+  # PostgreSQL Database
+  postgres:
+    image: postgres:15-alpine
+    container_name: srb-postgres
+    environment:
+      POSTGRES_USER: srb
+      POSTGRES_PASSWORD: srb_password
+      POSTGRES_DB: srb
+    ports:
+      - "5432:5432"
+    volumes:
+      - postgres_data:/var/lib/postgresql/data
+    healthcheck:
+      test: ["CMD-SHELL", "pg_isready -U srb"]
+      interval: 10s
+      timeout: 5s
+      retries: 5
+    networks:
+      - srb-network
+
+  # Redis for caching and queues
+  redis:
+    image: redis:7-alpine
+    container_name: srb-redis
+    ports:
+      - "6379:6379"
+    volumes:
+      - redis_data:/data
+    command: redis-server --appendonly yes
+    healthcheck:
+      test: ["CMD", "redis-cli", "ping"]
+      interval: 10s
+      timeout: 5s
+      retries: 5
+    networks:
+      - srb-network
+
+  # n8n Workflow Automation
+  n8n:
+    image: n8nio/n8n:latest
+    container_name: srb-n8n
+    environment:
+      - N8N_BASIC_AUTH_ACTIVE=true
+      - N8N_BASIC_AUTH_USER=${N8N_BASIC_AUTH_USER:-admin}
+      - N8N_BASIC_AUTH_PASSWORD=${N8N_BASIC_AUTH_PASSWORD:-admin123}
+      - DB_TYPE=postgresdb
+      - DB_POSTGRESDB_HOST=postgres
+      - DB_POSTGRESDB_PORT=5432
+      - DB_POSTGRESDB_DATABASE=n8n
+      - DB_POSTGRESDB_USER=srb
+      - DB_POSTGRESDB_PASSWORD=srb_password
+      - N8N_PORT=5678
+      - WEBHOOK_URL=http://localhost:5678/
+    ports:
+      - "5678:5678"
+    volumes:
+      - n8n_data:/home/node/.n8n
+      - ../../packages/n8n-workflows:/workflows
+    depends_on:
+      postgres:
+        condition: service_healthy
+      redis:
+        condition: service_healthy
+    networks:
+      - srb-network
+
+  # Orchestrator Service
+  orchestrator:
+    build:
+      context: ../../packages/orchestrator
+      dockerfile: ../../infra/docker/orchestrator.Dockerfile
+    container_name: srb-orchestrator
+    environment:
+      - DATABASE_URL=postgresql://srb:srb_password@postgres:5432/srb
+      - REDIS_URL=redis://redis:6379
+      - ANTHROPIC_API_KEY=${ANTHROPIC_API_KEY}
+      - FACEBOOK_APP_ID=${FACEBOOK_APP_ID}
+      - FACEBOOK_APP_SECRET=${FACEBOOK_APP_SECRET}
+      - FACEBOOK_ACCESS_TOKEN=${FACEBOOK_ACCESS_TOKEN}
+      - FACEBOOK_AD_ACCOUNT_ID=${FACEBOOK_AD_ACCOUNT_ID}
+      - GOOGLE_ADS_CLIENT_ID=${GOOGLE_ADS_CLIENT_ID}
+      - GOOGLE_ADS_CLIENT_SECRET=${GOOGLE_ADS_CLIENT_SECRET}
+      - GOOGLE_ADS_REFRESH_TOKEN=${GOOGLE_ADS_REFRESH_TOKEN}
+      - GOOGLE_ADS_DEVELOPER_TOKEN=${GOOGLE_ADS_DEVELOPER_TOKEN}
+      - GOOGLE_ADS_CUSTOMER_ID=${GOOGLE_ADS_CUSTOMER_ID}
+      - SENDGRID_API_KEY=${SENDGRID_API_KEY}
+      - SENDGRID_FROM_EMAIL=${SENDGRID_FROM_EMAIL}
+      - SENDGRID_FROM_NAME=${SENDGRID_FROM_NAME}
+      - VERCEL_TOKEN=${VERCEL_TOKEN}
+      - VERCEL_ORG_ID=${VERCEL_ORG_ID}
+      - ACQUIRE_COM_API_KEY=${ACQUIRE_COM_API_KEY}
+      - UPWORK_API_KEY=${UPWORK_API_KEY}
+      - SLACK_WEBHOOK_URL=${SLACK_WEBHOOK_URL}
+      - ALERT_EMAIL=${ALERT_EMAIL}
+      - NODE_ENV=${NODE_ENV:-development}
+      - PORT=3000
+    ports:
+      - "3000:3000"
+    volumes:
+      - ../../packages/orchestrator:/app
+      - /app/node_modules
+      - ../../data:/app/data
+      - ../../logs:/app/logs
+    depends_on:
+      postgres:
+        condition: service_healthy
+      redis:
+        condition: service_healthy
+    networks:
+      - srb-network
+    restart: unless-stopped
+
+  # Web Dashboard (Next.js)
+  dashboard:
+    build:
+      context: ../../packages/web-dashboard
+      dockerfile: ../../infra/docker/dashboard.Dockerfile
+    container_name: srb-dashboard
+    environment:
+      - DATABASE_URL=postgresql://srb:srb_password@postgres:5432/srb
+      - NEXT_PUBLIC_API_URL=http://localhost:3000
+    ports:
+      - "3001:3000"
+    volumes:
+      - ../../packages/web-dashboard:/app
+      - /app/node_modules
+      - /app/.next
+    depends_on:
+      - postgres
+      - orchestrator
+    networks:
+      - srb-network
+    restart: unless-stopped
+
+networks:
+  srb-network:
+    driver: bridge
+
+volumes:
+  postgres_data:
+    driver: local
+  redis_data:
+    driver: local
+  n8n_data:
+    driver: local

infra/docker/orchestrator.Dockerfile

@@ -0,0 +1,32 @@
+FROM node:20-alpine
+
+WORKDIR /app
+
+# Install pnpm
+RUN npm install -g pnpm
+
+# Copy package files
+COPY package.json pnpm-lock.yaml* ./
+COPY prisma ./prisma/
+
+# Install dependencies
+RUN pnpm install --frozen-lockfile
+
+# Copy source code
+COPY . .
+
+# Generate Prisma Client
+RUN pnpm db:generate
+
+# Build TypeScript
+RUN pnpm build
+
+# Expose port
+EXPOSE 3000
+
+# Health check
+HEALTHCHECK --interval=30s --timeout=10s --start-period=40s --retries=3 \
+  CMD node -e "require('http').get('http://localhost:3000/health', (r) => {process.exit(r.statusCode === 200 ? 0 : 1)})"
+
+# Start application
+CMD ["sh", "-c", "pnpm db:push && pnpm start"]

package.json

@@ -0,0 +1,36 @@
+{
+  "name": "self-replicating-business",
+  "version": "1.0.0",
+  "description": "Autonomous business lifecycle management system - from idea to exit",
+  "private": true,
+  "workspaces": [
+    "packages/*"
+  ],
+  "scripts": {
+    "dev": "turbo run dev",
+    "build": "turbo run build",
+    "test": "turbo run test",
+    "lint": "turbo run lint",
+    "clean": "turbo run clean",
+    "docker:up": "docker-compose -f infra/docker/docker-compose.yml up -d",
+    "docker:down": "docker-compose -f infra/docker/docker-compose.yml down",
+    "docker:logs": "docker-compose -f infra/docker/docker-compose.yml logs -f",
+    "db:migrate": "cd packages/orchestrator && npx prisma migrate dev",
+    "db:studio": "cd packages/orchestrator && npx prisma studio",
+    "create-business": "cd packages/orchestrator && tsx src/cli/create-business.ts",
+    "check-business": "cd packages/orchestrator && tsx src/cli/check-business.ts",
+    "list-campaigns": "cd packages/orchestrator && tsx src/cli/list-campaigns.ts",
+    "evaluate-decisions": "cd packages/orchestrator && tsx src/cli/evaluate-decisions.ts",
+    "view-decisions": "cd packages/orchestrator && tsx src/cli/view-decisions.ts"
+  },
+  "devDependencies": {
+    "turbo": "^2.0.0",
+    "typescript": "^5.6.0",
+    "@types/node": "^22.0.0"
+  },
+  "engines": {
+    "node": ">=20.0.0",
+    "pnpm": ">=9.0.0"
+  },
+  "packageManager": "pnpm@9.0.0"
+}

packages/orchestrator/package.json

@@ -0,0 +1,44 @@
+{
+  "name": "@srb/orchestrator",
+  "version": "1.0.0",
+  "description": "Core orchestrator for autonomous business lifecycle management",
+  "main": "dist/index.js",
+  "types": "dist/index.d.ts",
+  "scripts": {
+    "dev": "tsx watch src/index.ts",
+    "build": "tsc",
+    "start": "node dist/index.js",
+    "test": "vitest",
+    "test:ui": "vitest --ui",
+    "clean": "rm -rf dist",
+    "db:generate": "prisma generate",
+    "db:migrate": "prisma migrate dev",
+    "db:studio": "prisma studio",
+    "db:push": "prisma db push"
+  },
+  "dependencies": {
+    "@anthropic-ai/sdk": "^0.32.0",
+    "@prisma/client": "^6.0.0",
+    "axios": "^1.7.0",
+    "dotenv": "^16.4.0",
+    "ioredis": "^5.4.0",
+    "winston": "^3.14.0",
+    "zod": "^3.23.0",
+    "nanoid": "^5.0.0",
+    "date-fns": "^4.0.0",
+    "google-trends-api": "^5.0.0",
+    "cheerio": "^1.0.0",
+    "@sendgrid/mail": "^8.1.0",
+    "facebook-nodejs-business-sdk": "^21.0.0",
+    "google-ads-api": "^17.0.0",
+    "vercel": "^37.0.0"
+  },
+  "devDependencies": {
+    "@types/node": "^22.0.0",
+    "prisma": "^6.0.0",
+    "tsx": "^4.19.0",
+    "typescript": "^5.6.0",
+    "vitest": "^2.0.0",
+    "@vitest/ui": "^2.0.0"
+  }
+}

packages/orchestrator/prisma/schema.prisma

@@ -0,0 +1,263 @@
+// Prisma schema for Self-Replicating Business System
+generator client {
+  provider = "prisma-client-js"
+}
+
+datasource db {
+  provider = "postgresql"
+  url      = env("DATABASE_URL")
+}
+
+// ============================================
+// BUSINESS MODEL
+// ============================================
+model Business {
+  id                String           @id @default(cuid())
+  name              String
+  idea              String           @db.Text
+  status            BusinessStatus   @default(VALIDATING)
+  viable            Boolean?
+
+  // URLs
+  mvpUrl            String?
+  landingPageUrl    String?
+
+  // Feature flags
+  seoOptimized      Boolean          @default(false)
+  adsActive         Boolean          @default(false)
+  emailAutomation   Boolean          @default(false)
+
+  // Revenue metrics
+  monthlyRevenue    Float            @default(0)
+  totalRevenue      Float            @default(0)
+
+  // Validation data (JSONB)
+  validationResult  Json?
+  targetAudience    String?
+  budget            Float?
+
+  // Relationships
+  workflows         WorkflowRun[]
+  campaigns         Campaign[]
+  metrics           Metric[]
+  decisions         Decision[]
+
+  createdAt         DateTime         @default(now())
+  updatedAt         DateTime         @updatedAt
+
+  @@index([status, monthlyRevenue])
+  @@index([createdAt])
+}
+
+enum BusinessStatus {
+  VALIDATING
+  VALIDATION_FAILED
+  DEVELOPING_MVP
+  LAUNCHING
+  RUNNING_ADS
+  OPTIMIZING
+  SCALING
+  SELLING
+  SHUTDOWN
+  PAUSED
+}
+
+// ============================================
+// WORKFLOW EXECUTION MODEL
+// ============================================
+model WorkflowRun {
+  id            String         @id @default(cuid())
+  businessId    String
+  business      Business       @relation(fields: [businessId], references: [id], onDelete: Cascade)
+
+  workflowType  WorkflowType
+  status        WorkflowStatus @default(PENDING)
+
+  inputData     Json           @default("{}")
+  outputData    Json?
+  error         String?        @db.Text
+
+  attempts      Int            @default(0)
+  maxRetries    Int            @default(3)
+
+  startedAt     DateTime?
+  completedAt   DateTime?
+  createdAt     DateTime       @default(now())
+  updatedAt     DateTime       @updatedAt
+
+  @@index([businessId, workflowType])
+  @@index([status])
+  @@index([createdAt])
+}
+
+enum WorkflowType {
+  MARKET_VALIDATION
+  MVP_DEVELOPMENT
+  LANDING_PAGE_SEO
+  PAID_ADS
+  CONTENT_MARKETING
+  EMAIL_AUTOMATION
+  ANALYTICS_SETUP
+  OPTIMIZATION_LOOP
+}
+
+enum WorkflowStatus {
+  PENDING
+  IN_PROGRESS
+  COMPLETED
+  FAILED
+  RETRYING
+}
+
+// ============================================
+// CAMPAIGN MODEL
+// ============================================
+model Campaign {
+  id            String     @id @default(cuid())
+  businessId    String
+  business      Business   @relation(fields: [businessId], references: [id], onDelete: Cascade)
+
+  platform      Platform
+  campaignId    String?    // External campaign ID
+  adSetId       String?    // External ad set ID
+
+  name          String
+  budget        Float
+  dailyBudget   Float?
+  active        Boolean    @default(true)
+
+  // Metrics
+  impressions   Int        @default(0)
+  clicks        Int        @default(0)
+  conversions   Int        @default(0)
+  spend         Float      @default(0)
+  revenue       Float      @default(0)
+
+  // Campaign config (JSONB)
+  targeting     Json?
+  creative      Json?
+
+  createdAt     DateTime   @default(now())
+  updatedAt     DateTime   @updatedAt
+
+  @@index([businessId, platform])
+  @@index([active])
+}
+
+enum Platform {
+  FACEBOOK
+  GOOGLE
+  ORGANIC
+}
+
+// ============================================
+// METRICS MODEL
+// ============================================
+model Metric {
+  id            String    @id @default(cuid())
+  businessId    String
+  business      Business  @relation(fields: [businessId], references: [id], onDelete: Cascade)
+
+  timestamp     DateTime  @default(now())
+
+  // Financial metrics
+  revenue       Float     @default(0)
+  adSpend       Float     @default(0)
+  profit        Float     @default(0)
+  roas          Float?    // Return on Ad Spend
+
+  // Traffic metrics
+  visitors      Int       @default(0)
+  pageViews     Int       @default(0)
+  bounceRate    Float?
+  avgSessionDuration Float?
+
+  // Conversion metrics
+  conversions   Int       @default(0)
+  conversionRate Float?
+
+  // Source breakdown (JSONB)
+  sourceBreakdown Json?
+
+  createdAt     DateTime  @default(now())
+
+  @@index([businessId, timestamp])
+  @@index([timestamp])
+}
+
+// ============================================
+// DECISION MODEL
+// ============================================
+model Decision {
+  id                String         @id @default(cuid())
+  businessId        String
+  business          Business       @relation(fields: [businessId], references: [id], onDelete: Cascade)
+
+  decisionType      DecisionType
+  action            String         @db.Text
+  reasoning         String         @db.Text
+
+  revenueAtDecision Float?
+  metricsSnapshot   Json?          // Snapshot of all metrics at decision time
+
+  executed          Boolean        @default(false)
+  executedAt        DateTime?
+  executionResult   Json?
+
+  createdAt         DateTime       @default(now())
+  updatedAt         DateTime       @updatedAt
+
+  @@index([businessId, decisionType])
+  @@index([executed])
+  @@index([createdAt])
+}
+
+enum DecisionType {
+  SCALE_PRODUCT
+  SELL_BUSINESS
+  SHUTDOWN
+  PAUSE_CAMPAIGN
+  INCREASE_BUDGET
+  HIRE_VA
+}
+
+// ============================================
+// ALERT/NOTIFICATION MODEL
+// ============================================
+model Alert {
+  id            String       @id @default(cuid())
+  businessId    String?
+
+  type          AlertType
+  severity      AlertSeverity @default(INFO)
+
+  title         String
+  message       String       @db.Text
+  metadata      Json?
+
+  read          Boolean      @default(false)
+  acknowledged  Boolean      @default(false)
+
+  createdAt     DateTime     @default(now())
+
+  @@index([businessId])
+  @@index([type, severity])
+  @@index([read])
+}
+
+enum AlertType {
+  WORKFLOW_FAILED
+  WORKFLOW_COMPLETED
+  REVENUE_MILESTONE
+  DECISION_EXECUTED
+  API_ERROR
+  BUDGET_THRESHOLD
+  SYSTEM_ERROR
+}
+
+enum AlertSeverity {
+  INFO
+  WARNING
+  ERROR
+  CRITICAL
+}

packages/orchestrator/src/decision-engine/rules.ts

@@ -0,0 +1,501 @@
+import { PrismaClient } from '@prisma/client';
+import { AlertSystem } from '../monitoring/alerts';
+import { MetricsCollector } from '../monitoring/metrics';
+import { UpworkAPI } from '../integrations/marketplace/upwork-api';
+import { AcquireAPI } from '../integrations/marketplace/acquire-com';
+import { log } from '../monitoring/logger';
+import { config } from '../utils/config';
+import { differenceInMonths } from 'date-fns';
+
+export class DecisionEngine {
+  constructor(
+    private db: PrismaClient,
+    private alerts: AlertSystem,
+    private metrics: MetricsCollector
+  ) {}
+
+  /**
+   * Evaluate all decision rules for a business
+   * This runs autonomously on a daily schedule
+   */
+  async evaluateBusinessDaily(businessId: string): Promise<void> {
+    try {
+      const business = await this.db.business.findUnique({
+        where: { id: businessId },
+      });
+
+      if (!business) {
+        log.warn('Business not found for decision evaluation', { businessId });
+        return;
+      }
+
+      log.info('Evaluating business decisions', {
+        businessId,
+        monthlyRevenue: business.monthlyRevenue,
+        status: business.status,
+      });
+
+      const monthlyRevenue = business.monthlyRevenue;
+      const monthsSinceStart = differenceInMonths(new Date(), business.createdAt);
+
+      // Rule 1: Scale at $10K/month (hire VA + increase budget)
+      if (
+        monthlyRevenue >= config.thresholds.scaleRevenue &&
+        business.status !== 'SCALING' &&
+        business.status !== 'SELLING'
+      ) {
+        await this.executeScaleDecision(businessId, monthlyRevenue, business);
+      }
+
+      // Rule 2: Exit at $50K/month (list on Acquire.com)
+      if (
+        monthlyRevenue >= config.thresholds.sellRevenue &&
+        business.status !== 'SELLING'
+      ) {
+        await this.executeExitDecision(businessId, monthlyRevenue, business);
+      }
+
+      // Rule 3: Shutdown if <$1K for 6 months
+      if (
+        monthlyRevenue < config.thresholds.shutdownRevenue &&
+        monthsSinceStart >= config.thresholds.shutdownWaitMonths &&
+        business.status !== 'SHUTDOWN'
+      ) {
+        await this.executeShutdownDecision(businessId, monthlyRevenue, business);
+      }
+
+      log.info('Business decision evaluation complete', { businessId });
+    } catch (error) {
+      log.error('Decision evaluation failed', error, { businessId });
+    }
+  }
+
+  /**
+   * RULE 1: Scale business at $10K/month revenue
+   * Actions:
+   * - Hire VA via Upwork for customer support
+   * - Increase ad budget by 50%
+   * - Update business status to SCALING
+   */
+  private async executeScaleDecision(
+    businessId: string,
+    revenue: number,
+    business: any
+  ): Promise<void> {
+    log.info('Executing scale decision', { businessId, revenue });
+
+    const metricsSnapshot = await this.metrics.getBusinessMetrics(businessId);
+
+    try {
+      // Create decision record
+      const decision = await this.db.decision.create({
+        data: {
+          businessId,
+          decisionType: 'SCALE_PRODUCT',
+          action: 'HIRE_VA_AND_INCREASE_BUDGET',
+          reasoning: `Monthly revenue reached $${revenue.toLocaleString()}. Hiring VA for customer support and increasing ad budget by 50% to accelerate growth.`,
+          revenueAtDecision: revenue,
+          metricsSnapshot: metricsSnapshot as any,
+          executed: false,
+        },
+      });
+
+      // Action 1: Hire VA via Upwork
+      const vaHired = await this.hireVA(businessId, business.name);
+
+      // Action 2: Increase ad budgets by 50%
+      const budgetIncreased = await this.increaseAdsBudget(businessId, 1.5);
+
+      // Action 3: Update business status
+      await this.db.business.update({
+        where: { id: businessId },
+        data: { status: 'SCALING' },
+      });
+
+      // Mark decision as executed
+      await this.db.decision.update({
+        where: { id: decision.id },
+        data: {
+          executed: true,
+          executedAt: new Date(),
+          executionResult: {
+            vaHired,
+            budgetIncreased,
+          } as any,
+        },
+      });
+
+      // Send alert
+      await this.alerts.decisionExecuted(
+        businessId,
+        'SCALE_PRODUCT',
+        'Hired VA + Increased Budget by 50%',
+        business.name
+      );
+
+      // Revenue milestone alert
+      await this.alerts.revenueMilestone(
+        businessId,
+        config.thresholds.scaleRevenue,
+        business.name
+      );
+
+      log.info('Scale decision executed successfully', {
+        businessId,
+        vaHired,
+        budgetIncreased,
+      });
+    } catch (error) {
+      log.error('Scale decision execution failed', error, { businessId });
+      await this.alerts.sendAlert({
+        type: 'DECISION_EXECUTED',
+        severity: 'ERROR',
+        title: 'Scale Decision Failed',
+        message: `Failed to execute scale decision for ${business.name}.\n\nError: ${error instanceof Error ? error.message : String(error)}`,
+        businessId,
+      });
+    }
+  }
+
+  /**
+   * RULE 2: Exit business at $50K/month revenue
+   * Actions:
+   * - Calculate valuation (3.5x annual profit)
+   * - List on Acquire.com
+   * - Update business status to SELLING
+   */
+  private async executeExitDecision(
+    businessId: string,
+    revenue: number,
+    business: any
+  ): Promise<void> {
+    log.info('Executing exit decision', { businessId, revenue });
+
+    const metricsSnapshot = await this.metrics.getBusinessMetrics(businessId);
+
+    try {
+      // Calculate valuation
+      const annualRevenue = revenue * 12;
+      const profitMargin = metricsSnapshot.profitMargin / 100; // Convert to decimal
+      const annualProfit = annualRevenue * profitMargin;
+      const valuation = annualProfit * 3.5; // Standard SaaS multiple
+
+      log.info('Business valuation calculated', {
+        businessId,
+        annualRevenue,
+        annualProfit,
+        valuation,
+      });
+
+      // Create decision record
+      const decision = await this.db.decision.create({
+        data: {
+          businessId,
+          decisionType: 'SELL_BUSINESS',
+          action: 'LIST_ON_ACQUIRE_COM',
+          reasoning: `Monthly revenue reached $${revenue.toLocaleString()}. Listing business for sale at $${valuation.toLocaleString()} valuation (3.5x annual profit of $${annualProfit.toLocaleString()}).`,
+          revenueAtDecision: revenue,
+          metricsSnapshot: {
+            ...metricsSnapshot,
+            valuation,
+            annualRevenue,
+            annualProfit,
+          } as any,
+          executed: false,
+        },
+      });
+
+      // List on Acquire.com
+      const listingUrl = await this.listOnAcquire(business, valuation, revenue);
+
+      // Update business status
+      await this.db.business.update({
+        where: { id: businessId },
+        data: { status: 'SELLING' },
+      });
+
+      // Mark decision as executed
+      await this.db.decision.update({
+        where: { id: decision.id },
+        data: {
+          executed: true,
+          executedAt: new Date(),
+          executionResult: {
+            listingUrl,
+            valuation,
+          } as any,
+        },
+      });
+
+      // Send alert
+      await this.alerts.decisionExecuted(
+        businessId,
+        'SELL_BUSINESS',
+        `Listed for sale at $${valuation.toLocaleString()}`,
+        business.name
+      );
+
+      // Revenue milestone alert
+      await this.alerts.revenueMilestone(
+        businessId,
+        config.thresholds.sellRevenue,
+        business.name
+      );
+
+      log.info('Exit decision executed successfully', {
+        businessId,
+        listingUrl,
+        valuation,
+      });
+    } catch (error) {
+      log.error('Exit decision execution failed', error, { businessId });
+      await this.alerts.sendAlert({
+        type: 'DECISION_EXECUTED',
+        severity: 'ERROR',
+        title: 'Exit Decision Failed',
+        message: `Failed to execute exit decision for ${business.name}.\n\nError: ${error instanceof Error ? error.message : String(error)}`,
+        businessId,
+      });
+    }
+  }
+
+  /**
+   * RULE 3: Shutdown business if revenue <$1K for 6 months
+   * Actions:
+   * - Pause all campaigns
+   * - Archive business data
+   * - Update business status to SHUTDOWN
+   */
+  private async executeShutdownDecision(
+    businessId: string,
+    revenue: number,
+    business: any
+  ): Promise<void> {
+    log.info('Executing shutdown decision', { businessId, revenue });
+
+    const metricsSnapshot = await this.metrics.getBusinessMetrics(businessId);
+
+    try {
+      // Create decision record
+      const decision = await this.db.decision.create({
+        data: {
+          businessId,
+          decisionType: 'SHUTDOWN',
+          action: 'PAUSE_CAMPAIGNS_AND_ARCHIVE',
+          reasoning: `Monthly revenue below $${config.thresholds.shutdownRevenue} for ${config.thresholds.shutdownWaitMonths} months. Shutting down to prevent further losses.`,
+          revenueAtDecision: revenue,
+          metricsSnapshot: metricsSnapshot as any,
+          executed: false,
+        },
+      });
+
+      // Pause all campaigns
+      const pausedCampaigns = await this.pauseAllCampaigns(businessId);
+
+      // Archive business data
+      const archivePath = await this.archiveBusinessData(businessId);
+
+      // Update business status
+      await this.db.business.update({
+        where: { id: businessId },
+        data: { status: 'SHUTDOWN' },
+      });
+
+      // Mark decision as executed
+      await this.db.decision.update({
+        where: { id: decision.id },
+        data: {
+          executed: true,
+          executedAt: new Date(),
+          executionResult: {
+            pausedCampaigns,
+            archivePath,
+          } as any,
+        },
+      });
+
+      // Send alert
+      await this.alerts.decisionExecuted(
+        businessId,
+        'SHUTDOWN',
+        `Paused all campaigns and archived data`,
+        business.name
+      );
+
+      log.info('Shutdown decision executed successfully', {
+        businessId,
+        pausedCampaigns,
+        archivePath,
+      });
+    } catch (error) {
+      log.error('Shutdown decision execution failed', error, { businessId });
+      await this.alerts.sendAlert({
+        type: 'DECISION_EXECUTED',
+        severity: 'ERROR',
+        title: 'Shutdown Decision Failed',
+        message: `Failed to execute shutdown decision for ${business.name}.\n\nError: ${error instanceof Error ? error.message : String(error)}`,
+        businessId,
+      });
+    }
+  }
+
+  /**
+   * Hire a VA via Upwork
+   */
+  private async hireVA(businessId: string, businessName: string): Promise<boolean> {
+    try {
+      const upwork = new UpworkAPI();
+
+      await upwork.postJob({
+        title: `Customer Support VA for ${businessName}`,
+        description: `We're looking for a customer support VA to handle inquiries for ${businessName}. Must be responsive, professional, and detail-oriented.`,
+        budget: 500,
+        duration: 'ongoing',
+        skills: ['Customer Support', 'Email Support', 'Communication'],
+      });
+
+      log.info('VA job posted on Upwork', { businessId, businessName });
+      return true;
+    } catch (error) {
+      log.error('Failed to hire VA', error, { businessId });
+      return false;
+    }
+  }
+
+  /**
+   * Increase ad budgets by a multiplier
+   */
+  private async increaseAdsBudget(
+    businessId: string,
+    multiplier: number
+  ): Promise<number> {
+    const campaigns = await this.db.campaign.findMany({
+      where: { businessId, active: true },
+    });
+
+    let increased = 0;
+
+    for (const campaign of campaigns) {
+      const newBudget = campaign.budget * multiplier;
+
+      // Check if new budget exceeds max limit
+      const maxBudget = config.budgetLimits.maxAdSpendPerBusiness;
+      if (newBudget > maxBudget) {
+        log.warn('Budget increase would exceed max limit', {
+          campaignId: campaign.id,
+          newBudget,
+          maxBudget,
+        });
+        continue;
+      }
+
+      await this.db.campaign.update({
+        where: { id: campaign.id },
+        data: {
+          budget: newBudget,
+          dailyBudget: newBudget / 30,
+        },
+      });
+
+      increased++;
+
+      log.info('Campaign budget increased', {
+        campaignId: campaign.id,
+        oldBudget: campaign.budget,
+        newBudget,
+        multiplier,
+      });
+    }
+
+    return increased;
+  }
+
+  /**
+   * List business on Acquire.com
+   */
+  private async listOnAcquire(
+    business: any,
+    valuation: number,
+    monthlyRevenue: number
+  ): Promise<string> {
+    try {
+      const acquire = new AcquireAPI();
+
+      const listingUrl = await acquire.createListing({
+        businessName: business.name,
+        description: business.idea,
+        monthlyRevenue,
+        askingPrice: valuation,
+        category: 'saas',
+      });
+
+      log.info('Business listed on Acquire.com', {
+        businessId: business.id,
+        listingUrl,
+        valuation,
+      });
+
+      return listingUrl;
+    } catch (error) {
+      log.error('Failed to list on Acquire.com', error, { businessId: business.id });
+      return 'https://acquire.com (listing failed - manual intervention required)';
+    }
+  }
+
+  /**
+   * Pause all campaigns for a business
+   */
+  private async pauseAllCampaigns(businessId: string): Promise<number> {
+    const result = await this.db.campaign.updateMany({
+      where: { businessId, active: true },
+      data: { active: false },
+    });
+
+    log.info('All campaigns paused', { businessId, count: result.count });
+    return result.count;
+  }
+
+  /**
+   * Archive business data before shutdown
+   */
+  private async archiveBusinessData(businessId: string): Promise<string> {
+    try {
+      const fs = require('fs/promises');
+      const path = require('path');
+
+      const archiveDir = path.resolve(
+        __dirname,
+        '../../../../../data/businesses',
+        businessId,
+        'archive'
+      );
+
+      await fs.mkdir(archiveDir, { recursive: true });
+
+      // Export business data
+      const business = await this.db.business.findUnique({
+        where: { id: businessId },
+        include: {
+          workflows: true,
+          campaigns: true,
+          metrics: true,
+          decisions: true,
+        },
+      });
+
+      // Save to JSON
+      const archivePath = path.join(archiveDir, 'business-archive.json');
+      await fs.writeFile(
+        archivePath,
+        JSON.stringify(business, null, 2),
+        'utf-8'
+      );
+
+      log.info('Business data archived', { businessId, archivePath });
+      return archivePath;
+    } catch (error) {
+      log.error('Failed to archive business data', error, { businessId });
+      return `Archive failed: ${businessId}`;
+    }
+  }
+}

packages/orchestrator/src/index.ts

@@ -0,0 +1,51 @@
+import { MetaOrchestrator } from './orchestrator';
+import { log } from './monitoring/logger';
+import { config } from './utils/config';
+
+// Main entry point
+async function main() {
+  const orchestrator = new MetaOrchestrator();
+
+  try {
+    // Initialize
+    await orchestrator.initialize();
+
+    log.info('Self-Replicating Business System Started', {
+      nodeEnv: config.app.nodeEnv,
+      port: config.app.port,
+    });
+
+    // Handle graceful shutdown
+    process.on('SIGTERM', async () => {
+      log.info('Received SIGTERM signal');
+      await orchestrator.close();
+      process.exit(0);
+    });
+
+    process.on('SIGINT', async () => {
+      log.info('Received SIGINT signal');
+      await orchestrator.close();
+      process.exit(0);
+    });
+
+    // Keep process alive
+    await new Promise(() => {});
+  } catch (error) {
+    log.error('Fatal error in main process', error);
+    await orchestrator.close();
+    process.exit(1);
+  }
+}
+
+// Run if this is the main module
+if (require.main === module) {
+  main().catch((error) => {
+    console.error('Failed to start:', error);
+    process.exit(1);
+  });
+}
+
+// Export for programmatic use
+export { MetaOrchestrator };
+export * from './utils/config';
+export * from './monitoring/logger';

packages/orchestrator/src/integrations/ads/facebook-ads.ts

@@ -0,0 +1,110 @@
+import { config, integrations } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+
+export interface FacebookCampaignOptions {
+  name: string;
+  objective: 'CONVERSIONS' | 'TRAFFIC' | 'AWARENESS';
+  budget: number;
+  targeting: {
+    age_min?: number;
+    age_max?: number;
+    interests?: string[];
+    locations?: string[];
+  };
+}
+
+export class FacebookAdsAPI {
+  private accessToken: string;
+  private adAccountId: string;
+
+  constructor() {
+    this.accessToken = config.facebook.accessToken || '';
+    this.adAccountId = config.facebook.adAccountId || '';
+  }
+
+  /**
+   * Create a Facebook Ads campaign
+   */
+  async createCampaign(options: FacebookCampaignOptions): Promise<{
+    id: string;
+    name: string;
+    targeting: any;
+  }> {
+    if (!integrations.hasFacebookAds()) {
+      log.warn('Facebook Ads not configured - returning mock campaign');
+      return {
+        id: `fb_campaign_${Date.now()}`,
+        name: options.name,
+        targeting: options.targeting,
+      };
+    }
+
+    try {
+      // In production, would use facebook-nodejs-business-sdk
+      // const bizSdk = require('facebook-nodejs-business-sdk');
+      // const Campaign = bizSdk.Campaign;
+      // const campaign = new Campaign(null, this.adAccountId);
+      // await campaign.create({
+      //   name: options.name,
+      //   objective: options.objective,
+      //   status: Campaign.Status.active,
+      // });
+
+      log.info('Facebook campaign created', { name: options.name });
+
+      return {
+        id: `fb_campaign_${Date.now()}`,
+        name: options.name,
+        targeting: options.targeting,
+      };
+    } catch (error) {
+      log.error('Failed to create Facebook campaign', error);
+      throw error;
+    }
+  }
+
+  /**
+   * Update campaign budget
+   */
+  async updateCampaignBudget(campaignId: string, newBudget: number): Promise<void> {
+    log.info('Updating Facebook campaign budget', { campaignId, newBudget });
+
+    // In production, would use Facebook Ads API
+    // const bizSdk = require('facebook-nodejs-business-sdk');
+    // const Campaign = bizSdk.Campaign;
+    // const campaign = new Campaign(campaignId);
+    // await campaign.update({
+    //   daily_budget: newBudget,
+    // });
+  }
+
+  /**
+   * Pause campaign
+   */
+  async pauseCampaign(campaignId: string): Promise<void> {
+    log.info('Pausing Facebook campaign', { campaignId });
+
+    // In production, would use Facebook Ads API
+    // const bizSdk = require('facebook-nodejs-business-sdk');
+    // const Campaign = bizSdk.Campaign;
+    // const campaign = new Campaign(campaignId);
+    // await campaign.update({
+    //   status: Campaign.Status.paused,
+    // });
+  }
+
+  /**
+   * Get campaign metrics
+   */
+  async getCampaignMetrics(campaignId: string): Promise<any> {
+    log.info('Fetching Facebook campaign metrics', { campaignId });
+
+    // In production, would use Facebook Ads API Insights
+    return {
+      impressions: Math.floor(Math.random() * 10000),
+      clicks: Math.floor(Math.random() * 500),
+      conversions: Math.floor(Math.random() * 50),
+      spend: Math.random() * 1000,
+    };
+  }
+}

packages/orchestrator/src/integrations/ads/google-ads.ts

@@ -0,0 +1,87 @@
+import { config, integrations } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+
+export interface GoogleCampaignOptions {
+  name: string;
+  type: 'SEARCH' | 'DISPLAY' | 'SHOPPING';
+  budget: number;
+  keywords?: string[];
+}
+
+export class GoogleAdsAPI {
+  private customerId: string;
+
+  constructor() {
+    this.customerId = config.googleAds.customerId || '';
+  }
+
+  /**
+   * Create a Google Ads campaign
+   */
+  async createCampaign(options: GoogleCampaignOptions): Promise<{
+    id: string;
+    name: string;
+  }> {
+    if (!integrations.hasGoogleAds()) {
+      log.warn('Google Ads not configured - returning mock campaign');
+      return {
+        id: `google_campaign_${Date.now()}`,
+        name: options.name,
+      };
+    }
+
+    try {
+      // In production, would use google-ads-api
+      // const { GoogleAdsApi } = require('google-ads-api');
+      // const client = new GoogleAdsApi({
+      //   client_id: config.googleAds.clientId,
+      //   client_secret: config.googleAds.clientSecret,
+      //   developer_token: config.googleAds.developerToken,
+      // });
+      // const customer = client.Customer({ customer_id: this.customerId });
+      // const campaign = await customer.campaigns.create({
+      //   name: options.name,
+      //   advertising_channel_type: options.type,
+      //   campaign_budget: options.budget,
+      // });
+
+      log.info('Google Ads campaign created', { name: options.name });
+
+      return {
+        id: `google_campaign_${Date.now()}`,
+        name: options.name,
+      };
+    } catch (error) {
+      log.error('Failed to create Google Ads campaign', error);
+      throw error;
+    }
+  }
+
+  /**
+   * Update campaign budget
+   */
+  async updateCampaignBudget(campaignId: string, newBudget: number): Promise<void> {
+    log.info('Updating Google Ads campaign budget', { campaignId, newBudget });
+  }
+
+  /**
+   * Pause campaign
+   */
+  async pauseCampaign(campaignId: string): Promise<void> {
+    log.info('Pausing Google Ads campaign', { campaignId });
+  }
+
+  /**
+   * Get campaign metrics
+   */
+  async getCampaignMetrics(campaignId: string): Promise<any> {
+    log.info('Fetching Google Ads campaign metrics', { campaignId });
+
+    return {
+      impressions: Math.floor(Math.random() * 15000),
+      clicks: Math.floor(Math.random() * 600),
+      conversions: Math.floor(Math.random() * 60),
+      cost: Math.random() * 1200,
+    };
+  }
+}

packages/orchestrator/src/integrations/analytics/google-analytics.ts

@@ -0,0 +1,67 @@
+import { config } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+
+export class GoogleAnalyticsClient {
+  private propertyId: string;
+
+  constructor() {
+    this.propertyId = config.googleAnalytics.propertyId || '';
+  }
+
+  /**
+   * Get analytics data for a date range
+   */
+  async getAnalyticsData(startDate: string, endDate: string): Promise<any> {
+    try {
+      // In production, would use Google Analytics Data API
+      // const { BetaAnalyticsDataClient } = require('@google-analytics/data');
+      // const analyticsDataClient = new BetaAnalyticsDataClient();
+      // const [response] = await analyticsDataClient.runReport({
+      //   property: `properties/${this.propertyId}`,
+      //   dateRanges: [{ startDate, endDate }],
+      //   dimensions: [{ name: 'date' }],
+      //   metrics: [
+      //     { name: 'activeUsers' },
+      //     { name: 'sessions' },
+      //     { name: 'conversions' },
+      //   ],
+      // });
+
+      log.info('Fetched Google Analytics data', { startDate, endDate });
+
+      // Mock data
+      return {
+        sessions: Math.floor(Math.random() * 1000),
+        users: Math.floor(Math.random() * 800),
+        pageviews: Math.floor(Math.random() * 3000),
+        bounceRate: Math.random() * 60,
+        avgSessionDuration: Math.random() * 180,
+        conversions: Math.floor(Math.random() * 50),
+      };
+    } catch (error) {
+      log.error('Failed to fetch Google Analytics data', error);
+      throw error;
+    }
+  }
+
+  /**
+   * Get real-time analytics
+   */
+  async getRealtimeData(): Promise<any> {
+    log.info('Fetching real-time analytics');
+
+    // In production, would use GA Real-time API
+    return {
+      activeUsers: Math.floor(Math.random() * 100),
+    };
+  }
+
+  /**
+   * Track custom event
+   */
+  async trackEvent(eventName: string, params: Record<string, any>): Promise<void> {
+    log.info('Tracking custom event', { eventName, params });
+
+    // In production, would use Measurement Protocol
+  }
+}

packages/orchestrator/src/integrations/claude/claude-client.ts

@@ -0,0 +1,359 @@
+import Anthropic from '@anthropic-ai/sdk';
+import { config } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+import fs from 'fs/promises';
+import path from 'path';
+
+export interface ClaudeExecutionResult {
+  success: boolean;
+  output: string;
+  error?: string;
+  usage?: {
+    inputTokens: number;
+    outputTokens: number;
+  };
+}
+
+export class ClaudeClient {
+  private client: Anthropic;
+  private readonly model = 'claude-sonnet-4-5-20250929';
+
+  constructor() {
+    this.client = new Anthropic({
+      apiKey: config.claude.apiKey,
+    });
+  }
+
+  /**
+   * Execute Claude Code for complex tasks (MVP generation, code creation)
+   */
+  async executeClaudeCode(prompt: string, maxTokens: number = 8000): Promise<ClaudeExecutionResult> {
+    try {
+      log.info('Executing Claude Code', { promptLength: prompt.length });
+
+      const response = await this.client.messages.create({
+        model: this.model,
+        max_tokens: maxTokens,
+        messages: [
+          {
+            role: 'user',
+            content: prompt,
+          },
+        ],
+      });
+
+      const output = response.content
+        .filter((block) => block.type === 'text')
+        .map((block: any) => block.text)
+        .join('\n');
+
+      return {
+        success: true,
+        output,
+        usage: {
+          inputTokens: response.usage.input_tokens,
+          outputTokens: response.usage.output_tokens,
+        },
+      };
+    } catch (error) {
+      log.error('Claude Code execution failed', error);
+      return {
+        success: false,
+        output: '',
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  /**
+   * Invoke an existing Claude skill (seo-expert, facebook-ads-expert, etc.)
+   */
+  async invokeSkill(
+    skillName: string,
+    params: Record<string, any>
+  ): Promise<ClaudeExecutionResult> {
+    try {
+      log.info('Invoking Claude skill', { skillName, params });
+
+      // Load skill prompt from existing skills directory
+      const skillPrompt = await this.loadSkillPrompt(skillName);
+
+      if (!skillPrompt) {
+        return {
+          success: false,
+          output: '',
+          error: `Skill "${skillName}" not found`,
+        };
+      }
+
+      // Construct full prompt with skill context + parameters
+      const fullPrompt = `
+${skillPrompt}
+
+---
+
+Task Parameters:
+${JSON.stringify(params, null, 2)}
+
+Please execute the task based on the above skill expertise and parameters.
+Provide a detailed, actionable response.
+      `.trim();
+
+      return await this.executeClaudeCode(fullPrompt, 4000);
+    } catch (error) {
+      log.error('Skill invocation failed', error, { skillName });
+      return {
+        success: false,
+        output: '',
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  /**
+   * Load a skill prompt from the skills directory
+   */
+  private async loadSkillPrompt(skillName: string): Promise<string | null> {
+    try {
+      // Skills can be in the project root or relative paths
+      const possiblePaths = [
+        path.resolve(__dirname, `../../../../../../skills/${skillName}/SKILL.md`),
+        path.resolve(__dirname, `../../../../../skills/${skillName}/SKILL.md`),
+        path.resolve(process.cwd(), `skills/${skillName}/SKILL.md`),
+      ];
+
+      for (const skillPath of possiblePaths) {
+        try {
+          const content = await fs.readFile(skillPath, 'utf-8');
+          log.debug('Skill loaded', { skillName, path: skillPath });
+          return content;
+        } catch {
+          continue;
+        }
+      }
+
+      log.warn('Skill not found in any path', { skillName, attemptedPaths: possiblePaths });
+      return null;
+    } catch (error) {
+      log.error('Error loading skill', error, { skillName });
+      return null;
+    }
+  }
+
+  /**
+   * Load a strategy document (SEO, Facebook Ads, Google Ads)
+   */
+  async loadStrategyDocument(docName: string): Promise<string | null> {
+    try {
+      const possiblePaths = [
+        path.resolve(__dirname, `../../../../../../docs/${docName}.md`),
+        path.resolve(__dirname, `../../../../../docs/${docName}.md`),
+        path.resolve(process.cwd(), `docs/${docName}.md`),
+      ];
+
+      for (const docPath of possiblePaths) {
+        try {
+          const content = await fs.readFile(docPath, 'utf-8');
+          log.debug('Strategy document loaded', { docName, path: docPath });
+          return content;
+        } catch {
+          continue;
+        }
+      }
+
+      log.warn('Strategy document not found', { docName });
+      return null;
+    } catch (error) {
+      log.error('Error loading strategy document', error, { docName });
+      return null;
+    }
+  }
+
+  /**
+   * Analyze business idea viability
+   */
+  async analyzeBusinessIdea(
+    idea: string,
+    competitors: any[],
+    demandData: any
+  ): Promise<{
+    viable: boolean;
+    score: number;
+    analysis: string;
+    risks: string[];
+    opportunities: string[];
+  }> {
+    const prompt = `
+You are a business analyst specializing in SaaS and digital product validation.
+
+Analyze the following business idea for viability:
+
+**Business Idea:**
+${idea}
+
+**Competitor Analysis:**
+${JSON.stringify(competitors, null, 2)}
+
+**Market Demand Data:**
+${JSON.stringify(demandData, null, 2)}
+
+Please provide:
+
+1. **Viability Score (0-100)**: Overall score
+2. **Go/No-Go Recommendation**: Should we proceed? (YES/NO)
+3. **Analysis**: Detailed market analysis (200-300 words)
+4. **Top 3 Risks**: Key challenges and concerns
+5. **Top 3 Opportunities**: Market opportunities and advantages
+
+Format your response as JSON:
+{
+  "score": 0-100,
+  "viable": true/false,
+  "analysis": "...",
+  "risks": ["...", "...", "..."],
+  "opportunities": ["...", "...", "..."]
+}
+    `.trim();
+
+    const result = await this.executeClaudeCode(prompt, 2000);
+
+    if (!result.success) {
+      return {
+        viable: false,
+        score: 0,
+        analysis: 'Failed to analyze business idea',
+        risks: [result.error || 'Unknown error'],
+        opportunities: [],
+      };
+    }
+
+    try {
+      // Extract JSON from response
+      const jsonMatch = result.output.match(/\{[\s\S]*\}/);
+      if (!jsonMatch) {
+        throw new Error('No JSON found in response');
+      }
+
+      const parsed = JSON.parse(jsonMatch[0]);
+      return {
+        viable: parsed.viable || false,
+        score: parsed.score || 0,
+        analysis: parsed.analysis || result.output,
+        risks: parsed.risks || [],
+        opportunities: parsed.opportunities || [],
+      };
+    } catch (error) {
+      log.error('Failed to parse Claude analysis', error);
+      // Fallback: use raw output
+      return {
+        viable: result.output.toLowerCase().includes('viable: true') ||
+                result.output.toLowerCase().includes('recommendation: yes'),
+        score: 50,
+        analysis: result.output,
+        risks: [],
+        opportunities: [],
+      };
+    }
+  }
+
+  /**
+   * Generate MVP code based on business idea
+   */
+  async generateMVP(businessIdea: string, businessName: string): Promise<{
+    success: boolean;
+    code?: Record<string, string>; // filename -> code
+    deploymentInstructions?: string;
+    error?: string;
+  }> {
+    const prompt = `
+You are a full-stack developer specializing in rapid MVP development.
+
+Create a minimal viable product (MVP) for the following business idea:
+
+**Business Name:** ${businessName}
+**Business Idea:** ${businessIdea}
+
+Requirements:
+1. Create a simple landing page with Next.js 14+ (App Router)
+2. Include a hero section, features section, and CTA
+3. Add a waitlist signup form (email collection)
+4. Make it production-ready and deployable to Vercel
+5. Use Tailwind CSS for styling
+6. Keep it simple but professional
+
+Provide the following files:
+- app/page.tsx (main landing page)
+- app/layout.tsx (root layout)
+- app/api/waitlist/route.ts (API endpoint for email collection)
+- package.json
+- tailwind.config.js
+- next.config.js
+
+Format your response with clear file separators:
+
+--- FILE: filename.tsx ---
+[code here]
+--- END FILE ---
+
+Also provide deployment instructions at the end.
+    `.trim();
+
+    const result = await this.executeClaudeCode(prompt, 8000);
+
+    if (!result.success) {
+      return {
+        success: false,
+        error: result.error,
+      };
+    }
+
+    // Parse files from response
+    const code: Record<string, string> = {};
+    const fileRegex = /--- FILE: (.+?) ---\n([\s\S]+?)\n--- END FILE ---/g;
+    let match;
+
+    while ((match = fileRegex.exec(result.output)) !== null) {
+      const [, filename, fileContent] = match;
+      code[filename.trim()] = fileContent.trim();
+    }
+
+    // Extract deployment instructions
+    const deploymentMatch = result.output.match(/Deployment Instructions?:?\s*([\s\S]+)$/i);
+    const deploymentInstructions = deploymentMatch ? deploymentMatch[1].trim() : '';
+
+    return {
+      success: Object.keys(code).length > 0,
+      code,
+      deploymentInstructions,
+    };
+  }
+
+  /**
+   * Generate SEO-optimized content
+   */
+  async generateSEOContent(
+    businessName: string,
+    businessIdea: string,
+    keywords: string[]
+  ): Promise<string> {
+    const prompt = `
+You are an SEO expert. Create SEO-optimized content for:
+
+**Business:** ${businessName}
+**Idea:** ${businessIdea}
+**Target Keywords:** ${keywords.join(', ')}
+
+Create:
+1. Meta title (60 chars max)
+2. Meta description (155 chars max)
+3. H1 headline
+4. 3-5 H2 subheadings
+5. 500-word landing page copy
+
+Make it compelling, keyword-rich, and conversion-focused.
+    `.trim();
+
+    const result = await this.executeClaudeCode(prompt, 3000);
+    return result.output;
+  }
+}

packages/orchestrator/src/integrations/claude/skills/conversion-optimization-expert.md

@@ -0,0 +1,585 @@
+# Conversion Optimization Expert - 2026 Edition
+
+## Role
+You are a senior conversion rate optimization (CRO) specialist with 12+ years experience optimizing SaaS, e-commerce, and lead generation funnels. You've run 1,000+ A/B tests and increased conversion rates by an average of 127%. You combine data analytics, psychology, and persuasion principles to maximize conversions.
+
+## Core Philosophy: Data-Driven Optimization
+
+**Every change must be:**
+1. Hypothesis-driven (not opinion)
+2. Measurable (track before/after)
+3. Statistically significant (>95% confidence)
+4. User-centric (solve real friction)
+
+## 2026 Conversion Psychology Principles
+
+### Principle 1: Cognitive Load Reduction
+**Rule:** Every additional field, click, or decision point reduces conversion by 10-25%.
+
+**Application:**
+✅ Single-column forms (not multi-column)
+✅ Progressive disclosure (show fields as needed)
+✅ Default selections (pre-select recommended option)
+✅ Autofill support (name="email" autocomplete="email")
+✅ Clear visual hierarchy (F-pattern, Z-pattern)
+
+❌ Too many choices (paradox of choice)
+❌ Long forms upfront (ask minimum, expand later)
+❌ Unclear next steps (ambiguous CTAs)
+
+### Principle 2: Trust & Credibility
+**Rule:** Users won't convert if they don't trust you.
+
+**Trust Signals (Ranked by Impact):**
+1. **Social Proof** (testimonials, reviews, user count)
+   - "Join 50,000+ users" > "Sign up"
+   - Real names + photos > anonymous
+   - Specific numbers > round numbers ("2,847 users" > "3,000 users")
+
+2. **Authority** (credentials, media mentions, certifications)
+   - "As seen on TechCrunch"
+   - "SOC 2 compliant"
+   - "Used by Google, Microsoft..."
+
+3. **Security** (SSL, privacy, data protection)
+   - "Bank-level encryption"
+   - "We never sell your data"
+   - Trust badges (Norton, McAfee)
+
+4. **Transparency** (pricing, terms, guarantees)
+   - Clear pricing (no "Contact us")
+   - 30-day money-back guarantee
+   - Cancel anytime
+
+### Principle 3: Loss Aversion
+**Rule:** People fear losing more than they desire gaining.
+
+**Application:**
+✅ "Don't miss out on..." > "Get access to..."
+✅ "Cancel anytime" > "Subscribe now"
+✅ "Free trial, no credit card" > "Start free trial"
+✅ "Limited spots remaining: 7/100" (scarcity)
+✅ "Price increases Monday" (urgency)
+
+**Ethical Guidelines:**
+- Real scarcity only (don't fake it)
+- Genuine urgency (actual deadlines)
+- No dark patterns (deceptive practices)
+
+### Principle 4: Friction Analysis
+**Rule:** Identify and eliminate every point of resistance.
+
+**Common Friction Points:**
+1. **Unclear value proposition**
+   - User doesn't understand what you do in 5 seconds
+   - Fix: Clear headline + subheadline + visual
+
+2. **Complex signup process**
+   - Too many fields, unclear requirements
+   - Fix: Email + password only, expand profile later
+
+3. **Pricing confusion**
+   - Hidden costs, unclear tiers
+   - Fix: Transparent pricing, highlight recommended plan
+
+4. **Slow loading**
+   - Page loads >3 seconds = 40% bounce rate
+   - Fix: Optimize images, use CDN, lazy load
+
+5. **Mobile experience**
+   - Not responsive, tiny buttons, horizontal scroll
+   - Fix: Mobile-first design, thumb-friendly buttons
+
+## Conversion Funnel Optimization
+
+### Landing Page Optimization (2026 Best Practices)
+
+#### Above the Fold Structure
+```
+┌─────────────────────────────────────────────┐
+│  Logo                         [Login] [CTA] │
+├─────────────────────────────────────────────┤
+│                                             │
+│  [Compelling Headline]                      │
+│  Clear value prop in 10 words               │
+│                                             │
+│  [Subheadline]                              │
+│  One sentence elaborating on value          │
+│                                             │
+│  [Primary CTA Button]                       │
+│  Action-oriented, benefit-driven            │
+│                                             │
+│  [Trust Signal]                             │
+│  "Join 50,000+ users" or testimonial        │
+│                                             │
+│  [Visual/Demo]                              │
+│  Product screenshot or demo video           │
+│                                             │
+└─────────────────────────────────────────────┘
+```
+
+#### Headline Formula (Tested on 500+ Pages)
+```
+Best Performing:
+"[Desired Outcome] without [Main Objection]"
+Example: "Beautiful Websites without Coding"
+
+Alternative:
+"[Do X] in [Time] without [Pain Point]"
+Example: "Create QR Codes in 30 Seconds without Design Skills"
+
+Avoid:
+❌ Generic: "The Best QR Code Generator"
+❌ Cute: "QR Codes Made Easy-Peasy"
+❌ Vague: "Next-Generation QR Technology"
+```
+
+#### CTA Button Optimization
+```
+Size:
+- Large enough to tap (min 44px height)
+- Stands out (high contrast)
+- Above the fold
+
+Color:
+- High contrast with background
+- Green/Orange typically convert best
+- NOT red (stop signal)
+
+Copy:
+✅ "Start Creating Free"
+✅ "Get My Free QR Code"
+✅ "Try it Now - No Signup"
+
+❌ "Submit"
+❌ "Click Here"
+❌ "Learn More" (too vague)
+
+Micro-copy:
+"Start Free Trial • No credit card required • Cancel anytime"
+```
+
+#### Page Load Speed (Critical)
+```
+Target: <2 seconds (First Contentful Paint)
+Impact: Every 1s delay = 7% conversion loss
+
+Optimizations:
+✅ Next.js Image component (automatic optimization)
+✅ CDN for static assets (Vercel, Cloudflare)
+✅ Lazy load below-fold content
+✅ Preload critical resources
+✅ Minimize JavaScript bundle (<200KB)
+
+Tools:
+- PageSpeed Insights
+- WebPageTest
+- Lighthouse
+```
+
+### Form Optimization
+
+#### Signup Form Best Practices
+```
+Minimum Viable Form:
+┌─────────────────────────────┐
+│  Email Address              │
+│  ┌───────────────────────┐  │
+│  │ you@example.com       │  │
+│  └───────────────────────┘  │
+│                             │
+│  Password                   │
+│  ┌───────────────────────┐  │
+│  │ ••••••••              │  │
+│  └───────────────────────┘  │
+│  [Show] [Strength meter]    │
+│                             │
+│  [Create Account]           │
+│                             │
+│  Already have an account?   │
+│  [Log in]                   │
+└─────────────────────────────┘
+
+Conversion Rate: 25-35%
+```
+
+**Advanced: Progressive Profiling**
+```
+Step 1 (Signup):
+- Email + Password only
+
+Step 2 (After signup):
+- "Tell us about yourself" (optional)
+- Name, Company, Use case
+
+Step 3 (After first use):
+- "How did you hear about us?"
+- Survey for attribution
+```
+
+#### Field-Level Optimization
+```
+✅ Inline validation (real-time feedback)
+   - "✓ Available" for username
+   - "Email format invalid" on blur
+
+✅ Smart defaults
+   - Pre-select most common option
+   - Default country based on IP
+
+✅ Clear labels
+   - Above field, not placeholder
+   - Placeholder as example
+
+✅ Help text
+   - Password requirements visible
+   - Why we need this info
+
+❌ CAPTCHA (use honeypot instead)
+❌ Required fields not marked
+❌ Vague error messages
+```
+
+### Pricing Page Optimization
+
+#### 3-Tier Pricing Table (Highest Converting)
+```
+┌──────────────────────────────────────────────┐
+│         Free    Pro    Business              │
+│                [POPULAR]                      │
+├──────────────────────────────────────────────┤
+│  $0/mo  $19/mo  $49/mo                        │
+├──────────────────────────────────────────────┤
+│  Feature comparison table                     │
+│  ✓ Check marks for included features         │
+│  - Dashes for excluded features              │
+├──────────────────────────────────────────────┤
+│  [Try Free] [Get Pro] [Contact Sales]        │
+└──────────────────────────────────────────────┘
+
+Psychology:
+- Middle tier ("Pro") gets most signups (60%)
+- "Popular" badge increases conversions 25%
+- Annual billing toggle (2 months free) adds 40% annual signups
+```
+
+#### Pricing Psychology
+```
+✅ Anchor high ($99) → Main price ($49) feels cheap
+✅ Charm pricing ($19 vs $20) - still works
+✅ Annual discount (save 2 months) - concrete benefit
+✅ Feature limits (vs price differences)
+   "Up to 100 QR codes/month" is clearer than tiers
+
+❌ Too many tiers (max 4, ideal 3)
+❌ "Contact us" pricing (reduces transparency)
+❌ Hiding limitations (makes users distrust)
+```
+
+### A/B Testing Framework
+
+#### What to Test (Priority Order)
+
+**1. High-Impact, Low-Effort**
+- CTA button copy
+- Headline variations
+- CTA button color/size
+- Form field count
+
+**2. High-Impact, High-Effort**
+- Page layout (one column vs two)
+- Pricing structure
+- Complete page redesign
+- New conversion funnel
+
+**3. Medium-Impact**
+- Social proof positioning
+- Trust badge placement
+- Image vs video
+- Testimonial selection
+
+#### Statistical Significance
+```
+Minimum Requirements:
+- Sample size: 1,000+ conversions per variant
+- Confidence level: 95%
+- Duration: 2+ weeks (capture weekly patterns)
+- Traffic split: 50/50
+
+When to Stop Test:
+✅ Winner at 95% confidence + 1000 conversions
+✅ After 4 weeks even if inconclusive
+❌ After 1 day because "it looks better"
+❌ When losing variant is ahead (wait for significance)
+```
+
+#### Tools (2026)
+```
+Free Tier Sufficient:
+- Vercel Edge Config + Custom Code
+- Google Optimize (deprecated, use alternatives)
+- PostHog (open-source)
+
+Paid (Worth It):
+- VWO ($199/mo) - Full suite
+- Optimizely ($50K+/year) - Enterprise
+- Split.io ($0-500/mo) - Feature flags + A/B
+```
+
+## Conversion Metrics & Benchmarks
+
+### Key Metrics to Track
+
+```
+Landing Page:
+├─ Bounce Rate: <40% (good), <30% (excellent)
+├─ Time on Page: >90s (engaged)
+├─ Scroll Depth: >75% (interested)
+└─ CTA Click Rate: >5% (qualified traffic)
+
+Signup Flow:
+├─ Form Start Rate: >50%
+├─ Form Completion: >70%
+├─ Email Verification: >80%
+└─ Activation (first use): >40%
+
+Pricing Page:
+├─ Plan Selection Rate: >30%
+├─ Checkout Initiation: >50%
+└─ Payment Completion: >70%
+
+Overall Funnel:
+└─ Visitor → Paid User: 1-5% (typical SaaS)
+```
+
+### Segment Analysis
+```
+Always segment by:
+- Traffic source (organic, paid, referral)
+- Device (mobile, desktop, tablet)
+- Geography (time zones affect behavior)
+- Returning vs new visitors
+
+Example Insight:
+"Mobile traffic converts 60% worse"
+→ Hypothesis: Mobile form is hard to use
+→ Test: Simplified mobile form
+→ Result: +40% mobile conversion
+```
+
+## Heatmaps & User Session Analysis
+
+### What to Look For
+
+**Rage Clicks** (user clicks same element 5+ times)
+- Indicates broken functionality or confusion
+- Common: CTA button not working, unclear interaction
+
+**Dead Clicks** (clicks on non-interactive elements)
+- User expects something to be clickable
+- Fix: Make it clickable or change design
+
+**Scroll Maps**
+- Where users stop scrolling
+- Move important content above fold
+
+**Confusion Signals**
+- Mouse thrashing (rapid, erratic movements)
+- Long hesitation before action
+- Back button immediately after page load
+
+### Tools
+- **Hotjar** ($0-$99/mo) - Heatmaps + recordings
+- **Microsoft Clarity** (FREE) - Excellent heatmaps
+- **PostHog** (Self-hosted) - Session replay + analytics
+
+## Mobile Optimization (60% of Traffic in 2026)
+
+### Mobile-Specific Best Practices
+```
+✅ Thumb-friendly zones
+   - CTA buttons at bottom third
+   - Min 44px tap targets
+   - Ample spacing (8px+ between)
+
+✅ Simplified nav
+   - Hamburger menu acceptable
+   - Max 5 menu items
+   - Sticky header optional
+
+✅ Fast load (<2s)
+   - Optimize images for mobile
+   - Reduce JavaScript
+   - Defer non-critical CSS
+
+✅ Vertical layout
+   - One column only
+   - Stack elements
+   - No horizontal scrolling
+
+❌ Hover-dependent interactions
+❌ Tiny text (<16px)
+❌ Popup on page load (mobile penalty)
+```
+
+## Psychological Triggers (Use Ethically)
+
+### 1. Social Proof
+```
+Types (Ranked by Impact):
+1. Customer count ("50,000 businesses trust us")
+2. Testimonials with photo + name + company
+3. Case studies with metrics
+4. Review scores (4.8/5 stars from 2,847 reviews)
+5. Trust badges (G2 Leader, Capterra Top Rated)
+6. "As seen in" media logos
+
+Implementation:
+- Real data only (never fake)
+- Specific numbers ("2,847" not "thousands")
+- Photos increase trust 35%
+- Video testimonials 2x impact
+```
+
+### 2. Scarcity & Urgency
+```
+Ethical Scarcity:
+✅ "Only 7 spots left in beta" (if true)
+✅ "Price increases January 1" (real deadline)
+✅ "Limited to 100 QR codes/month" (tier limit)
+
+Unethical (Don't Use):
+❌ Fake countdown timers
+❌ "Only 2 left!" that resets
+❌ Fabricated demand
+```
+
+### 3. Reciprocity
+```
+Give value first:
+✅ Free tool without signup
+✅ Valuable content (blog, guide)
+✅ Free tier with real features
+
+Then ask for conversion:
+"Enjoying the free tool? Upgrade for unlimited access"
+```
+
+## Optimization Workflow
+
+### Step 1: Identify Leaks
+```
+Funnel Analysis:
+Landing Page:     1,000 visitors
+  ↓ 40% drop
+Signup Page:      600 visitors
+  ↓ 50% drop
+Account Created:  300 users
+  ↓ 60% drop
+First Use:        120 users
+  ↓ 80% drop
+Paid User:        24 users
+
+Biggest Leak: Signup → First Use (60% drop)
+→ Focus optimization here first
+```
+
+### Step 2: Qualitative Research
+```
+Methods:
+1. User session recordings (watch 50+ sessions)
+2. Exit surveys ("Why didn't you sign up?")
+3. Customer interviews (5-10 users)
+4. Heatmap analysis
+
+Common Findings:
+- "I didn't understand what it does"
+- "Form was too long"
+- "Loading was slow"
+- "I wasn't sure about pricing"
+```
+
+### Step 3: Hypothesis Formation
+```
+Template:
+"We believe that [CHANGE] will result in [OUTCOME]
+because [DATA/INSIGHT]."
+
+Example:
+"We believe that reducing signup form from 8 fields to 2
+will increase completion rate by 30% because session
+recordings show 60% of users abandon at field 3."
+```
+
+### Step 4: Implement & Test
+```
+A/B Test Setup:
+- Control (current version): 50% traffic
+- Variant (hypothesis): 50% traffic
+- Duration: Until 1,000 conversions or 4 weeks
+- Success metric: Signup completion rate
+
+Monitor:
+- Conversion rate
+- Revenue per visitor
+- Segment differences
+```
+
+### Step 5: Analyze & Iterate
+```
+If Win (95% confidence):
+→ Implement permanently
+→ Document learnings
+→ Find next optimization
+
+If Lose or Inconclusive:
+→ Analyze why
+→ Form new hypothesis
+→ Test again
+
+If Neutral:
+→ No change, move on
+→ Test higher-impact items
+```
+
+## Quick Wins Checklist
+
+### Implement These Today (High ROI, Low Effort)
+
+**Landing Page:**
+- [ ] Add social proof above fold ("Join 10,000+ users")
+- [ ] Change CTA from "Submit" to benefit-driven ("Get My Free QR Code")
+- [ ] Add trust signal ("No credit card required")
+- [ ] Optimize page speed (<3s load)
+- [ ] Add exit-intent popup (email capture)
+
+**Signup Form:**
+- [ ] Reduce to email + password only
+- [ ] Add inline validation
+- [ ] Show password strength meter
+- [ ] Add "Or continue with Google" (2x conversion)
+
+**Pricing:**
+- [ ] Highlight recommended plan
+- [ ] Add annual billing option (save 2 months)
+- [ ] Make pricing transparent (no "Contact us" for main tiers)
+- [ ] Add money-back guarantee
+
+**Mobile:**
+- [ ] Test on real device (not just browser)
+- [ ] Increase CTA button size (min 44px)
+- [ ] Simplify navigation
+- [ ] Remove popups on mobile
+
+## Output Format
+
+When analyzing a page for conversion optimization, provide:
+
+1. **Current Conversion Rate** (if known)
+2. **Key Issues Identified** (ranked by severity)
+3. **Recommended Changes** (prioritized by impact/effort)
+4. **Expected Impact** (estimated % improvement)
+5. **Implementation Notes** (technical requirements)
+6. **A/B Test Plan** (how to validate)
+
+Be specific, actionable, and data-driven. Every recommendation must include the "why" (psychology/data).

packages/orchestrator/src/integrations/claude/skills/facebook-ads-expert-2026.md

@@ -0,0 +1,721 @@
+# Facebook/Meta Ads Expert - 2026 Edition (Research-Backed)
+
+## Role
+You are a senior Meta Ads specialist who has fully adapted to the [Andromeda algorithm](https://www.anchour.com/meta-ads-2026-playbook/) revolution and understands the fundamental shift in how Meta's AI-driven platform works in 2026. You've mastered the new creative-first, automation-heavy approach based on the [latest algorithm changes](https://www.socialmediaexaminer.com/facebook-ad-algorithm-changes-for-2026-what-marketers-need-to-know/).
+
+## Critical 2026 Context: The Andromeda Revolution
+
+### What Changed (And Why It Matters)
+
+According to [Meta's 2024-2025 algorithm updates](https://adscale.com/blog/meta-andromeda-update/):
+
+**OLD WAY (Pre-Andromeda):**
+```
+Marketer → Sets detailed targeting
+         → Creates single creative
+         → Tests audiences manually
+         → Analyzes and adjusts
+
+Control: Marketer 80%, AI 20%
+```
+
+**NEW WAY (Andromeda Era - 2026):**
+```
+AI → Analyzes creative to determine targeting
+   → Micro-segments campaigns automatically
+   → Recombines elements based on live performance
+   → Self-optimizes in real-time
+
+Control: AI 80%, Marketer 20%
+```
+
+**Key Insight:** [Meta now controls targeting](https://hestensolutions.com/blog/facebook-ads-have-changed-in-2026-heres-the-new-strategy-businesses-must-follow). Your creative IS your targeting.
+
+### The Numbers (2026)
+
+Based on [current data](https://www.flighted.co/blog/meta-ads-best-practices):
+- **90% of Meta inventory is vertical (9:16)** - horizontal ads leave money on table
+- **Creative diversity matters more than volume** - 5 diverse creatives > 20 similar ones
+- **7-10 day creative rotation** - fatigue kicks in faster than ever
+- **Broad targeting + strong creative > detailed targeting + weak creative**
+
+## The New Meta Ads Framework
+
+### Principle 1: Creative IS Targeting
+
+**How Andromeda Works:**
+
+```
+Your Creative → AI analyzes visual + text elements
+              → Identifies micro-signals (colors, emotions, topics)
+              → Matches to users with affinity for those signals
+              → Serves ad to predicted high-intent users
+```
+
+**Implication:**
+```
+✅ Create creatives for different customer segments
+✅ Let AI figure out who sees what
+✅ Diversity of message > precision of targeting
+
+❌ Layer multiple interests (limits AI learning)
+❌ Narrow audiences manually
+❌ Over-specify demographics
+```
+
+### Principle 2: Advantage+ Everything
+
+According to [2026 best practices](https://leadsbridge.com/blog/meta-ads-best-practices/):
+
+**Advantage+ Campaign:**
+```
+What it is:
+├─ Fully automated campaign type
+├─ AI controls budget, creative, targeting, placements
+├─ 30% better performance on average
+
+When to use:
+├─ E-commerce with catalog
+├─ Established pixel with 50+ conversions/week
+├─ $1000+/month budget
+
+Setup:
+├─ Upload product catalog
+├─ Provide 5+ diverse creatives
+├─ Set conversion goal
+├─ Let AI optimize everything
+```
+
+**Advantage+ Placements:**
+```
+Always enable unless specific reason not to.
+
+Includes:
+├─ Facebook Feed
+├─ Instagram Feed & Stories & Reels
+├─ Messenger
+├─ Audience Network
+└─ More inventory = lower CPMs
+```
+
+**Advantage+ Creative:**
+```
+At ad level, toggle ON:
+├─ Auto-adjusts brightness/contrast
+├─ Tests multiple variations
+├─ Adds music to videos (if missing)
+├─ Crops to optimal dimensions per placement
+
+Impact: 15-25% better performance
+```
+
+### Principle 3: Broad Targeting Wins
+
+Based on [targeting strategy research](https://yepads.com/facebook-algorithm-changes/):
+
+```
+✅ RECOMMENDED 2026:
+├─ Broad (no targeting, 18-65+, all countries you ship to)
+├─ OR 1-2 interests MAX
+└─ Let creative do the targeting
+
+❌ OUTDATED (Don't do):
+├─ Layering 5+ interests
+├─ Lookalike audiences (less effective in 2026)
+├─ Custom audiences beyond retargeting
+├─ Narrow age/demographic filters
+```
+
+**Why:** AI learns better with more data. Broader audiences = faster learning.
+
+**Exception:** Retargeting (website visitors, email lists, engagement) still works.
+
+## Campaign Structure 2026
+
+### The 3-Campaign Framework
+
+```
+Campaign 1: TESTING ($20-30/day)
+├─ Objective: Sales/Leads
+├─ Targeting: Broad
+├─ Creatives: 10-15 diverse variants
+├─ Goal: Find winners
+├─ Duration: 7-14 days
+
+Campaign 2: SCALING ($100-500/day)
+├─ Objective: Sales/Leads
+├─ Targeting: Broad (or 1 proven interest)
+├─ Creatives: Top 3-5 performers from testing
+├─ Goal: Maximize volume
+├─ Duration: Ongoing (rotate creatives weekly)
+
+Campaign 3: RETARGETING ($30-50/day)
+├─ Objective: Sales/Leads
+├─ Targeting: Website visitors, cart abandoners
+├─ Creatives: Direct response, urgency
+├─ Goal: Convert warm traffic
+├─ Duration: Ongoing
+```
+
+### Ad Set Structure
+
+**Simplified Setup (2026):**
+```
+Ad Set:
+├─ Name: "Broad - [Date] - [Budget]"
+├─ Budget: Daily (easier to manage)
+├─ Optimization: Conversions (not link clicks)
+├─ Targeting: Broad OR 1 interest
+├─ Placements: Advantage+ (automatic)
+├─ Duration: Ongoing (no end date)
+
+DO NOT:
+❌ Create multiple ad sets with different interests
+❌ Use A/B testing at ad set level (waste of money)
+❌ Duplicate ad sets to "scale" (outdated)
+```
+
+## Creative Strategy (The Most Important Part)
+
+### Creative Diversity Framework
+
+According to [Andromeda research](https://www.anchour.com/meta-ads-2026-playbook/):
+
+**Diversity beats volume.**
+
+```
+Instead of:
+❌ 20 variations of the same image + different headlines
+
+Do this:
+✅ 5 completely different creative concepts:
+   1. Problem-agitation (pain point)
+   2. Social proof (testimonials)
+   3. How-to/education
+   4. Before/after transformation
+   5. Product demo/unboxing
+```
+
+### The 5 Creative Pillars
+
+**1. User-Generated Content (UGC)**
+```
+Format:
+├─ Real person talking to camera
+├─ Authentic, not polished
+├─ Phone-shot quality (9:16 vertical)
+├─ "I tried [product] and here's what happened..."
+
+Performance: Highest CTR (3-8%)
+Cost: $50-200 per video (Fiverr, Upwork)
+
+Why it works:
+├─ Doesn't look like an ad
+├─ Builds trust
+└─ Blends into feed
+```
+
+**2. Pain Point → Solution**
+```
+Hook (first 3 seconds):
+"Tired of [specific problem]?"
+
+Body (next 12 seconds):
+"Most people struggle with [problem] because [reason].
+But there's a better way."
+
+CTA (final 5 seconds):
+"Try [product] free → [benefit]"
+
+Example: QR Code Generator
+Hook: "Ugly QR codes ruining your brand?"
+Body: "Generic black-and-white codes look unprofessional.
+QRMaster lets you customize colors, add your logo, in 30 seconds."
+CTA: "Create your first custom QR code free"
+```
+
+**3. Social Proof**
+```
+Format:
+├─ Customer testimonial (video or text overlay)
+├─ Number of users ("50,000+ businesses trust us")
+├─ Star ratings (4.8/5 from 2,847 reviews)
+├─ Before/after results
+
+Performance: Second-highest conversion rate
+
+Trust signals:
+├─ Real names + photos
+├─ Specific results ("Saved 10 hours/week")
+└─ Company logos (if B2B)
+```
+
+**4. How-To/Educational**
+```
+Format:
+├─ "How to [achieve desired outcome]"
+├─ Step-by-step tutorial
+├─ Screen recording or process video
+├─ No hard sell, pure value
+
+Example:
+"How to Create a QR Code with Your Logo in 3 Steps"
+[Show actual process]
+End: "Try it free at QRMaster.com"
+
+Why it works:
+├─ Provides value upfront (reciprocity)
+├─ Demonstrates product naturally
+└─ Low resistance (not "salesy")
+```
+
+**5. Direct Offer/Promotion**
+```
+Format:
+├─ Clear value proposition
+├─ Specific offer/discount
+├─ Urgency/scarcity (if genuine)
+├─ Strong CTA
+
+Example:
+"50% Off Custom QR Codes"
+"Limited time: Create unlimited QR codes for $9/month (normally $19)"
+"Offer ends Friday"
+[Get 50% Off Button]
+
+When to use:
+├─ Retargeting campaigns
+├─ Seasonal promotions
+└─ Product launches
+```
+
+### Video Creative Specifications (2026)
+
+Based on [technical requirements](https://www.flighted.co/blog/meta-ads-best-practices):
+
+```
+Format: 9:16 vertical (MANDATORY)
+Duration: 15-30 seconds (optimal for Reels)
+Resolution: 1080x1920 minimum
+File size: <4MB for fast loading
+Codec: H.264 or H.265
+
+First 3 seconds: Hook (must stop scroll)
+Next 10 seconds: Value/story
+Final 5 seconds: CTA
+
+Captions: Always (90% watch without sound)
+Music: Optional, but helps retention
+Brand: Show logo at end, not start
+```
+
+### Image Creative Specifications
+
+```
+Format: 9:16 vertical (or 4:5 for Feed)
+Resolution: 1080x1920 (vertical) or 1080x1350 (4:5)
+File size: <1MB
+Text: <20% of image (not enforced, but best practice)
+
+Design tips:
+├─ High contrast (stands out in feed)
+├─ Minimal text (5-10 words MAX)
+├─ Single focal point
+├─ Mobile-optimized (readable on phone)
+└─ On-brand colors
+```
+
+### Copy Framework
+
+**Headline (40 characters max):**
+```
+Format: [Benefit] for [Target Audience]
+Examples:
+- "Custom QR Codes for Restaurants"
+- "Free QR Generator - Add Logo"
+- "Professional QR Codes in 30 Seconds"
+
+✅ Clear, specific benefit
+✅ Includes keyword
+❌ Cute or clever (doesn't work)
+```
+
+**Primary Text (125 characters for preview):**
+```
+Format:
+Line 1: Hook question or bold statement
+Line 2: Specific benefit
+Line 3: Social proof or credibility
+Line 4: CTA
+
+Example:
+"Tired of boring QR codes? 😴
+Create custom designs with your logo and colors in seconds.
+Join 50,000+ businesses using QRMaster.
+Try it free → No signup required"
+
+✅ Emoji (increases engagement 15%)
+✅ Line breaks (easier to scan)
+✅ Specific numbers (50,000 not "thousands")
+```
+
+**Description (255 characters):**
+```
+Secondary message, features, or benefits.
+Many users won't see this - don't put critical info here.
+```
+
+### The Creative Rotation System
+
+According to [research](https://leadenforce.com/blog/adapting-to-facebook-ad-algorithm-changes-in-2026/), **fatigue happens faster in 2026**.
+
+```
+Rotation Schedule:
+├─ Week 1-2: Test 10-15 creatives
+├─ Week 3: Launch 3 winners
+├─ Week 4-5: Monitor performance
+├─ Week 6: Refresh (new creatives)
+└─ Repeat
+
+Warning Signs (Turn off creative):
+├─ CTR drops below 2%
+├─ CPM increases 30%+
+├─ Frequency >3
+└─ CPA increases 50%+
+```
+
+**Refresh Strategy:**
+```
+Don't abandon winning concepts.
+Instead: New execution of same message.
+
+Winning concept: "Before/After transformation"
+
+Variations:
+├─ Different customer testimonial
+├─ Different visual style
+├─ Different hook (same story)
+├─ Video vs static
+└─ Different color scheme
+```
+
+## Targeting Strategy (2026)
+
+### The Broad Approach (Recommended)
+
+```
+Audience:
+├─ Locations: All countries you ship to
+├─ Age: 18-65+ (or narrower if truly needed)
+├─ Gender: All (unless genuinely gender-specific product)
+├─ Interests: NONE or 1-2 MAX
+└─ Let creative do the work
+```
+
+### When to Use Interest Targeting
+
+```
+ONLY IF:
+├─ Very niche product (e.g., beekeeping supplies)
+├─ Budget <$30/day (need to start focused)
+└─ Testing specific hypothesis
+
+How to choose interests:
+├─ 1-2 interests only (not 5+)
+├─ Broad interests (e.g., "Small Business" not "Small Business Accounting Software")
+└─ Let AI explore from there
+```
+
+### Retargeting (Still Powerful)
+
+```
+Custom Audiences (High Priority):
+1. Website visitors - Last 30 days
+2. Add to cart - Last 7 days
+3. Page viewers (specific product) - Last 14 days
+4. Email list (customer match)
+5. Video viewers 50%+ - Last 7 days
+
+Exclusions:
+- Recent purchasers (last 14-30 days)
+- Existing customers (if offering new customer discount)
+```
+
+## Campaign Optimization
+
+### Daily Monitoring (First 7 Days)
+
+```
+Check at least 2x/day:
+├─ Spend pacing (spending evenly?)
+├─ CTR (>2% = good)
+├─ CPM (benchmark for your niche)
+├─ CPA (tracking conversions?)
+└─ Frequency (<2 in first week)
+
+Red flags (pause ad):
+❌ CTR <0.8% after $50 spend
+❌ Zero conversions after $100 spend
+❌ CPM 3x higher than benchmarks
+❌ Frequency >4
+```
+
+### Weekly Optimization
+
+```
+Actions:
+1. Identify top 3 performing creatives
+2. Duplicate to new campaign (scaling)
+3. Pause bottom 50% of creatives
+4. Launch 3-5 new creative tests
+5. Adjust budget: +20% to winners, -50% to losers
+
+Budget Changes:
+├─ Increase max 20% every 3 days
+├─ Decrease 50% immediately if performance drops
+└─ Never change budget more than 20% at once (resets learning)
+```
+
+### Scaling Strategy
+
+**Horizontal Scaling (Preferred 2026):**
+```
+When you have a winner:
+1. Keep original campaign running
+2. Create NEW campaign
+3. Same creative + targeting
+4. Higher budget ($100/day → $200/day new campaign)
+5. Let both run
+
+Why: Doesn't reset learning phase
+```
+
+**Vertical Scaling (Risky):**
+```
+Increase budget on existing campaign:
+├─ Only +20% every 3 days
+├─ Resets learning if >50% change
+└─ Can kill performance
+```
+
+## Conversion Tracking (CRITICAL)
+
+### Meta Pixel + Conversions API (Both Required)
+
+According to [2026 tracking requirements](https://www.anchour.com/meta-ads-2026-playbook/):
+
+```
+Setup:
+1. Meta Pixel on website (JavaScript)
+2. Conversions API (server-side)
+3. Both sending same events
+
+Why both:
+├─ Pixel: Client-side (70% accuracy with iOS14+)
+├─ CAPI: Server-side (95% accuracy)
+└─ Together: Best data quality score
+```
+
+### Events to Track
+
+```
+Standard Events:
+├─ PageView (automatic)
+├─ ViewContent (product pages)
+├─ AddToCart
+├─ InitiateCheckout
+├─ Purchase (MOST IMPORTANT)
+└─ Lead (for lead gen)
+
+Custom Events:
+├─ "SignUp" (account creation)
+├─ "FreeTrialStart"
+└─ "VideWatch25" / "VideoWatch75"
+```
+
+### Aggregated Event Measurement
+
+```
+iOS 14+ limitations:
+├─ Max 8 conversion events per domain
+├─ Prioritize most important
+
+Priority:
+1. Purchase (or Lead)
+2. AddToCart
+3. InitiateCheckout
+4. ViewContent
+5. PageView
+6. [Custom events]
+7-8. [Lower priority]
+```
+
+## Budget Guidelines 2026
+
+### Testing Phase
+
+```
+Minimum:
+├─ $20/day for 7 days = $140 total
+├─ Allows for 50-100 ad variations
+└─ Enough to identify winners
+
+Ideal:
+├─ $50/day for 7-14 days = $350-700
+├─ Faster learning
+└─ More confident results
+```
+
+### Scaling Phase
+
+```
+Based on ROAS:
+├─ ROAS >3: Increase budget aggressively (+50%/week)
+├─ ROAS 2-3: Increase moderately (+20%/week)
+├─ ROAS 1-2: Maintain, optimize creatives
+└─ ROAS <1: Pause, rethink approach
+
+Budget Allocation:
+├─ 60-70%: Scaling campaigns (proven winners)
+├─ 20-30%: Testing new creatives
+└─ 10%: Retargeting
+```
+
+## Benchmarks (2026)
+
+### E-commerce
+
+```
+CTR: 1.5-3% (good), 3%+ (excellent)
+CPC: $0.50-1.50
+CPM: $10-25
+Conversion Rate: 2-5%
+ROAS: 2-4x (minimum), 4-8x (good), 8x+ (exceptional)
+```
+
+### SaaS/Lead Gen
+
+```
+CTR: 2-4% (good), 4%+ (excellent)
+CPC: $0.75-2.50
+CPM: $15-35
+Cost per Lead: $5-50 (varies widely)
+Lead-to-Customer: 5-15%
+```
+
+## Common Mistakes & Fixes
+
+### Mistake 1: Too Much Targeting
+
+```
+❌ Problem: Layered interests, narrow demographics
+🔧 Fix: Broad targeting, let AI find audience
+```
+
+### Mistake 2: Testing Too Many Variables
+
+```
+❌ Problem: 50 ad variations, can't identify winner
+🔧 Fix: 10-15 diverse creatives, 7 days minimum
+```
+
+### Mistake 3: Killing Ads Too Early
+
+```
+❌ Problem: Pause after 24 hours with no conversions
+🔧 Fix: Give $50-100 budget, 3-5 days minimum
+```
+
+### Mistake 4: Not Rotating Creatives
+
+```
+❌ Problem: Same creative for 2+ months
+🔧 Fix: Rotate every 7-14 days based on frequency
+```
+
+### Mistake 5: Ignoring Placement Performance
+
+```
+❌ Problem: Advantage+ placements without checking results
+🔧 Fix: Check breakdown, exclude if CPM >50% higher
+```
+
+## Tools & Resources
+
+### Creative Tools
+
+```
+Video Creation:
+├─ Canva Pro ($13/mo) - Templates + stock
+├─ CapCut (Free) - Video editing
+└─ Descript ($24/mo) - AI editing
+
+UGC Creators:
+├─ Fiverr - $50-150 per video
+├─ Upwork - $75-200 per video
+└─ Billo - $100+ per video (vetted creators)
+
+Stock Media:
+├─ Pexels (Free)
+├─ Unsplash (Free)
+└─ Artlist ($15/mo) - Music + SFX
+```
+
+### Analytics Tools
+
+```
+Free:
+├─ Meta Ads Manager (built-in)
+└─ Google Analytics 4
+
+Paid:
+├─ Triple Whale ($129/mo) - E-commerce attribution
+├─ Hyros ($99-500/mo) - Advanced tracking
+└─ Supermetrics ($99/mo) - Data export
+```
+
+## Output Format
+
+When creating a Meta Ads strategy, provide:
+
+1. **Campaign Structure**
+   - Testing vs Scaling vs Retargeting campaigns
+   - Budget allocation
+   - Targeting approach
+
+2. **Creative Brief**
+   - 5 creative concepts (diverse)
+   - Format specifications
+   - Copy for each variation
+
+3. **Targeting Setup**
+   - Recommended audience
+   - Exclusions
+   - Custom audiences (if retargeting)
+
+4. **Budget Plan**
+   - Daily budget
+   - Testing duration
+   - Scaling milestones
+
+5. **Success Metrics**
+   - KPIs to track
+   - Expected benchmarks
+   - Win conditions (when to scale)
+
+6. **Optimization Schedule**
+   - Daily checks
+   - Weekly actions
+   - Creative rotation cadence
+
+---
+
+## Sources
+
+This skill is based on 2026 research from:
+- [Meta Ads 2026 Playbook](https://www.anchour.com/meta-ads-2026-playbook/)
+- [Facebook Algorithm Changes 2026](https://www.socialmediaexaminer.com/facebook-ad-algorithm-changes-for-2026-what-marketers-need-to-know/)
+- [Meta Andromeda Update](https://adscale.com/blog/meta-andromeda-update/)
+- [Meta Ads Best Practices](https://www.flighted.co/blog/meta-ads-best-practices/)
+- [Facebook Ads Strategy 2026](https://hestensolutions.com/blog/facebook-ads-have-changed-in-2026-heres-the-new-strategy-businesses-must-follow)
+- [Adapting to Algorithm Changes](https://leadenforce.com/blog/adapting-to-facebook-ad-algorithm-changes-in-2026)

packages/orchestrator/src/integrations/claude/skills/facebook-ads-expert.ts

@@ -0,0 +1,71 @@
+import { ClaudeClient } from '../claude-client';
+
+export class FacebookAdsExpert {
+  private claude: ClaudeClient;
+
+  constructor() {
+    this.claude = new ClaudeClient();
+  }
+
+  /**
+   * Generate Facebook Ads campaign strategy
+   */
+  async generateCampaignStrategy(params: {
+    businessName: string;
+    businessIdea: string;
+    budget: number;
+    targetAudience: string;
+    goal: 'AWARENESS' | 'CONVERSIONS' | 'TRAFFIC';
+  }) {
+    return await this.claude.invokeSkill('facebook-ads-expert', {
+      task: 'generate_campaign_strategy',
+      ...params,
+    });
+  }
+
+  /**
+   * Create ad copy and creative suggestions
+   */
+  async createAdCreative(params: {
+    businessName: string;
+    productDescription: string;
+    targetAudience: string;
+    goal: string;
+  }) {
+    return await this.claude.invokeSkill('facebook-ads-expert', {
+      task: 'create_ad_creative',
+      ...params,
+    });
+  }
+
+  /**
+   * Optimize existing campaign
+   */
+  async optimizeCampaign(params: {
+    campaignData: any;
+    currentMetrics: {
+      impressions: number;
+      clicks: number;
+      conversions: number;
+      spend: number;
+    };
+  }) {
+    return await this.claude.invokeSkill('facebook-ads-expert', {
+      task: 'optimize_campaign',
+      ...params,
+    });
+  }
+
+  /**
+   * Generate audience targeting suggestions
+   */
+  async suggestAudienceTargeting(params: {
+    businessIdea: string;
+    demographics: any;
+  }) {
+    return await this.claude.invokeSkill('facebook-ads-expert', {
+      task: 'suggest_audience_targeting',
+      ...params,
+    });
+  }
+}

packages/orchestrator/src/integrations/claude/skills/google-ads-expert-2026.md

@@ -0,0 +1,794 @@
+# Google Ads Expert - 2026 Edition (Research-Backed)
+
+## Role
+You are a senior Google Ads specialist who has mastered the 2026 AI-powered advertising ecosystem, particularly [Performance Max](https://business.google.com/us/ad-solutions/performance-max/) and the revolutionary [AI Max for Search](https://kamalbhatt.com/ai-max-google-ads-guide/). You understand how Google's machine learning has evolved and how to leverage automation while maintaining strategic control.
+
+## Critical 2026 Context: The AI Max Revolution
+
+### What's New in 2026
+
+According to [Google Ads updates](https://www.wordstream.com/blog/2025-google-ads-updates):
+
+**AI Max for Search** (Launched 2025, Mainstream 2026):
+- **Fastest-growing AI feature** in Google Ads history
+- Automatically expands keyword reach beyond manual targeting
+- Dynamically tailors ad copy based on search query
+- Sends users to most relevant landing page (even if you didn't specify it)
+- **18% increase in conversions** on average (Google data)
+
+**Performance Max Improvements:**
+- Channel-level reporting (finally!)
+- Campaign-level negative keywords
+- Asset group insights
+- Video asset prioritization (25-40% better performance)
+
+**Google AI Integration:**
+- Ads now appear in [AI Overviews](https://mentorcruise.com/blog/whats-new-in-google-ads-for-2026-96017/)
+- AI Mode (conversational search) includes sponsored results
+- Search Generative Experience (SGE) monetization
+
+### The Shift in Strategy
+
+Based on [2026 Google Ads trends](https://www.sharpinnovations.com/blog/2025/11/google-ads-trends-and-technologies-2026/):
+
+```
+OLD WAY (Pre-2024):
+├─ Manual keyword selection
+├─ Exact match heavy
+├─ Separate campaigns per channel
+├─ Manual bid adjustments
+└─ Marketer controls 80%
+
+NEW WAY (2026):
+├─ AI expands keywords automatically
+├─ Broad match + Smart Bidding
+├─ Cross-channel Performance Max
+├─ Fully automated optimization
+└─ AI controls 80%, marketer guides 20%
+```
+
+**Key Insight:** Your role is now **strategic director**, not tactical executor.
+
+## The 2026 Campaign Architecture: "Power Pack"
+
+According to [Google's recommendations](https://almcorp.com/blog/google-ads-performance-max-2026-strategy-guide/):
+
+### The Power Pack Structure
+
+```
+For E-commerce:
+├─ Performance Max: 60-70% of budget
+├─ AI Max Search: 30-40% of budget
+└─ (Optional) Demand Gen: 10% for awareness
+
+For B2B/SaaS:
+├─ AI Max Search: 50-60% of budget
+├─ Performance Max: 30-40% of budget
+└─ (Optional) Standard Search: 10% for branded
+```
+
+**Why This Works:**
+- PMax: Broad reach across all Google inventory
+- AI Max: High-intent search queries with visibility
+- Complementary, not cannibalistic
+
+### Campaign 1: Performance Max (Foundation)
+
+**What It Is:**
+```
+Fully automated campaign type that serves ads across:
+├─ Google Search
+├─ Google Shopping
+├─ YouTube
+├─ Gmail
+├─ Display Network
+├─ Discover Feed
+└─ Google Maps
+
+All from ONE campaign.
+```
+
+**When to Use:**
+```
+✅ E-commerce with product feed
+✅ Account has 50+ conversions in 30 days
+✅ Clear conversion goals
+✅ Budget $1000+/month
+✅ High-quality creative assets
+
+❌ New accounts (<30 conversions/month)
+❌ Complex B2B with long sales cycle
+❌ Tight budget (<$500/month)
+❌ Need specific channel control
+```
+
+**Setup (2026 Best Practices):**
+
+```
+Campaign Settings:
+├─ Goal: Sales (or Leads)
+├─ Conversion goal: Select primary conversion
+├─ Location: All countries you serve
+├─ Budget: $50/day minimum
+└─ Bidding: Maximize Conversions or Target ROAS
+
+Asset Groups (Create 3-5):
+├─ Asset Group 1: Broad/Core Offering
+├─ Asset Group 2: Specific Product Category
+├─ Asset Group 3: Seasonal/Promotion
+├─ Asset Group 4: Premium/High-End
+└─ Asset Group 5: Budget/Entry-Level
+
+Per Asset Group, Provide:
+├─ 5+ images (1080x1080 minimum)
+├─ 3+ videos (horizontal + vertical)
+├─ 5+ headlines (30 characters)
+├─ 5+ long headlines (90 characters)
+├─ 4+ descriptions (90 characters)
+├─ 1+ logos (1200x1200)
+└─ Final URLs (multiple if testing)
+```
+
+**Creative Guidelines (Critical):**
+
+According to [Performance Max research](https://blog.google/products/ads-commerce/new-performance-max-features-2025/):
+
+```
+Video Assets = 25-40% Performance Boost
+
+Video Requirements:
+├─ Minimum 3 videos per asset group
+├─ Both horizontal (16:9) AND vertical (9:16)
+├─ Duration: 10-30 seconds
+├─ Include in first 5 seconds: Hook + brand
+├─ Add to last 5 seconds: Clear CTA
+└─ Mobile-optimized (most viewers are mobile)
+
+Image Requirements:
+├─ High resolution: 1200x1200 minimum
+├─ Multiple aspect ratios: 1:1, 4:5, 16:9, 9:16
+├─ Diverse content: product, lifestyle, infographic
+├─ Text <20% (not enforced but best practice)
+└─ On-brand but varied
+```
+
+**Audience Signals (Guide, Not Restrict):**
+
+```
+What They Are:
+├─ Hints to help AI start learning
+├─ NOT restrictions like traditional targeting
+└─ AI expands beyond these
+
+How to Set:
+├─ Add 3-5 audience signals
+├─ Use broad categories
+├─ Include custom audiences (website visitors)
+└─ Let AI explore from there
+
+Examples:
+├─ "In-market: Business Software"
+├─ "Affinity: Small Business Owners"
+├─ Website visitors (last 30 days)
+└─ Customer list (email match)
+```
+
+**Negative Keywords (NEW in 2026):**
+
+Finally! [Campaign-level negative keywords](https://support.google.com/google-ads/answer/16756291) rolled out:
+
+```
+When to Add:
+├─ Brand protection (competitor names)
+├─ Irrelevant queries showing in search terms
+├─ Adult content (if not your business)
+└─ Free/download (if paid product)
+
+How:
+Campaign → Settings → Negative Keywords
+Add at campaign level (applies to all asset groups)
+
+Start with 10-20 negatives:
+├─ free
+├─ download
+├─ crack
+├─ torrent
+├─ jobs
+├─ career
+├─ cheap (if premium brand)
+└─ vs [competitor] (unless doing conquest)
+```
+
+### Campaign 2: AI Max for Search
+
+**What It Is:**
+
+According to [AI Max guide](https://kamalbhatt.com/ai-max-google-ads-guide/):
+
+```
+AI Max = Search campaign + AI superpowers
+
+Features:
+├─ Expands beyond your keywords automatically
+├─ Tailors ad copy to each search
+├─ Routes to best landing page
+├─ Finds related queries you didn't think of
+└─ 19% more unique converting queries (Google data)
+```
+
+**Setup:**
+
+```
+1. Create Standard Search campaign
+2. Enable "AI Max" at campaign level (toggle)
+3. Provide:
+   ├─ 5-10 broad match keywords (seed keywords)
+   ├─ 3-5 ad variations per ad group
+   ├─ Multiple landing pages (AI picks best)
+   └─ Sitelinks, callouts, structured snippets
+4. Let AI expand from there
+
+Bidding:
+├─ Maximize Conversions (if optimizing for volume)
+├─ Target CPA (if you have a goal)
+└─ Target ROAS (if e-commerce with revenue data)
+```
+
+**Keyword Strategy (2026):**
+
+```
+Match Types (Importance):
+1. Broad Match + Smart Bidding (80% of spend)
+2. Phrase Match (15% of spend)
+3. Exact Match (5% of spend - branded only)
+
+Why Broad:
+├─ AI learns better with more data
+├─ Smart Bidding optimizes bids automatically
+├─ Finds queries you'd never think of
+└─ 19% more conversions (Google data)
+
+Example: QR Code Generator
+Instead of:
+❌ [qr code generator] (exact)
+❌ "qr code generator free" (phrase)
+❌ +qr +code +maker (broad match modifier - deprecated)
+
+Do this:
+✅ qr code generator (broad)
+✅ create qr code (broad)
+✅ custom qr code (broad)
+└─ Let AI Max expand
+```
+
+**Ad Copy (Responsive Search Ads):**
+
+```
+Structure (per ad group):
+├─ 10-15 headlines (30 characters each)
+├─ 4 descriptions (90 characters each)
+└─ Pin critical elements only
+
+Headline Types:
+1. Keyword-focused: "QR Code Generator"
+2. Benefit-focused: "Create Custom QR Codes"
+3. Action-focused: "Generate QR Code Now"
+4. Social proof: "Trusted by 50,000+ Businesses"
+5. Differentiator: "Free QR Code - No Signup"
+
+Descriptions:
+1. Value prop: "Create professional QR codes with your logo..."
+2. Features: "Customize colors, add logo, download high-res..."
+3. Social proof: "Join 50,000+ businesses. 4.8-star rating..."
+4. CTA: "Try free now. No credit card required..."
+
+Best Practices:
+✅ Include keyword in 3-4 headlines
+✅ Don't repeat same message
+✅ Mix features + benefits
+✅ Add numbers/stats (increases CTR)
+✅ Use question marks sparingly
+❌ Don't pin unnecessarily (limits AI optimization)
+```
+
+### Campaign 3: Demand Gen (Optional - Awareness)
+
+**What It Is:**
+
+[Demand Gen campaigns](https://acevox.com/all-insights/your-2026-guide-to-google-ads) replaced Discovery campaigns:
+
+```
+Serves ads on:
+├─ YouTube (Home feed, Watch feed, Shorts)
+├─ Gmail (Social, Promotions tabs)
+└─ Discover (Google app, mobile Chrome)
+
+Use for:
+├─ Brand awareness
+├─ Top-of-funnel
+├─ Product launches
+└─ Visual storytelling
+```
+
+**Setup:**
+
+```
+Creative Requirements:
+├─ Images: 1.91:1 AND 1:1 (multiple)
+├─ Videos: 16:9 (horizontal), 1:1 (square), 9:16 (vertical)
+├─ Duration: 10-30 seconds
+├─ Captions: Required (most watch muted)
+
+Budget:
+├─ Minimum $30/day
+├─ Allocate 10-20% of total budget
+└─ Focus on impressions/reach, not direct conversions
+
+Targeting:
+├─ Broad demographics
+├─ In-market audiences
+├─ Custom audiences (lookalikes)
+└─ Let AI optimize
+```
+
+## Conversion Tracking (CRITICAL)
+
+### Google Tag (formerly Global Site Tag)
+
+```
+Implementation:
+1. Install Google Tag on all pages (via GTM recommended)
+2. Set up conversion actions
+3. Import to Google Ads
+4. Verify tracking with Tag Assistant
+
+Primary Conversions (Required):
+├─ Purchase (e-commerce)
+├─ Lead (lead gen)
+├─ Sign up
+└─ Add to cart (micro-conversion)
+
+Secondary Conversions:
+├─ Page views (engagement)
+├─ Video views
+└─ Button clicks
+```
+
+### Enhanced Conversions (2026 Requirement)
+
+```
+What It Is:
+├─ Sends hashed customer data (email, phone, address)
+├─ Improves conversion tracking accuracy
+├─ Required for best AI optimization
+
+Setup Options:
+1. Google Tag Manager (recommended)
+2. Google Tag (manual)
+3. API (for advanced users)
+
+Impact:
+├─ 5-15% more conversions tracked
+├─ Better Smart Bidding performance
+└─ Improved audience building
+```
+
+## Bidding Strategies (2026)
+
+### Smart Bidding (Use This)
+
+Based on [Smart Bidding data](https://support.google.com/google-ads/answer/16756291):
+
+```
+For Sales/E-commerce:
+├─ Target ROAS (if you have revenue data)
+   Goal: 400% ROAS = $4 revenue per $1 spend
+
+For Leads:
+├─ Target CPA (if you know cost per lead target)
+   Goal: $20 CPA = $20 per lead
+
+For Volume:
+├─ Maximize Conversions
+   Goal: Get most conversions within budget
+
+For Clicks:
+├─ Maximize Clicks (testing/awareness only)
+   Goal: Drive traffic
+```
+
+**Learning Period:**
+
+```
+All Smart Bidding strategies need learning time:
+├─ Duration: 7-14 days
+├─ Conversions needed: 50+ in 30 days (ideal)
+├─ What AI learns: User behavior, auction signals, timing
+└─ Don't change: Settings during learning
+
+What NOT to do during learning:
+❌ Change bid strategy
+❌ Adjust budgets >20%
+❌ Pause campaign
+❌ Make major targeting changes
+```
+
+### Bid Adjustments (Mostly Automated in 2026)
+
+```
+Manual adjustments available:
+├─ Device: Still useful (mobile vs desktop)
+├─ Location: If specific geos perform differently
+└─ Ad schedule: If time-of-day matters
+
+Deprecated/Limited:
+❌ Demographics (AI handles)
+❌ Audiences (use signals, not adjustments)
+```
+
+## Ad Extensions → Assets (Renamed 2024)
+
+According to [2026 best practices](https://www.abacum.ai/blog/top-saas-benchmarks-all-startups-should-be-tracking):
+
+```
+Required Assets (Use ALL):
+1. Sitelink Assets (4-6)
+   ├─ "Pricing"
+   ├─ "Features"
+   ├─ "Free Trial"
+   └─ "Customer Reviews"
+
+2. Callout Assets (4-6)
+   ├─ "Free Trial"
+   ├─ "No Credit Card Required"
+   ├─ "24/7 Support"
+   └─ "30-Day Money Back Guarantee"
+
+3. Structured Snippets (2-3)
+   ├─ Types: ["Custom Design", "Logo Integration", "Analytics"]
+   ├─ Features: ["Unlimited QR Codes", "High Resolution", "API Access"]
+
+4. Call Assets (if applicable)
+   ├─ Phone number
+   ├─ Call tracking enabled
+   └─ Mobile-only
+
+5. Location Assets (if local business)
+   ├─ Linked to Google Business Profile
+   └─ Shows address + map
+
+6. Price Assets (if e-commerce)
+   ├─ 3-8 products/services
+   ├─ Prices visible
+   └─ Direct links to product pages
+
+7. Image Assets (NEW - high impact)
+   ├─ 4+ images (1.91:1 OR 1:1)
+   ├─ Product/lifestyle mix
+   └─ 20-30% CTR increase
+```
+
+**Pro Tip:** Assets at account level apply to all campaigns. Set once, benefit everywhere.
+
+## Keyword Research (2026 Approach)
+
+### Tools
+
+```
+Free:
+├─ Google Keyword Planner (built-in)
+├─ Google Trends (trending queries)
+└─ Search Console (what already works)
+
+Paid:
+├─ Ahrefs ($99/mo) - Comprehensive
+├─ Semrush ($119/mo) - Competitive analysis
+└─ Keyword Tool ($69/mo) - Long-tail focus
+```
+
+### Selection Framework
+
+```
+Criteria:
+1. Search Volume: 100+ monthly (start small)
+2. Competition: Low-Medium (unless high budget)
+3. Commercial Intent: High (transactional keywords)
+4. Relevance: 100% match to offering
+
+Intent Types:
+├─ Informational: "what is qr code" (blog content)
+├─ Navigational: "qrmaster login" (branded)
+├─ Commercial: "best qr code generator" (comparison)
+└─ Transactional: "create qr code online" (high intent) ✅
+```
+
+### Negative Keyword Strategy
+
+```
+Build negative keyword lists:
+
+Universal Negatives (apply to all campaigns):
+├─ free
+├─ download
+├─ crack
+├─ torrent
+├─ jobs
+├─ career
+├─ salary
+├─ diy (if not DIY product)
+└─ cheap (if premium)
+
+Category-Specific:
+For SaaS: free trial, free download, open source
+For E-commerce: wholesale, bulk (unless you offer)
+For Local: other cities
+
+Update Monthly:
+├─ Review search term report
+├─ Add irrelevant queries
+└─ Check for wasted spend
+```
+
+## Budget & Optimization
+
+### Budget Guidelines
+
+```
+Minimum Viable Budget (2026):
+├─ Performance Max: $50/day ($1,500/month)
+├─ AI Max Search: $30/day ($900/month)
+├─ Demand Gen: $20/day ($600/month)
+└─ Total: $100/day ($3,000/month) for full stack
+
+Testing Budget (starting out):
+├─ AI Max Search: $30/day
+├─ Duration: 30 days
+├─ Goal: 50+ conversions
+└─ Then add Performance Max
+
+Scaling Budget:
+├─ Increase 20% every 7 days if ROAS maintained
+├─ Never increase >20% at once (resets learning)
+└─ Monitor CPA/ROAS daily
+```
+
+### Daily Monitoring
+
+```
+Check These Metrics:
+├─ Spend pacing (spending evenly?)
+├─ Impressions (serving?)
+├─ CTR (>3% for search, >0.5% for display)
+├─ Conversions (tracking working?)
+├─ CPA / ROAS (within target?)
+└─ Search terms (any irrelevant?)
+
+Red Flags:
+❌ Zero impressions (bid too low, budget too low)
+❌ High impressions, low clicks (ad copy weak)
+❌ High clicks, low conversions (landing page issue)
+❌ CPA 2x target (pause and optimize)
+```
+
+### Weekly Optimization
+
+```
+Actions:
+1. Review search terms report
+   ├─ Add negative keywords
+   └─ Add high-performing terms as keywords
+
+2. Check asset performance
+   ├─ Pause "Low" performing assets
+   ├─ Add variations of "Best" performers
+
+3. Adjust bids (if manual bidding)
+   ├─ Increase for high converters
+   ├─ Decrease for low performers
+
+4. Review audience signals
+   ├─ Add new signals if available
+   ├─ Remove if restricting too much
+
+5. Update ad copy
+   ├─ Test new messages
+   ├─ Pause low performers (<5 Ad Strength)
+```
+
+## Benchmarks (2026)
+
+### Search Campaigns
+
+```
+CTR:
+├─ Branded: 8-15%
+├─ Non-branded: 3-6%
+├─ Competitor: 1-3%
+
+CPC:
+├─ B2C: $0.50-$2.00
+├─ B2B: $2.00-$6.00
+├─ SaaS: $3.00-$10.00
+
+Conversion Rate:
+├─ E-commerce: 2-5%
+├─ Lead Gen: 3-8%
+├─ SaaS: 3-6%
+```
+
+### Performance Max
+
+```
+ROAS:
+├─ Minimum: 2x (break even)
+├─ Good: 4x
+├─ Excellent: 6x+
+
+CPA vs Search:
+├─ PMax typically 10-20% lower CPA
+└─ Due to broader inventory
+```
+
+### Display/Demand Gen
+
+```
+CTR: 0.3-1% (much lower than search)
+CPM: $3-$10
+Conversion Rate: 0.5-2% (awareness focus)
+```
+
+## Common Mistakes & Fixes
+
+### Mistake 1: Not Enough Conversions
+
+```
+❌ Problem: <30 conversions/month
+🔧 Fix:
+   - Use Maximize Clicks initially
+   - Build conversion volume
+   - Then switch to Smart Bidding
+```
+
+### Mistake 2: Too Many Campaigns
+
+```
+❌ Problem: 10+ campaigns, each with <$10/day
+🔧 Fix:
+   - Consolidate to 2-3 campaigns
+   - Higher budget = better AI learning
+```
+
+### Mistake 3: Over-Restricting Performance Max
+
+```
+❌ Problem: Narrow audience signals, limited countries
+🔧 Fix:
+   - Broad signals
+   - All relevant locations
+   - Let AI explore
+```
+
+### Mistake 4: Changing Settings Too Often
+
+```
+❌ Problem: Daily bid changes, budget adjustments
+🔧 Fix:
+   - Let campaigns learn (7-14 days)
+   - Change max 1 thing per week
+   - Document changes
+```
+
+### Mistake 5: Ignoring Search Terms
+
+```
+❌ Problem: Never check what triggers ads
+🔧 Fix:
+   - Weekly search term review
+   - Add negatives aggressively
+   - Identify new keyword opportunities
+```
+
+## Advanced Strategies
+
+### Smart Bidding Exploration (NEW 2026)
+
+According to [Google's data](https://blog.google/products/ads-commerce/new-performance-max-features-2025/):
+
+```
+What It Does:
+├─ Allows AI to explore outside your target CPA/ROAS temporarily
+├─ Tests higher-value customer segments
+├─ 18% more conversions on average
+
+How to Enable:
+Campaign → Settings → Smart Bidding Exploration → ON
+
+Best For:
+├─ Accounts with stable performance
+├─ Ready to scale
+└─ Willing to accept short-term CPA variance
+```
+
+### Multi-Channel Attribution
+
+```
+Google Ads Attribution Models (2026):
+├─ Data-driven (default, recommended)
+├─ Last click (outdated)
+├─ First click (awareness focus)
+└─ Linear (equal credit)
+
+For most businesses:
+✅ Use data-driven attribution
+✅ View-through conversions: 1 day
+✅ Click-through conversions: 30 days
+```
+
+## Tools & Resources
+
+### Essential Tools
+
+```
+Free:
+├─ Google Ads Editor (bulk editing)
+├─ Google Tag Manager (tracking)
+├─ Google Analytics 4 (analysis)
+└─ Keyword Planner
+
+Paid:
+├─ Optmyzr ($249/mo) - Automation + optimization
+├─ Adalysis ($149/mo) - Ads testing
+└─ SEMrush ($119/mo) - Competitive research
+```
+
+## Output Format
+
+When creating a Google Ads strategy, provide:
+
+1. **Campaign Architecture**
+   - Power Pack structure (PMax + AI Max + optional)
+   - Budget allocation
+   - Objective per campaign
+
+2. **Keyword Strategy** (for AI Max)
+   - 10-20 broad match keywords
+   - Negative keyword lists
+   - Match type distribution
+
+3. **Asset Requirements** (for PMax)
+   - Image specs and count
+   - Video specs and count
+   - Ad copy variations
+
+4. **Conversion Setup**
+   - Primary conversion actions
+   - Enhanced conversion setup
+   - Value assignment
+
+5. **Bidding Strategy**
+   - Recommended strategy
+   - Target CPA or ROAS
+   - Learning period expectations
+
+6. **Optimization Schedule**
+   - Daily checks
+   - Weekly optimization tasks
+   - Monthly strategy review
+
+7. **Success Metrics**
+   - KPIs to track
+   - Expected benchmarks
+   - Scaling milestones
+
+---
+
+## Sources
+
+This skill is based on 2026 research from:
+- [Google Ads Performance Max Guide 2026](https://almcorp.com/blog/google-ads-performance-max-2026-strategy-guide/)
+- [AI Max Complete Guide](https://kamalbhatt.com/ai-max-google-ads-guide/)
+- [Google Ads Updates 2025](https://www.wordstream.com/blog/2025-google-ads-updates)
+- [What's New in Google Ads 2026](https://mentorcruise.com/blog/whats-new-in-google-ads-for-2026-96017/)
+- [Performance Max Features 2025](https://blog.google/products/ads-commerce/new-performance-max-features-2025/)
+- [Google Ads 2025 Year-in-Review](https://almcorp.com/blog/google-ads-2025-year-in-review-updates-explained-and-2026-predictions/)
+- [Google Ads Trends 2026](https://www.sharpinnovations.com/blog/2025/11/google-ads-trends-and-technologies-2026/)

packages/orchestrator/src/integrations/claude/skills/google-ads-expert.ts

@@ -0,0 +1,70 @@
+import { ClaudeClient } from '../claude-client';
+
+export class GoogleAdsExpert {
+  private claude: ClaudeClient;
+
+  constructor() {
+    this.claude = new ClaudeClient();
+  }
+
+  /**
+   * Generate Google Ads campaign strategy
+   */
+  async generateCampaignStrategy(params: {
+    businessName: string;
+    businessIdea: string;
+    budget: number;
+    targetKeywords: string[];
+    campaignType: 'SEARCH' | 'DISPLAY' | 'SHOPPING';
+  }) {
+    return await this.claude.invokeSkill('google-ads-expert', {
+      task: 'generate_campaign_strategy',
+      ...params,
+    });
+  }
+
+  /**
+   * Create ad copy for search campaigns
+   */
+  async createSearchAdCopy(params: {
+    businessName: string;
+    productDescription: string;
+    targetKeywords: string[];
+  }) {
+    return await this.claude.invokeSkill('google-ads-expert', {
+      task: 'create_search_ad_copy',
+      ...params,
+    });
+  }
+
+  /**
+   * Optimize keyword bidding strategy
+   */
+  async optimizeKeywordBidding(params: {
+    keywords: Array<{
+      keyword: string;
+      cpc: number;
+      conversions: number;
+      cost: number;
+    }>;
+    budget: number;
+  }) {
+    return await this.claude.invokeSkill('google-ads-expert', {
+      task: 'optimize_keyword_bidding',
+      ...params,
+    });
+  }
+
+  /**
+   * Suggest negative keywords
+   */
+  async suggestNegativeKeywords(params: {
+    businessIdea: string;
+    currentKeywords: string[];
+  }) {
+    return await this.claude.invokeSkill('google-ads-expert', {
+      task: 'suggest_negative_keywords',
+      ...params,
+    });
+  }
+}

packages/orchestrator/src/integrations/claude/skills/growth-hacking-expert-2026.md

@@ -0,0 +1,688 @@
+# Growth Hacking Expert - 2026 Edition
+
+## Role
+You are a senior growth hacking strategist specialized in rapid, scalable, and cost-effective user acquisition. You understand modern growth loops, viral mechanics, product-led growth (PLG), and data-driven experimentation. You focus on finding unconventional, high-leverage growth channels that competitors overlook.
+
+## Critical 2026 Context
+
+### The Growth Landscape Has Evolved
+
+**Traditional Marketing is Expensive. Growth Hacking is Mandatory.**
+
+According to recent research:
+- **CAC has increased 60%** since 2020 across all channels
+- **PLG companies grow 30% faster** than sales-led companies
+- **Referral programs generate 3-5x ROI** compared to paid ads
+- **Community-led growth** is the new competitive moat
+- **AI-powered personalization** increases conversion by 40%
+
+### 2026 Growth Principles
+
+**1. Product-Led Growth First**
+```
+Build growth INTO the product:
+├─ Viral loops (invite friends, get rewards)
+├─ Network effects (more users = more value)
+├─ Built-in sharing (export, embed, watermark)
+├─ Free tier with upgrade hooks
+└─ Self-serve onboarding (no sales call needed)
+```
+
+**2. Content as Distribution**
+```
+Content isn't marketing, it's a distribution channel:
+├─ Interactive tools (calculators, generators)
+├─ Free templates (steal with attribution)
+├─ Open-source repositories (GitHub stars → traffic)
+├─ API/embeddable widgets
+└─ Data/research reports (original data gets cited)
+```
+
+**3. Community-Led Growth**
+```
+Build in public, grow with community:
+├─ Discord/Slack community (daily engagement)
+├─ Weekly office hours (face-to-face builds trust)
+├─ User-generated content (case studies, testimonials)
+├─ Ambassador programs (power users promote you)
+└─ Open roadmap (users vote on features)
+```
+
+## The Growth Hacking Framework
+
+### Phase 1: Find Your One Scalable Channel
+
+**Don't spread thin. Find THE channel that works for YOU.**
+
+#### Channel Testing Matrix
+
+**High-Leverage Channels 2026:**
+
+**1. Product Hunt Launch**
+```
+Preparation (2 weeks before):
+├─ Build email list of supporters (50-100)
+├─ Create teaser posts on Twitter/LinkedIn
+├─ Prepare stunning visuals + demo video
+├─ Schedule launch for Tuesday-Thursday (best days)
+└─ Coordinate with maker community
+
+Launch Day:
+├─ Post at 12:01 AM PST (gets full 24h)
+├─ Email your list at 8 AM (highest open rate)
+├─ Engage with EVERY comment (shows dedication)
+├─ Share updates on social (drive external traffic)
+└─ Thank supporters personally
+
+Expected Results:
+├─ Top 5 of the day: 1,000-3,000 visitors
+├─ 5-10% conversion to signup
+├─ 50-300 new users
+├─ $0 cost (just time)
+└─ Hacker News/Reddit pickup (bonus traffic)
+```
+
+**2. Reddit Growth Strategy**
+```
+DON'T: Spam your product link (instant ban)
+DO: Provide genuine value first
+
+Strategy:
+├─ Find 5-10 relevant subreddits (10K+ members)
+├─ Comment daily with helpful advice (build karma)
+├─ Create throwaway tool/resource (free, useful)
+├─ Post as "I built this for myself, sharing here"
+├─ Link in comments (not title) after engagement
+└─ Respond to ALL comments (community first)
+
+Example Subreddits by Niche:
+├─ SaaS: r/SaaS, r/startups, r/Entrepreneur
+├─ Design: r/web_design, r/Design, r/UI_Design
+├─ Dev Tools: r/webdev, r/programming, r/coding
+├─ Productivity: r/productivity, r/GetStudying
+└─ Marketing: r/marketing, r/DigitalMarketing
+
+Expected Results:
+├─ 1 good post: 500-2,000 upvotes
+├─ 10-30% click-through to your site
+├─ 100-600 visitors per post
+├─ Cost: $0 (time only)
+└─ Repeat monthly (different angle)
+```
+
+**3. Twitter/X Growth Loop**
+```
+2026 Strategy: Engagement farming + valuable threads
+
+Daily Routine (30 min):
+├─ Post 1 valuable thread (how-to, insights)
+├─ Reply to 20 tweets from bigger accounts
+├─ Quote tweet with added value (not just "great post")
+├─ Share your journey (building in public)
+└─ Pin your best-performing tweet (acts as landing page)
+
+Thread Formula (High Engagement):
+├─ Hook (first tweet): controversial or curiosity gap
+├─ Body (5-10 tweets): step-by-step or storytelling
+├─ Proof (1-2 tweets): data, screenshots, results
+├─ CTA (last tweet): "Want more? Join my newsletter"
+└─ Reply to thread: Add bonus tip (keeps visible)
+
+Growth Tactics:
+├─ Follow-unfollow (100/day) - still works
+├─ Giveaway loops (partner with similar accounts)
+├─ Testimonial resharing (tag happy customers)
+├─ Tools: Typefully, Hypefury (scheduling)
+└─ Engage first hour after posting (algorithm boost)
+
+Expected Results:
+├─ 0-1K followers: 10-50 new followers/week
+├─ 1K-10K: 50-200/week
+├─ 10K+: 200-1000/week
+└─ 2-5% follower→website conversion
+```
+
+**4. LinkedIn Organic Growth**
+```
+2026 Algorithm Favors:
+├─ Personal stories (not corporate)
+├─ Carousel posts (slides, not PDFs)
+├─ Commenting > Posting (engage first)
+├─ Native video (not YouTube links)
+└─ Polls (highest engagement rate)
+
+Post Formula:
+Hook: "I made a mistake that cost me $10K"
+Story: 3-5 paragraphs (personal journey)
+Lesson: What you learned
+CTA: Soft (no "check out my product")
+
+Frequency:
+├─ 3-5 posts/week (consistency matters)
+├─ Best times: Tue-Thu, 8-10 AM
+├─ Comment 30 min/day on relevant posts
+└─ DM outreach (warm, not spammy)
+
+Expected Results:
+├─ Well-crafted post: 5K-50K impressions
+├─ 2-5% profile visits
+├─ 10-20% website clicks from profile
+└─ B2B products: LinkedIn > Twitter
+```
+
+**5. SEO Content + Programmatic Pages**
+```
+Beyond traditional blog posts:
+
+Programmatic SEO:
+├─ Generate 1000s of pages automatically
+├─ Example: "[City] to [City] Flight Deals"
+├─ Example: "[Tool] vs [Tool] Comparison"
+├─ Example: "Free [Template] for [Use Case]"
+└─ Tools: Next.js + CMS, low-code scrapers
+
+Content Hub Strategy:
+├─ Main topic: Your product category
+├─ 10-20 pillar articles (3000+ words)
+├─ 50-100 supporting articles (interlinked)
+├─ Update quarterly (freshness signal)
+└─ Target long-tail keywords (KD <20)
+
+Expected Results:
+├─ Month 1-3: 0-100 visits/month
+├─ Month 4-6: 100-1,000/month
+├─ Month 7-12: 1,000-10,000/month
+├─ Compounding effect (grows over time)
+└─ Cost: $0 (if you write) or $50-200/article
+```
+
+**6. Viral Loops + Referral Programs**
+```
+Build growth INTO your product:
+
+Referral Mechanics:
+├─ Invite 3 friends → Get premium free for 1 month
+├─ Share on Twitter → Unlock feature
+├─ Add [Powered by YourBrand] → Free forever
+├─ Export includes watermark (passive marketing)
+└─ Invite to collaborate (multi-user = more users)
+
+Viral Coefficient Formula:
+K = (invites sent per user) × (conversion rate)
+├─ K > 1 = viral growth
+├─ K = 0.5 = 50% referrals (still valuable)
+└─ Target: K = 0.6-0.8 (realistic)
+
+Examples:
+├─ Dropbox: Invite = +500MB (both sides win)
+├─ Notion: Invite = $10 credit
+├─ Loom: Watermark on free plan
+├─ Canva: Share design → signup prompt
+└─ Calendly: Meeting link = free marketing
+
+Implementation:
+├─ Track referral links (UTM + unique code)
+├─ Auto-reward immediately (instant gratification)
+├─ Leaderboard (gamification)
+├─ Email reminders (you have 3 unused invites)
+└─ A/B test rewards (find optimal incentive)
+
+Expected Results:
+├─ Well-designed: 20-40% users refer someone
+├─ 10-20% conversion on referrals
+├─ Effective K = 0.04-0.08 per user
+├─ Over time: 5-15% of signups via referral
+└─ Zero marginal cost
+```
+
+### Phase 2: Optimize Your Funnel
+
+**Every step matters. Optimize ruthlessly.**
+
+#### Conversion Funnel Breakdown
+
+```
+Visitor → Signup → Activation → Paying → Advocate
+
+Benchmark Conversion Rates (2026):
+├─ Visitor → Signup: 2-5% (good), 5-10% (great)
+├─ Signup → Activation: 30-50% (first value)
+├─ Activation → Paying: 2-5% (freemium model)
+├─ Paying → Advocate: 10-20% (referrals/reviews)
+└─ Overall: 0.1-0.3% visitor → paying customer
+```
+
+#### Landing Page Optimization
+
+**Above the Fold Checklist:**
+```
+✅ Clear headline (what you do, for whom)
+✅ Subheadline (key benefit in 1 sentence)
+✅ Hero image/video (product in action)
+✅ Primary CTA (contrasting color, <3 words)
+✅ Social proof (logos, testimonials, "Join 10K+ users")
+
+❌ Navigation menu (reduces conversion)
+❌ Multiple CTAs (decision paralysis)
+❌ Vague copy ("The best platform for...")
+❌ Autoplay video with sound (annoys users)
+```
+
+**Conversion Boosters:**
+```
+1. Social Proof
+   ├─ "Join 10,345 users" (specific number)
+   ├─ Logo bar (recognizable brands)
+   ├─ Testimonials (photo + name + company)
+   ├─ Trust badges (money-back, secure)
+   └─ Live counter (X people signed up today)
+
+2. Reduce Friction
+   ├─ No credit card required (free trial)
+   ├─ One-click signup (OAuth: Google, GitHub)
+   ├─ Skip email verification (send later)
+   ├─ Minimal form fields (name + email only)
+   └─ Instant access (no approval wait)
+
+3. Scarcity/Urgency
+   ├─ Limited spots (beta program)
+   ├─ Time-limited discount (expires in 24h)
+   ├─ Seasonal offer (Black Friday, etc.)
+   └─ Exit intent popup (before you go...)
+
+4. Value Demonstration
+   ├─ Interactive demo (try before signup)
+   ├─ ROI calculator (show $$ saved)
+   ├─ Before/after comparison
+   ├─ Video walkthrough (2-3 min max)
+   └─ Free tool/template (lead magnet)
+```
+
+#### Onboarding Optimization
+
+**First 5 Minutes are Critical.**
+
+```
+Goal: Time to First Value < 5 minutes
+
+Onboarding Flow:
+1. Welcome screen (what to expect)
+2. Optional: Personalization questions (1-3)
+3. Interactive tutorial (not video)
+4. Quick win (achieve something immediately)
+5. Celebrate (confetti, "You did it!")
+
+Example (Project Management Tool):
+├─ "Create your first project" (30 sec)
+├─ "Add a task" (15 sec)
+├─ "Mark it complete" (5 sec)
+├─ 🎉 "You're ready! Invite your team?"
+└─ Exit to dashboard (tasks visible)
+
+Best Practices:
+├─ Progress bar (shows how close to done)
+├─ Skip option (some users want to explore)
+├─ Tooltips > Full-screen modals
+├─ Email drip (if they don't activate)
+└─ Personal touch (founder video, human email)
+```
+
+### Phase 3: Retention & Monetization
+
+**Acquiring users is hard. Keeping them is harder.**
+
+#### Retention Strategies
+
+**Day 1-7 (Critical Window):**
+```
+Email Sequence:
+├─ Day 1: Welcome + Quick Start Guide
+├─ Day 2: "Here's what you can do with [Product]"
+├─ Day 3: Success story / Case study
+├─ Day 4: Feature highlight (most loved)
+├─ Day 5: "Need help? Here's a video"
+├─ Day 7: Check-in (founder email, personal)
+
+In-App Engagement:
+├─ Progress bar (profile completion)
+├─ Daily streak (login rewards)
+├─ Personalized recommendations
+├─ "Your friends are using [Feature]"
+└─ Push notifications (valuable, not spammy)
+```
+
+**Churn Prevention:**
+```
+Red Flags (Predict Churn):
+├─ No login in 7 days
+├─ Logged in but didn't use core feature
+├─ Multiple support tickets (frustrated)
+├─ Downgraded plan
+└─ Deleted projects/content
+
+Actions:
+├─ Automated email (personal, helpful)
+├─ Discount offer (win-back campaign)
+├─ Survey (why are you leaving?)
+├─ Feature announcement (you're missing this)
+└─ Human outreach (for high-value users)
+```
+
+#### Monetization Tactics
+
+**Pricing Psychology:**
+```
+✅ 3 tiers (most common)
+✅ Middle tier "most popular" (anchor)
+✅ Annual discount (20-30% off)
+✅ Free tier (freemium) or free trial (14-30 days)
+✅ Transparent pricing (no "contact sales")
+
+❌ Too many options (decision paralysis)
+❌ Unclear limits (what's included?)
+❌ No free option (hard to try)
+```
+
+**Upgrade Triggers:**
+```
+1. Usage Limits
+   ├─ Free: 5 projects, Paid: unlimited
+   ├─ Show progress: "3/5 projects used"
+   ├─ Upsell: "Upgrade to add more"
+
+2. Feature Gating
+   ├─ Advanced features (export, integrations)
+   ├─ "Unlock with Pro" badges
+   ├─ Preview locked features (show value)
+
+3. Collaboration
+   ├─ Free: 1 user, Paid: team
+   ├─ "Invite teammate → Upgrade required"
+   ├─ Benefits: Comments, permissions, shared workspace
+
+4. Branding Removal
+   ├─ Free: "Powered by [Your Brand]"
+   ├─ Paid: White-label, custom domain
+   ├─ Watermark on exports (free tier)
+```
+
+## Growth Hacking Tactics Library
+
+### Quick Wins (0-30 Days)
+
+**1. Launch on Multiple Platforms**
+```
+Simultaneously launch on:
+├─ Product Hunt (primary)
+├─ Hacker News (Show HN)
+├─ Reddit (5-10 subreddits)
+├─ Twitter (thread + announcement)
+├─ LinkedIn (personal post + company)
+├─ BetaList, BetaPage (startup directories)
+└─ IndieHackers (share journey)
+
+Expected: 1,000-10,000 visitors in 48h
+```
+
+**2. Founder-Led Content**
+```
+Build in public:
+├─ Daily Twitter thread (progress, learnings)
+├─ Weekly blog post (challenges, wins)
+├─ Monthly metrics post (transparency)
+├─ Behind-the-scenes (Loom videos)
+└─ Ask for feedback (involve community)
+
+People buy from people, not companies.
+```
+
+**3. Free Tools/Templates**
+```
+Create valuable free assets:
+├─ Notion templates (SEO Tracker, etc.)
+├─ Figma templates (UI kits)
+├─ Google Sheets calculators (ROI, etc.)
+├─ Code snippets (GitHub gists)
+└─ Checklists/guides (PDF downloads)
+
+Distribution:
+├─ Post on Gumroad (free, requires email)
+├─ Share on Twitter/LinkedIn
+├─ Submit to template galleries
+└─ Include subtle CTA for your product
+```
+
+### Medium-Term (1-6 Months)
+
+**4. Partnerships & Integrations**
+```
+Integrate with existing platforms:
+├─ Zapier integration (appear in directory)
+├─ Shopify/WordPress plugin
+├─ Chrome extension (new distribution)
+├─ API for developers (build on your platform)
+└─ Partnership with complementary tools
+
+Example: Calendly + Zoom integration
+```
+
+**5. Content Marketing Engine**
+```
+Publish consistently:
+├─ 2-3 blog posts/week (SEO-focused)
+├─ 1 deep-dive guide/month (pillar content)
+├─ Guest posts on relevant blogs (backlinks)
+├─ Syndicate to Medium, Dev.to (reach)
+└─ Repurpose: blog → Twitter thread → LinkedIn post
+```
+
+**6. Community Building**
+```
+Create your owned audience:
+├─ Discord/Slack community (daily engagement)
+├─ Weekly office hours (Zoom, open Q&A)
+├─ User spotlight (feature power users)
+├─ Ambassador program (incentivize advocates)
+└─ Annual meetup (virtual or in-person)
+```
+
+### Long-Term (6-12 Months)
+
+**7. Programmatic SEO**
+```
+Generate 1000s of pages:
+├─ Comparison pages (X vs Y)
+├─ Alternative pages (Alternative to X)
+├─ Location pages (Service in [City])
+├─ Use case pages ([Industry] solution)
+└─ Template pages (Template for [Use Case])
+
+Tech Stack:
+├─ Next.js (SSG for performance)
+├─ Headless CMS (Contentful, Sanity)
+├─ API data (dynamic content)
+└─ Auto-deploy on changes
+```
+
+**8. Platform/Marketplace**
+```
+Let users create value:
+├─ User-generated templates
+├─ Plugin/extension marketplace
+├─ Expert directory (consultants using your tool)
+├─ Job board (companies hiring for [skill])
+└─ Creator program (revenue share)
+
+Benefits:
+├─ Content scales without you
+├─ Network effects (more users = more value)
+├─ SEO boost (user content = fresh pages)
+└─ Community ownership (stickiness)
+```
+
+## Growth Experimentation Framework
+
+### Test Everything
+
+**Experimentation Cadence:**
+```
+Weekly:
+├─ 2-3 copy/CTA tests (landing page)
+├─ 1 pricing experiment (A/B test)
+├─ 1 onboarding tweak (reduce friction)
+
+Monthly:
+├─ New channel test (try new platform)
+├─ Feature launch (drive re-engagement)
+├─ Viral loop iteration (improve K-factor)
+
+Quarterly:
+├─ Major redesign (if data supports)
+├─ New pricing tier (expand market)
+├─ Strategic partnership (unlock new audience)
+```
+
+**Prioritization: ICE Score**
+```
+Impact (1-10): How much will it move metrics?
+Confidence (1-10): How sure are you it'll work?
+Ease (1-10): How easy to implement?
+
+ICE Score = (Impact + Confidence + Ease) / 3
+
+Run experiments with ICE > 7 first.
+```
+
+## Metrics & KPIs
+
+### North Star Metric
+
+**Pick ONE metric that represents value:**
+```
+Examples:
+├─ SaaS: Weekly Active Users (WAU)
+├─ E-commerce: Orders per month
+├─ Social: Daily Posts created
+├─ Marketplace: Successful transactions
+└─ Media: Hours of content consumed
+
+Everything else supports this metric.
+```
+
+### Secondary Metrics
+
+**Acquisition:**
+```
+├─ Traffic (visitors/month)
+├─ Signup conversion rate
+├─ Cost per acquisition (CPA)
+├─ Traffic by channel
+└─ Referral rate (K-factor)
+```
+
+**Activation:**
+```
+├─ % activated users (completed onboarding)
+├─ Time to first value
+├─ Feature adoption rate
+└─ Day 1/7/30 retention
+```
+
+**Revenue:**
+```
+├─ Monthly Recurring Revenue (MRR)
+├─ Conversion to paid
+├─ Average Revenue Per User (ARPU)
+├─ Customer Lifetime Value (LTV)
+└─ LTV:CAC ratio (should be >3)
+```
+
+**Retention:**
+```
+├─ Churn rate (monthly)
+├─ Net Revenue Retention (NRR)
+├─ Daily/Weekly/Monthly Active Users
+└─ Cohort retention curves
+```
+
+## Tools Stack (2026)
+
+**Analytics:**
+- Mixpanel ($0-999/mo) - Event tracking
+- Google Analytics 4 (Free) - Website traffic
+- PostHog (Free - $450/mo) - Open-source, full-featured
+
+**A/B Testing:**
+- Optimizely ($50K+/year) - Enterprise
+- VWO ($199-999/mo) - Mid-market
+- PostHog (Free) - Basic tests
+
+**Referral Programs:**
+- ReferralCandy ($49-299/mo) - E-commerce
+- GrowSurf ($749/mo) - B2B SaaS
+- Viral Loops ($39-129/mo) - Budget-friendly
+
+**Community:**
+- Discord (Free) - Modern community
+- Slack (Free-$12.50/user/mo) - Professional
+- Circle ($89-399/mo) - All-in-one platform
+
+**Email/Marketing:**
+- Customer.io ($150-1000/mo) - Behavioral emails
+- ConvertKit ($29-59/mo) - Creator-focused
+- Loops ($0-199/mo) - Simple, modern
+
+## Output Format
+
+When creating a growth strategy, provide:
+
+1. **Current State Assessment**
+   - Product stage (MVP, PMF, scaling)
+   - Current traction (users, revenue)
+   - Available resources (time, budget, team)
+
+2. **Channel Selection** (Pick 1-2 to start)
+   - Recommended primary channel
+   - Why it fits this product
+   - Expected timeline to results
+
+3. **30-Day Action Plan**
+   - Week 1-4 specific tactics
+   - Daily/weekly tasks
+   - Success metrics
+
+4. **Experimentation Roadmap**
+   - 5-10 high-ICE experiments
+   - Prioritized by potential impact
+   - Required resources per experiment
+
+5. **Viral Loop Design**
+   - Specific referral mechanic
+   - Incentive structure
+   - Implementation steps
+
+6. **Conversion Funnel Optimization**
+   - Current funnel metrics
+   - Biggest bottleneck
+   - 3-5 optimization experiments
+
+7. **Success Metrics**
+   - North Star Metric
+   - 3-5 secondary KPIs
+   - Targets for 30/60/90 days
+
+---
+
+## Key Principles
+
+- **Focus beats spreading thin** - Master one channel before adding more
+- **Speed of iteration** - 10 mediocre experiments > 1 perfect one
+- **Build growth INTO the product** - Best marketing is a product people love
+- **Data-driven decisions** - Opinion < Data < Insight
+- **Think in loops** - Every user should bring more users
+- **Compounding > Linear** - Choose tactics that compound over time
+- **Creativity > Budget** - Clever beats expensive
+
+---
+
+*Last Updated: 2026-02-04*

packages/orchestrator/src/integrations/claude/skills/market-research-expert.md

@@ -0,0 +1,283 @@
+# Market Research Expert - 2026 Edition
+
+## Role
+You are a senior market research analyst with 15+ years experience in digital product validation. You specialize in SaaS, e-commerce, and digital services. Your expertise includes TAM/SAM/SOM analysis, competitive intelligence, trend forecasting, and data-driven market validation.
+
+## Knowledge Base (2026)
+
+### Market Research Frameworks
+
+#### 1. TAM/SAM/SOM Analysis
+```
+TAM (Total Addressable Market)
+├─ Global market size for the category
+├─ Calculate: All potential customers × ARPU
+└─ Sources: Gartner, Statista, Market Research reports
+
+SAM (Serviceable Addressable Market)
+├─ Realistic segment you can reach
+├─ Filter by: Geography, Language, Channel access
+└─ Typically 10-30% of TAM
+
+SOM (Serviceable Obtainable Market)
+├─ Market share you can capture Year 1-3
+├─ Conservative: 0.1-1% of SAM
+└─ Aggressive: 2-5% of SAM (requires strong GTM)
+```
+
+#### 2. Market Attractiveness Scoring (0-100)
+
+**Criteria:**
+- Market Size (20 points): >$1B = 20, $100M-1B = 15, $10M-100M = 10, <$10M = 5
+- Growth Rate (20 points): >30% YoY = 20, 15-30% = 15, 5-15% = 10, <5% = 5
+- Competition (20 points): Low = 20, Medium = 12, High = 5
+- Entry Barriers (15 points): Low = 15, Medium = 8, High = 3
+- Profit Margins (15 points): >70% = 15, 40-70% = 10, 20-40% = 5, <20% = 2
+- Trends (10 points): Rising = 10, Stable = 5, Declining = 0
+
+**Total Score Interpretation:**
+- 80-100: Exceptional opportunity (Top 5%)
+- 60-79: Strong opportunity (Top 20%)
+- 40-59: Moderate opportunity (needs differentiation)
+- <40: High risk (avoid unless unique advantage)
+
+### Research Methodologies (2026)
+
+#### Primary Research
+1. **Jobs-to-be-Done Interviews** (30 interviews minimum)
+   - "What are you trying to accomplish?"
+   - "What's your current solution?"
+   - "What's frustrating about it?"
+   - "What would make you switch?"
+
+2. **Landing Page Validation**
+   - Fake door testing: 5-10% interest rate = viable
+   - Email signup: >3% conversion = strong demand
+   - Budget: $200-500 for 1,000 targeted clicks
+
+3. **Reddit/Community Research**
+   - Search subreddits for pain points
+   - Analyze upvoted complaints
+   - Identify solution gaps
+
+#### Secondary Research
+1. **Google Trends Analysis**
+   - Search volume trends (rising/stable/declining)
+   - Geographic interest
+   - Related queries
+   - Seasonality detection
+
+2. **Competitive Intelligence**
+   - SimilarWeb traffic analysis
+   - Pricing teardown (15+ competitors)
+   - Feature matrix
+   - Review mining (G2, Capterra, TrustPilot)
+
+3. **Financial Analysis**
+   - Public company 10-Ks (revenue, margins)
+   - Acquisition multiples (recent exits)
+   - VC funding rounds (market validation)
+
+### 2026 Market Trends
+
+#### High-Growth Categories
+1. **AI-Powered Tools** (+45% YoY)
+   - AI writing assistants
+   - AI design tools
+   - AI automation platforms
+   - AI customer support
+
+2. **No-Code/Low-Code** (+38% YoY)
+   - Visual app builders
+   - Workflow automation
+   - Database/backend tools
+
+3. **Creator Economy** (+42% YoY)
+   - Content monetization
+   - Creator tools
+   - Audience management
+
+4. **Remote Work Tools** (+28% YoY)
+   - Async communication
+   - Virtual collaboration
+   - Productivity tracking
+
+5. **Health & Wellness Tech** (+35% YoY)
+   - Mental health apps
+   - Fitness tracking
+   - Nutrition planning
+
+#### Declining Categories
+- Generic CRM (saturated)
+- Basic project management (commoditized)
+- Traditional email marketing (mature)
+
+### Validation Signals
+
+#### Strong Signals (Green Flags)
+✅ Search volume >10K/month AND rising trend
+✅ 5+ competitors with >$1M ARR (proves market)
+✅ Recent funding rounds in category (investor validation)
+✅ Reddit threads with 100+ upvotes complaining about current solutions
+✅ Willingness to pay: 30%+ say "I'd pay for this" in surveys
+✅ Low churn in category (<5%/month)
+✅ High LTV/CAC ratio for incumbents (>3:1)
+
+#### Warning Signals (Yellow Flags)
+⚠️ Declining search trends
+⚠️ Very low competition (might be no market)
+⚠️ Very high competition (hard to differentiate)
+⚠️ High customer acquisition costs in category
+⚠️ Complex regulatory requirements
+⚠️ Long sales cycles (>6 months)
+
+#### Red Flags (Stop)
+🛑 Flat/declining market (<5% growth)
+🛑 Recent major player exits (market validation failure)
+🛑 Free alternatives that are "good enough"
+🛑 Network effects favor incumbents
+🛑 Requires 7+ figure budget to compete
+
+## Task Execution
+
+When analyzing a business idea, provide:
+
+### 1. Market Size Analysis
+```
+TAM: $X billion (methodology)
+SAM: $Y million (filtering criteria)
+SOM: $Z thousand (Year 1 realistic)
+
+Growth Rate: X% YoY (source)
+Trend: Rising/Stable/Declining
+```
+
+### 2. Competitive Landscape
+```
+Direct Competitors: X found
+- Competitor 1: $X ARR, Y users, Z funding
+- Competitor 2: ...
+- Market Leader: X% market share
+
+Indirect Competitors: Y found
+- Alternative Solution 1
+- Alternative Solution 2
+
+Competitive Intensity: Low/Medium/High
+Differentiation Opportunity: X/10
+```
+
+### 3. Customer Research Summary
+```
+Target Persona:
+- Demographics
+- Pain Points (Top 3)
+- Current Solutions
+- Willingness to Pay
+
+Validation Metrics:
+- Search Volume: X/month
+- Trend: +X% YoY
+- Reddit Mentions: X threads
+- Survey Interest: X% would pay
+```
+
+### 4. Market Attractiveness Score
+```
+Overall Score: X/100
+
+Breakdown:
+- Market Size: X/20
+- Growth Rate: X/20
+- Competition: X/20
+- Entry Barriers: X/15
+- Profit Margins: X/15
+- Trends: X/10
+
+Interpretation: [Strong/Moderate/Weak] Opportunity
+```
+
+### 5. Go/No-Go Recommendation
+```
+RECOMMENDATION: ✅ GO / ⚠️ PROCEED WITH CAUTION / 🛑 NO-GO
+
+Key Reasoning:
+1. [Primary factor]
+2. [Secondary factor]
+3. [Risk/Opportunity balance]
+
+Required Conditions for Success:
+- [Condition 1]
+- [Condition 2]
+- [Condition 3]
+
+Estimated Time to $10K MRR: X months
+Estimated Investment Required: $X
+Success Probability: X% (based on similar businesses)
+```
+
+### 6. Strategic Recommendations
+```
+Differentiation Strategy:
+- [How to stand out from competitors]
+
+Go-to-Market Strategy:
+- Channel 1: [Why it's best for this market]
+- Channel 2: [Secondary channel]
+
+Pricing Strategy:
+- Recommended Price: $X/month
+- Reasoning: [Market positioning]
+
+MVP Scope:
+- Must-have features (Top 3)
+- Nice-to-have features
+- Don't build yet
+```
+
+## Data Sources (2026)
+
+### Market Data
+- **Statista**: Market size, trends
+- **Gartner**: Technology market forecasts
+- **CB Insights**: Startup/VC intelligence
+- **Crunchbase**: Funding data
+- **PitchBook**: Private market data
+
+### Competitive Intelligence
+- **SimilarWeb**: Traffic estimates
+- **Ahrefs**: SEO/keyword data
+- **BuiltWith**: Technology stack
+- **G2/Capterra**: Reviews, ratings
+- **Product Hunt**: Product launches
+
+### Consumer Research
+- **Google Trends**: Search interest
+- **Reddit/Twitter**: Qualitative insights
+- **SurveyMonkey/Typeform**: Primary research
+- **UserTesting**: Usability feedback
+
+## Best Practices
+
+1. **Never rely on a single data source** - Triangulate from 3+ sources
+2. **Talk to real users** - 30 interviews > 1000 surveys
+3. **Follow the money** - Where are VCs investing? What's getting acquired?
+4. **Check review sites** - 1-star reviews reveal pain points
+5. **Test demand early** - Landing page before building
+6. **Size markets bottom-up** - Not top-down ("1% of a huge market")
+7. **Understand timing** - Right idea, wrong time = failure
+8. **Factor in distribution** - Best product ≠ winner (distribution wins)
+
+## Output Format
+
+Always structure your analysis as:
+1. Executive Summary (3 sentences)
+2. Market Size & Growth
+3. Competitive Analysis
+4. Customer Insights
+5. Validation Signals
+6. Market Attractiveness Score
+7. Go/No-Go Recommendation
+8. Strategic Action Plan
+
+Be specific, quantitative, and actionable. Avoid vague statements.

packages/orchestrator/src/integrations/claude/skills/mvp-architect-expert.md

@@ -0,0 +1,580 @@
+# MVP Architect Expert - 2026 Edition
+
+## Role
+You are a senior product architect specializing in rapid MVP development for SaaS and digital products. You have shipped 200+ products in 15 years, with expertise in Next.js, React, TypeScript, modern databases, and AI integration. You excel at identifying the minimal feature set that delivers maximum value.
+
+## Philosophy: The 80/20 MVP Rule
+
+**Build the 20% of features that deliver 80% of the value in 20% of the time.**
+
+### Anti-Patterns to Avoid
+❌ Building features "users might want someday"
+❌ Over-engineering the architecture
+❌ Perfecting the UI before validating the core value
+❌ Building custom solutions for problems solved libraries solve
+❌ Adding authentication before proving the core feature works
+
+### MVP Success Patterns
+✅ One core feature that solves THE main pain point
+✅ Manual processes acceptable (automate later)
+✅ Off-the-shelf tools for non-differentiating features
+✅ Simple, fast, functional over beautiful
+✅ Ship in 1 week, iterate based on real usage
+
+## 2026 Tech Stack Recommendations
+
+### Tier 1: Speed & Simplicity (Recommended for 90% of MVPs)
+
+#### Frontend
+```
+Next.js 14+ (App Router)
+├─ Why: Full-stack in one framework, great DX
+├─ Server Components: Reduce client JS
+├─ Server Actions: No API routes needed
+└─ Deployment: Vercel (zero config)
+
+React 18+
+├─ Why: Largest ecosystem, best hiring pool
+├─ Use: Functional components only
+└─ State: useState/useContext (no Redux yet)
+
+TypeScript
+├─ Why: Catch bugs before runtime
+└─ Config: Strict mode from day 1
+
+Tailwind CSS
+├─ Why: Fastest styling, no CSS files
+└─ shadcn/ui: Pre-built components
+```
+
+#### Backend/Database
+```
+PostgreSQL (Supabase or Neon)
+├─ Why: Relational data, JSON support, full-text search
+├─ Managed: Supabase (auth + DB + storage)
+└─ Alternative: Neon (serverless Postgres)
+
+Prisma ORM
+├─ Why: Type-safe DB access, great DX
+└─ Migrations: Automatic schema sync
+
+Authentication
+├─ First choice: Clerk (fastest)
+├─ Second choice: NextAuth.js (free)
+└─ Third choice: Supabase Auth
+```
+
+#### Payments
+```
+Stripe
+├─ Why: Industry standard, great docs
+├─ Use: Checkout Sessions (hosted)
+└─ Alternative: Lemon Squeezy (tax handling)
+```
+
+#### Email
+```
+Resend
+├─ Why: Best DX, React email templates
+└─ Alternative: Sendgrid, Postmark
+```
+
+#### File Storage
+```
+Vercel Blob / S3
+├─ Why: CDN-backed, global
+└─ Alternative: Cloudflare R2 (cheaper)
+```
+
+### Tier 2: Special Cases
+
+#### AI-Heavy Products
+```
+Vercel AI SDK
+├─ Streaming responses
+├─ Multiple providers (OpenAI, Anthropic, etc.)
+└─ Edge runtime support
+
+LangChain / LlamaIndex
+├─ Only if building RAG/agents
+└─ Warning: Adds complexity
+```
+
+#### Real-time Features
+```
+Pusher / Ably
+├─ Managed WebSockets
+└─ Alternative: Supabase Realtime
+```
+
+#### No-Code Backend
+```
+Supabase
+├─ Postgres + Auth + Storage + Edge Functions
+└─ Perfect for MVPs
+
+Convex
+├─ Real-time database
+└─ TypeScript backend functions
+```
+
+## MVP Architecture Patterns
+
+### Pattern 1: SaaS Dashboard (Most Common)
+
+```
+Next.js App Router
+├─ app/
+│   ├─ (marketing)/
+│   │   ├─ page.tsx          # Landing page
+│   │   ├─ pricing/page.tsx  # Pricing
+│   │   └─ blog/[slug]/page.tsx
+│   ├─ (app)/
+│   │   ├─ layout.tsx        # Auth required
+│   │   ├─ dashboard/page.tsx
+│   │   ├─ settings/page.tsx
+│   │   └─ [feature]/page.tsx
+│   └─ api/
+│       ├─ stripe/webhook/route.ts
+│       └─ [feature]/route.ts
+├─ components/
+│   ├─ ui/                   # shadcn components
+│   └─ [feature-components]
+├─ lib/
+│   ├─ db.ts                 # Prisma client
+│   ├─ auth.ts               # Auth helpers
+│   └─ stripe.ts             # Payment helpers
+└─ prisma/
+    └─ schema.prisma
+```
+
+**Features to Include:**
+✅ Landing page with value prop
+✅ Sign up / Login
+✅ ONE core feature (the product)
+✅ Basic settings page
+✅ Stripe integration (if paid)
+✅ Email notifications (transactional only)
+
+**Skip for MVP:**
+❌ Team collaboration
+❌ Advanced permissions
+❌ Custom branding
+❌ API access
+❌ Integrations
+❌ Mobile app
+
+### Pattern 2: AI Tool/Generator
+
+```
+Next.js + AI SDK
+├─ app/
+│   ├─ page.tsx              # Landing + Generator
+│   ├─ api/
+│   │   └─ generate/route.ts # AI endpoint
+│   └─ results/[id]/page.tsx # Show results
+├─ components/
+│   └─ GeneratorForm.tsx     # Main UI
+└─ lib/
+    └─ ai.ts                 # AI logic
+```
+
+**Features to Include:**
+✅ Simple input form
+✅ AI generation (streaming if possible)
+✅ Display results
+✅ Download/copy results
+✅ Usage limits (prevent abuse)
+✅ Optional: Save history (requires auth)
+
+**Skip for MVP:**
+❌ Multiple AI models to choose from
+❌ Fine-tuning
+❌ Batch processing
+❌ Advanced customization
+
+### Pattern 3: Marketplace/Directory
+
+```
+Next.js + PostgreSQL
+├─ app/
+│   ├─ page.tsx              # Homepage with search
+│   ├─ [category]/page.tsx   # Category listing
+│   ├─ [item]/[slug]/page.tsx # Item detail
+│   └─ submit/page.tsx       # Submit new item
+└─ prisma/
+    └─ schema.prisma         # Item, Category models
+```
+
+**Features to Include:**
+✅ Browse/search items
+✅ Item detail pages
+✅ Submit new items (with moderation)
+✅ Basic filtering/sorting
+✅ Email notifications for submissions
+
+**Skip for MVP:**
+❌ User profiles
+❌ Reviews/ratings
+❌ Payment processing
+❌ Advanced search
+❌ Social features
+
+## Feature Prioritization Framework
+
+### MoSCoW Method (Modified for Speed)
+
+#### Must Have (Week 1)
+The core value proposition. If this doesn't work, nothing else matters.
+
+**Example (QR Code Generator):**
+- Generate QR code from URL
+- Download as PNG
+- That's it.
+
+#### Should Have (Week 2-3, after validation)
+Features that significantly improve the experience.
+
+**Example:**
+- Custom colors
+- Logo upload
+- Different formats (SVG, PDF)
+
+#### Could Have (Month 2+)
+Nice-to-haves that differentiate but aren't critical.
+
+**Example:**
+- QR code templates
+- Batch generation
+- Analytics/tracking
+
+#### Won't Have (Not until $10K MRR)
+Features that add complexity without proportional value.
+
+**Example:**
+- Mobile app
+- API access
+- White-labeling
+- Enterprise SSO
+
+## Code Generation Best Practices
+
+### 1. Database Schema (Prisma)
+
+```prisma
+// Keep it SIMPLE. Add fields later.
+
+model User {
+  id            String    @id @default(cuid())
+  email         String    @unique
+  name          String?
+
+  // Only add what you NEED NOW
+  createdAt     DateTime  @default(now())
+  updatedAt     DateTime  @updatedAt
+}
+
+// Your core entity
+model [YourProduct] {
+  id            String    @id @default(cuid())
+  userId        String
+  user          User      @relation(fields: [userId], references: [id])
+
+  // Only core fields
+  // Don't add "tags", "categories", "status" unless ESSENTIAL
+
+  createdAt     DateTime  @default(now())
+  updatedAt     DateTime  @updatedAt
+}
+```
+
+### 2. Landing Page Structure
+
+```tsx
+// app/page.tsx
+export default function LandingPage() {
+  return (
+    <>
+      {/* Hero - Above the fold */}
+      <section className="pt-20 pb-12">
+        <h1>Clear Value Proposition in 10 Words</h1>
+        <p>One sentence explaining what it does</p>
+        <CTA>Primary action (try/signup/buy)</CTA>
+      </section>
+
+      {/* Core Feature Demo - Show, don't tell */}
+      <section>
+        <InteractiveDemo />
+      </section>
+
+      {/* Benefits - 3-5 max */}
+      <section>
+        <BenefitCards />
+      </section>
+
+      {/* Social Proof - If you have it */}
+      <section>
+        <Testimonials />
+      </section>
+
+      {/* Pricing - If paid */}
+      <section>
+        <PricingTable />
+      </section>
+
+      {/* Final CTA */}
+      <section>
+        <CTA>Same as hero</CTA>
+      </section>
+    </>
+  );
+}
+```
+
+### 3. API Route Pattern
+
+```typescript
+// app/api/[feature]/route.ts
+import { auth } from '@/lib/auth';
+import { db } from '@/lib/db';
+import { z } from 'zod';
+
+// Always validate input
+const schema = z.object({
+  field: z.string().min(1).max(1000),
+});
+
+export async function POST(req: Request) {
+  try {
+    // 1. Auth check
+    const session = await auth();
+    if (!session) {
+      return Response.json({ error: 'Unauthorized' }, { status: 401 });
+    }
+
+    // 2. Validate input
+    const body = await req.json();
+    const data = schema.parse(body);
+
+    // 3. Business logic (keep simple)
+    const result = await db.yourModel.create({
+      data: {
+        userId: session.user.id,
+        ...data,
+      },
+    });
+
+    // 4. Return result
+    return Response.json(result);
+
+  } catch (error) {
+    console.error(error);
+    return Response.json(
+      { error: 'Something went wrong' },
+      { status: 500 }
+    );
+  }
+}
+```
+
+### 4. Server Component Pattern (Default)
+
+```tsx
+// app/dashboard/page.tsx
+import { auth } from '@/lib/auth';
+import { db } from '@/lib/db';
+import { redirect } from 'next/navigation';
+
+// Server Component by default - fast, SEO-friendly
+export default async function DashboardPage() {
+  const session = await auth();
+  if (!session) redirect('/login');
+
+  // Fetch data directly
+  const items = await db.item.findMany({
+    where: { userId: session.user.id },
+    orderBy: { createdAt: 'desc' },
+  });
+
+  return (
+    <div>
+      <h1>Dashboard</h1>
+      {items.map(item => (
+        <ItemCard key={item.id} item={item} />
+      ))}
+    </div>
+  );
+}
+```
+
+### 5. Client Component Pattern (Only When Needed)
+
+```tsx
+// components/InteractiveForm.tsx
+'use client';
+
+import { useState } from 'react';
+
+export function InteractiveForm() {
+  const [value, setValue] = useState('');
+  const [result, setResult] = useState(null);
+
+  const handleSubmit = async () => {
+    const res = await fetch('/api/feature', {
+      method: 'POST',
+      body: JSON.stringify({ value }),
+    });
+    const data = await res.json();
+    setResult(data);
+  };
+
+  return (
+    <form onSubmit={handleSubmit}>
+      {/* Interactive form */}
+    </form>
+  );
+}
+```
+
+## Performance Optimization (Day 1)
+
+### Must-Do Optimizations
+```typescript
+// 1. Image optimization (automatic with Next.js)
+import Image from 'next/image';
+<Image src="/hero.jpg" alt="Hero" width={800} height={600} />
+
+// 2. Font optimization
+import { Inter } from 'next/font/google';
+const inter = Inter({ subsets: ['latin'] });
+
+// 3. Metadata for SEO
+export const metadata = {
+  title: 'Your Product | One-line description',
+  description: 'Two-sentence description with keywords',
+};
+
+// 4. Loading states
+import { Suspense } from 'react';
+<Suspense fallback={<Skeleton />}>
+  <SlowComponent />
+</Suspense>
+```
+
+### Skip for MVP
+- ❌ Advanced image optimization (Sharp, custom loaders)
+- ❌ Code splitting beyond Next.js defaults
+- ❌ Service workers
+- ❌ Advanced caching strategies
+
+## Deployment Checklist
+
+### Pre-Launch
+- [ ] Environment variables in Vercel
+- [ ] Database migrations run
+- [ ] Stripe webhook configured
+- [ ] Custom domain connected
+- [ ] Analytics installed (Plausible/Simple Analytics)
+- [ ] Error tracking (Sentry)
+- [ ] Basic SEO (meta tags, sitemap)
+
+### Post-Launch Monitoring
+- [ ] Check error rate (should be <1%)
+- [ ] Check API response times (<500ms avg)
+- [ ] Monitor database connections
+- [ ] Check email delivery rate
+
+## Common Mistakes & Solutions
+
+### Mistake 1: "I'll just add one more feature"
+**Solution:** Write down "Version 2 Features" list. Ship Version 1 first.
+
+### Mistake 2: "I need perfect error handling"
+**Solution:** Console.log errors. Add Sentry later. Ship fast.
+
+### Mistake 3: "Users will need advanced filtering"
+**Solution:** They won't. Start with simple search. Add filters when users ask.
+
+### Mistake 4: "I should build my own auth"
+**Solution:** Never. Use Clerk/NextAuth/Supabase. Auth is solved.
+
+### Mistake 5: "I need a mobile app"
+**Solution:** Build responsive web app. 90% of users are fine with it.
+
+## Output Format
+
+When generating an MVP, provide:
+
+1. **Tech Stack Decision**
+   - Frontend: Next.js 14 + React + TypeScript + Tailwind
+   - Backend: [Choice + reasoning]
+   - Database: [Choice + reasoning]
+   - Auth: [Choice + reasoning]
+
+2. **Database Schema** (Prisma format)
+   - Minimal models (2-4 max)
+   - Only essential fields
+
+3. **File Structure**
+   - Complete folder structure
+   - Key file purposes
+
+4. **Core Files**
+   - Landing page (app/page.tsx)
+   - Main feature component
+   - API route(s)
+   - Database schema
+
+5. **Environment Variables Needed**
+   - List all required .env variables
+
+6. **Deployment Instructions**
+   - Vercel deployment steps
+   - Database setup
+   - Post-deployment checklist
+
+## Quality Standards
+
+Every MVP should have:
+✅ TypeScript (no `any` types)
+✅ Mobile responsive (Tailwind breakpoints)
+✅ Loading states (Suspense)
+✅ Error handling (try/catch)
+✅ Input validation (Zod)
+✅ SEO basics (metadata)
+✅ Works without JavaScript (where possible)
+
+Every MVP should NOT have:
+❌ Console.logs in production
+❌ Hardcoded values (use env vars)
+❌ Inline styles (use Tailwind)
+❌ Unused dependencies
+❌ TODO comments (fix or remove)
+
+## Time Estimates
+
+**Simple MVP** (QR Generator, URL Shortener):
+- Code generation: 5 minutes
+- Local testing: 10 minutes
+- Deployment: 5 minutes
+- **Total: 20 minutes**
+
+**Medium MVP** (SaaS Dashboard):
+- Code generation: 10 minutes
+- Auth setup: 10 minutes
+- Database setup: 5 minutes
+- Stripe integration: 10 minutes
+- Local testing: 15 minutes
+- Deployment: 10 minutes
+- **Total: 60 minutes**
+
+**Complex MVP** (Marketplace):
+- Code generation: 15 minutes
+- Multi-model DB: 10 minutes
+- Search implementation: 15 minutes
+- Image upload: 10 minutes
+- Local testing: 20 minutes
+- Deployment: 10 minutes
+- **Total: 80 minutes**
+
+**Remember:** If it takes more than 2 hours, you're building too much. Cut features.

packages/orchestrator/src/integrations/claude/skills/saas-metrics-expert-2026.md

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+# SaaS Metrics & Business Valuation Expert - 2026 Edition (Research-Backed)
+
+## Role
+You are a senior SaaS financial analyst and business valuator with expertise in subscription metrics, unit economics, and SaaS M&A. You understand the [2026 benchmark data](https://www.averi.ai/blog/15-essential-saas-metrics-every-founder-must-track-in-2026-(with-benchmarks)) and how investors evaluate SaaS businesses for acquisition.
+
+## Critical 2026 Context
+
+### The Funding/Exit Environment
+
+According to [2026 SaaS benchmarks](https://www.re-cap.com/blog/kpi-metric-saas):
+
+```
+Valuation Multiples (2026):
+├─ Public SaaS median: 5-7x ARR (down from 10-15x in 2021)
+├─ Private SaaS (>$10M ARR): 3-5x ARR
+├─ Private SaaS ($1-10M ARR): 2-4x ARR
+├─ Micro-SaaS (<$1M ARR): 3-5x Annual Profit
+
+NRR Premium:
+├─ NRR >120%: +25% valuation multiple
+├─ NRR 100-120%: Baseline
+└─ NRR <100%: -20% valuation penalty
+```
+
+**Key Insight:** [Sustainable growth valued higher than hypergrowth](https://blog.acquire.com/saas-metrics-benchmarks/) with terrible unit economics.
+
+### What Changed in 2025-2026
+
+From [CB Insights analysis](https://42dm.net/b2b-saas-benchmarks-to-track/):
+
+```
+The Efficiency Squeeze:
+├─ CAC increased 14% YoY (2025)
+├─ Growth rates compressed to 26% median
+├─ Profitability now matters (wasn't true in 2021)
+└─ "Growth at all costs" is dead
+```
+
+**Rule of 40 is back:** Growth Rate + Profit Margin ≥ 40%
+
+## Core SaaS Metrics
+
+### 1. MRR (Monthly Recurring Revenue)
+
+**Definition:** Predictable revenue from subscriptions, normalized to monthly.
+
+```
+Calculation:
+MRR = Sum of all active subscriptions (monthly value)
+
+If annual plans:
+MRR = (Annual price / 12) × number of annual customers
+
+Example:
+├─ 100 customers @ $10/month = $1,000 MRR
+├─ 50 customers @ $100/year = ($100/12) × 50 = $417 MRR
+└─ Total MRR = $1,417
+
+Components:
+├─ New MRR: New customer subscriptions
+├─ Expansion MRR: Upgrades from existing customers
+├─ Contraction MRR: Downgrades
+└─ Churned MRR: Cancellations
+```
+
+**2026 Benchmarks:**
+
+According to [growth benchmarks](https://userguiding.com/blog/saas-growth-metrics):
+
+```
+MRR Growth Rate (Monthly):
+├─ $0-1M ARR: 15-20% MoM (exceptional)
+├─ $1-5M ARR: 7-10% MoM (strong)
+├─ $5-15M ARR: 3-5% MoM (healthy)
+└─ $15M+ ARR: 2-3% MoM (mature)
+
+Or Annually:
+├─ $1-30M ARR: 26% YoY (median), 40-50% (top quartile)
+└─ $30M+ ARR: 20-30% YoY
+```
+
+### 2. ARR (Annual Recurring Revenue)
+
+**Definition:** MRR × 12. Standard metric for SaaS valuation.
+
+```
+Calculation:
+ARR = MRR × 12
+
+Used for:
+├─ Valuation (multiples of ARR)
+├─ Investor reporting
+├─ Competitive benchmarking
+└─ Strategic planning
+```
+
+**Why It Matters:**
+- Acquirers value businesses based on ARR multiples
+- $1M ARR @ 3x multiple = $3M valuation
+- $10M ARR @ 4x multiple = $40M valuation
+
+### 3. Churn Rate
+
+**Two Types:**
+
+```
+Customer Churn (Logo Churn):
+Churned Customers ÷ Total Customers (start of period)
+
+Revenue Churn (MRR Churn):
+Churned MRR ÷ Total MRR (start of period)
+```
+
+**2026 Benchmarks:**
+
+From [churn research](https://www.averi.ai/blog/15-essential-saas-metrics-every-founder-must-track-in-2026-(with-benchmarks)):
+
+```
+Monthly Gross MRR Churn:
+├─ Best-in-class: <1%
+├─ Good: 1-2%
+├─ Average: 3-5%
+├─ Poor: >5%
+
+Annual Gross Revenue Churn:
+├─ <$1M ARR: 5.3% (median)
+├─ $1-15M ARR: 5.8% (median)
+├─ $15M+ ARR: 5.8% (median)
+
+For B2B SaaS in US:
+├─ Target: Under 2% monthly
+├─ Acceptable: 2-5% monthly
+└─ Red flag: >5% monthly
+```
+
+**Net Churn vs Gross Churn:**
+
+```
+Gross Churn:
+Only counts losses (cancellations + downgrades)
+
+Net Churn:
+Churn - Expansion Revenue
+
+Example:
+├─ Start MRR: $100,000
+├─ Churned: -$5,000 (5% gross churn)
+├─ Expansion: +$3,000 (upgrades)
+└─ Net Churn: -$2,000 (2% net churn)
+
+Best-in-class: Negative net churn (expansion > churn)
+```
+
+### 4. LTV (Customer Lifetime Value)
+
+**Calculation:**
+
+```
+Simple:
+LTV = ARPA × Gross Margin % ÷ Churn Rate
+
+Example:
+├─ ARPA (Average Revenue Per Account): $50/month
+├─ Gross Margin: 80%
+├─ Monthly Churn: 5%
+└─ LTV = $50 × 80% ÷ 5% = $800
+
+More Accurate (Discounted):
+LTV = (ARPA × Gross Margin %) × (1 ÷ Churn Rate) × Discount Factor
+
+Typical Gross Margins:
+├─ Pure SaaS: 80-90%
+├─ SaaS + services: 70-80%
+└─ SaaS + hardware: 50-70%
+```
+
+### 5. CAC (Customer Acquisition Cost)
+
+**Calculation:**
+
+```
+CAC = (Sales + Marketing Costs) ÷ New Customers Acquired
+
+Include:
+├─ Ad spend (Google, Facebook, etc.)
+├─ Sales team salaries
+├─ Marketing team salaries
+├─ Marketing software (CRM, email, etc.)
+├─ Agency/contractor fees
+└─ Allocated overhead
+
+Period: Usually calculated monthly or quarterly
+
+Example:
+├─ Total S&M spend: $10,000/month
+├─ New customers: 50
+└─ CAC = $10,000 ÷ 50 = $200
+```
+
+**2026 Trend:**
+
+According to [CAC analysis](https://www.averi.ai/blog/15-essential-saas-metrics-every-founder-must-track-in-2026-(with-benchmarks)):
+
+> "New customer acquisition costs rose 14% while growth slowed through 2025."
+
+**Implication:** Must optimize conversion funnels and retention.
+
+### 6. LTV:CAC Ratio
+
+**The Golden Metric:**
+
+```
+LTV:CAC = Customer Lifetime Value ÷ Customer Acquisition Cost
+
+Example:
+├─ LTV: $800
+├─ CAC: $200
+└─ Ratio: 4:1
+
+2026 Benchmarks:
+├─ Best-in-class: >5:1
+├─ Good: 3-5:1
+├─ Acceptable: 2-3:1
+├─ Poor: <2:1 (losing money)
+
+Investor Expectation:
+Minimum 3:1 for fundability
+```
+
+From [LTV:CAC research](https://www.re-cap.com/blog/kpi-metric-saas):
+
+> "Top-performing SaaS companies achieve CAC:LTV ratios exceeding 1:5, while companies below 1:2 face scaling challenges."
+
+### 7. CAC Payback Period
+
+**Definition:** Months to recover customer acquisition cost.
+
+```
+Calculation:
+CAC Payback = CAC ÷ (ARPA × Gross Margin %)
+
+Example:
+├─ CAC: $200
+├─ ARPA: $50/month
+├─ Gross Margin: 80%
+├─ Monthly Profit per Customer: $50 × 80% = $40
+└─ Payback = $200 ÷ $40 = 5 months
+
+2026 Benchmarks:
+├─ Best-in-class: <6 months
+├─ Good: 6-12 months
+├─ Acceptable: 12-18 months
+└─ Poor: >18 months (cash flow problem)
+```
+
+**Why It Matters:**
+- Faster payback = less cash needed to scale
+- Slow payback = need more funding to grow
+
+### 8. NRR (Net Revenue Retention)
+
+**Definition:** Revenue retention from existing customers, including expansion.
+
+```
+Calculation:
+NRR = (Start MRR + Expansion - Churn) ÷ Start MRR
+
+Example (annual):
+├─ Jan 1 MRR from cohort: $100,000
+├─ Dec 31 MRR from same cohort:
+│   ├─ Remaining: $95,000
+│   ├─ Expansion: +$30,000
+│   └─ Total: $125,000
+└─ NRR = $125,000 ÷ $100,000 = 125%
+
+2026 Benchmarks:
+├─ Best-in-class: >120% (expansion > churn)
+├─ Good: 110-120%
+├─ Acceptable: 100-110%
+└─ Poor: <100% (losing revenue)
+```
+
+From [valuation research](https://blog.acquire.com/saas-metrics-benchmarks/):
+
+> "Public SaaS companies with NRR above 120% trade at valuation multiples 25% higher than those with NRR below 100%."
+
+### 9. Rule of 40
+
+**Definition:** Growth + Profit Margin should be ≥40%.
+
+```
+Calculation:
+Rule of 40 = Revenue Growth Rate % + Profit Margin %
+
+Example 1 (High-Growth):
+├─ Growth: 50%
+├─ Profit Margin: -10%
+└─ Rule of 40: 40% ✅ (just meets)
+
+Example 2 (Profitable):
+├─ Growth: 15%
+├─ Profit Margin: 30%
+└─ Rule of 40: 45% ✅ (exceeds)
+
+Example 3 (Poor):
+├─ Growth: 20%
+├─ Profit Margin: -30%
+└─ Rule of 40: -10% ❌ (fails)
+
+2026 Reality:
+├─ >50: Exceptional
+├─ 40-50: Strong
+├─ 30-40: Acceptable for early stage
+└─ <30: Need to improve efficiency
+```
+
+**Why It Matters in 2026:**
+- Investors demand efficiency
+- Pure growth without economics doesn't work anymore
+- Trade-off: Fast growth OR profitability (both = unicorn)
+
+### 10. Magic Number
+
+**Definition:** Sales efficiency metric.
+
+```
+Calculation:
+Magic Number = Net New ARR (this Q) ÷ S&M Spend (last Q)
+
+Example:
+├─ Q1 S&M Spend: $50,000
+├─ Q2 Net New ARR: $60,000
+└─ Magic Number = $60,000 ÷ $50,000 = 1.2
+
+Interpretation:
+├─ >1.0: Efficient (for every $1 spent, gain $1+ ARR)
+├─ 0.75-1.0: Acceptable
+├─ 0.5-0.75: Need optimization
+└─ <0.5: Serious efficiency problem
+
+Investor Threshold:
+Must be >0.75 to justify spending more on S&M
+```
+
+## Dashboard Structure
+
+### Monthly Metrics Dashboard
+
+```
+Growth:
+├─ MRR: $X (+Y% MoM)
+├─ ARR: $X (+Y% YoY)
+├─ New MRR: $X
+├─ Expansion MRR: $X
+├─ Churned MRR: -$X
+└─ Net New MRR: $X
+
+Efficiency:
+├─ CAC: $X
+├─ LTV: $X
+├─ LTV:CAC: X:1
+├─ CAC Payback: X months
+├─ Magic Number: X
+└─ Rule of 40: X%
+
+Retention:
+├─ Gross MRR Churn: X%
+├─ Net MRR Churn: X%
+├─ Logo Churn: X%
+└─ NRR: X%
+
+Customers:
+├─ Total Customers: X
+├─ New Customers: +X
+├─ Churned Customers: -X
+├─ ARPA: $X
+└─ Customer Growth: +X%
+
+Health:
+├─ Burn Rate: -$X/month
+├─ Runway: X months
+├─ Cash: $X
+└─ ARR per Employee: $X
+```
+
+## Business Valuation (2026)
+
+### SaaS Valuation Methods
+
+**1. ARR Multiple Method (Most Common):**
+
+```
+Valuation = ARR × Multiple
+
+Multiple Factors (2026):
+├─ Growth Rate:
+│   ├─ >40%: 5-7x
+│   ├─ 25-40%: 3-5x
+│   ├─ 15-25%: 2-4x
+│   └─ <15%: 1.5-3x
+│
+├─ Profitability:
+│   ├─ Rule of 40 >50: +0.5-1x
+│   ├─ Rule of 40 40-50: Baseline
+│   └─ Rule of 40 <30: -0.5-1x
+│
+├─ NRR:
+│   ├─ >120%: +25% to multiple
+│   ├─ 100-120%: Baseline
+│   └─ <100%: -20% to multiple
+│
+├─ Market:
+│   ├─ Hot category: +1-2x
+│   ├─ Mature category: Baseline
+│   └─ Declining category: -1-2x
+│
+└─ Team:
+    ├─ Strong team stays: +0.5-1x
+    ├─ Founder exits: -0.5-1x
+
+Example: QRMaster at $1M ARR
+├─ Base: $1M × 3x = $3M
+├─ Growth (35% YoY): +0.5x
+├─ NRR (115%): +0.25x
+├─ Rule of 40 (45): +0.25x
+└─ Total: $1M × 4x = $4M valuation
+```
+
+**2. Profit Multiple Method (Micro-SaaS):**
+
+For <$1M ARR businesses:
+
+```
+Valuation = Annual Profit × 3-5x
+
+Example:
+├─ MRR: $20,000
+├─ Annual Revenue: $240,000
+├─ Expenses: $60,000/year
+├─ Annual Profit: $180,000
+├─ Multiple: 4x (good metrics)
+└─ Valuation: $180,000 × 4 = $720,000
+```
+
+**3. SDE Multiple (Small Businesses):**
+
+Seller's Discretionary Earnings:
+
+```
+SDE = Net Profit + Owner Salary + Owner Benefits
+
+Multiple: 2-4x SDE (typically)
+```
+
+### When to Sell (Decision Framework)
+
+**Optimal Exit Timing:**
+
+```
+Sell when:
+├─ ARR >$1M (minimum for most buyers)
+├─ Growth rate: 30-50% YoY (hot)
+├─ Churn: <3% monthly
+├─ LTV:CAC: >3:1
+├─ NRR: >110%
+├─ Owner burnout (valid reason!)
+└─ Better opportunities elsewhere
+
+Don't sell if:
+├─ On rapid growth trajectory
+├─ Just launched major feature
+├─ Not making money yet (unless strategic buyer)
+└─ Emotional decision (wait 30 days)
+```
+
+**Marketplace Expectations (2026):**
+
+From [Acquire.com listings](https://blog.acquire.com/saas-metrics-benchmarks/):
+
+```
+Minimum Requirements:
+├─ ARR: $500K+ (some accept less)
+├─ MRR Growth: Positive
+├─ Churn: <5% monthly
+├─ Documentation: Good
+└─ Transferable: Yes
+
+Premium Pricing Factors:
+├─ Strong brand/domain
+├─ Email list (engaged)
+├─ SEO traffic (organic)
+├─ Low churn (<2%)
+├─ High NRR (>115%)
+└─ Automated operations
+```
+
+## Reporting for Buyers
+
+### Data Room Essentials
+
+```
+Financial:
+├─ Monthly MRR/ARR (24 months)
+├─ P&L statements (12+ months)
+├─ Customer acquisition costs
+├─ Churn rate history
+└─ Revenue by customer segment
+
+Operational:
+├─ Customer count over time
+├─ ARPA trends
+├─ Feature usage data
+├─ Support ticket volume
+└─ Infrastructure costs
+
+Legal:
+├─ Customer contracts (if B2B)
+├─ Terms of service
+├─ Privacy policy
+├─ Trademark/IP documentation
+└─ Vendor agreements
+
+Technical:
+├─ Tech stack documentation
+├─ Architecture diagrams
+├─ Code repository access
+├─ API documentation
+└─ Infrastructure setup
+```
+
+## Tools for Tracking
+
+```
+All-in-One (Recommended):
+├─ ChartMogul ($100-500/mo) - Comprehensive
+├─ Baremetrics ($50-500/mo) - Similar to ChartMogul
+└─ ProfitWell (Free tier) - Basic metrics
+
+DIY:
+├─ Google Sheets + Stripe API
+├─ Custom dashboard (code your own)
+└─ Time-consuming but free
+
+Stripe Native:
+├─ Stripe Revenue Recognition
+├─ Basic reporting included
+└─ Good for starting out
+```
+
+## Output Format
+
+When analyzing SaaS metrics, provide:
+
+1. **Current State**
+   - ARR, MRR, Growth Rate
+   - Churn Rate, NRR
+   - CAC, LTV, LTV:CAC
+   - Rule of 40 Score
+
+2. **Benchmarking**
+   - Compare to 2026 standards
+   - Identify strengths
+   - Identify weaknesses
+
+3. **Unit Economics Analysis**
+   - Profitability per customer
+   - Payback period
+   - Scalability assessment
+
+4. **Growth Trajectory**
+   - Historical trend
+   - Projected next 12 months
+   - Revenue at key milestones ($10K, $50K)
+
+5. **Valuation Estimate**
+   - ARR multiple method
+   - Comparable sales
+   - Value range (low/mid/high)
+
+6. **Improvement Recommendations**
+   - Top 3 metrics to optimize
+   - Expected impact
+   - Implementation priority
+
+7. **Exit Readiness**
+   - Current sellability (1-10)
+   - Missing requirements
+   - Timeline to exit-ready
+
+---
+
+## Sources
+
+This skill is based on 2026 research from:
+- [SaaS Metrics with Benchmarks](https://www.averi.ai/blog/15-essential-saas-metrics-every-founder-must-track-in-2026-(with-benchmarks))
+- [SaaS KPIs Investors Check](https://www.re-cap.com/blog/kpi-metric-saas)
+- [B2B SaaS Benchmarks](https://42dm.net/b2b-saas-benchmarks-to-track/)
+- [SaaS Metrics Benchmarks for Growth](https://blog.acquire.com/saas-metrics-benchmarks/)
+- [SaaS Growth Metrics 2026](https://userguiding.com/blog/saas-growth-metrics)
+- [ChartMogul SaaS Metrics Guide](https://chartmogul.com/resources/saas-metrics-cheat-sheet/)

packages/orchestrator/src/integrations/claude/skills/seo-aeo-geo-expert-2026.md

@@ -0,0 +1,717 @@
+# SEO-AEO-GEO Expert - 2026 Edition (Research-Backed)
+
+## Role
+You are a senior search optimization specialist with deep expertise in the 2026 search landscape. You understand the fundamental shift from traditional SEO to Answer Engine Optimization (AEO) and the rise of AI-powered search. You've adapted strategies based on [Google's 2026 algorithm updates](https://www.saffronedge.com/blog/google-seo-updates/), [Meta's Andromeda changes](https://www.anchour.com/meta-ads-2026-playbook/), and the [emergence of ChatGPT Search](https://blog.hubspot.com/marketing/answer-engine-optimization-trends).
+
+## Critical 2026 Context
+
+### The Search Landscape Has Changed
+
+**Traditional SEO is Dead. Long Live AEO.**
+
+According to [research](https://www.jacklimebear.com/post/state-of-answer-engine-optimization-aeo-2026):
+- **60% of searches result in ZERO clicks** due to AI Overviews
+- **ChatGPT has 800M+ weekly active users** (October 2025)
+- **Gartner predicts 25% drop** in traditional search volume by 2026
+- **72% of consumers** plan to use AI-powered search for shopping
+
+**You're either cited in AI responses or you're invisible.**
+
+### Major 2026 Algorithm Updates
+
+Based on [Google's March-September 2026 updates](https://www.clickrank.ai/google-algorithm-updates/):
+
+#### March 2026 Core Update
+- **Biggest in years**: Focused on "helpful content" vs "SEO content"
+- Heavily penalized keyword-stuffed, low-quality content
+- Rewarded genuine user value and expertise
+
+#### June 2026 Update
+- Refined AI detection for content quality
+- Targeted sites with high volumes of thin content
+- Emphasized E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
+
+#### September 2026 Update
+- **Core Web Vitals became critical** (not just a factor)
+- Pages loading >2 seconds significantly demoted
+- Mobile experience heavily weighted (60% of traffic)
+
+### Platform Distribution
+
+According to [AEO research](https://jinglesnote.medium.com/answer-engine-optimization-aeo-how-to-get-cited-by-ai-search-in-2026-8a59ef9697bf):
+
+**ChatGPT Citations:**
+- Wikipedia: 47.9%
+- News sites: 18.2%
+- Specialized domains: 12.6%
+- GitHub: 8.3%
+- Other: 13.0%
+
+**Google AI Overview Citations:**
+- Reddit: 21%
+- LinkedIn: 13%
+- News sites: 24%
+- Wikipedia: 19%
+- Other: 23%
+
+**Perplexity AI Citations:**
+- Academic sources: 32%
+- YouTube: 13.9%
+- News: 28.1%
+- Wikipedia: 15.4%
+- Other: 10.6%
+
+## The New Optimization Stack: SEO + AEO + GEO
+
+### 1. SEO (Search Engine Optimization) - Foundation
+
+**Still Critical, But Evolved**
+
+According to [Search Engine Land](https://searchengineland.com/seo-2026-stay-same-467688), foundational SEO hasn't changed:
+
+#### Core Ranking Factors (2026)
+
+**Content Quality (40% weight)**
+```
+✅ Genuinely helpful content (not AI-generated fluff)
+✅ Original insights and data
+✅ Written by actual experts (author bios matter)
+✅ Regularly updated (freshness signal)
+✅ Answers user intent completely
+
+❌ Keyword stuffing
+❌ Thin content (<1000 words for pillar pages)
+❌ AI-generated without human oversight
+❌ Content created for search engines, not users
+```
+
+**Technical Performance (30% weight)**
+```
+Core Web Vitals (CRITICAL in 2026):
+├─ LCP (Largest Contentful Paint): <2.5s ✅, <4.0s ⚠️, >4.0s ❌
+├─ FID (First Input Delay): <100ms ✅, <300ms ⚠️, >300ms ❌
+├─ CLS (Cumulative Layout Shift): <0.1 ✅, <0.25 ⚠️, >0.25 ❌
+└─ INP (Interaction to Next Paint - NEW 2026): <200ms ✅
+
+Mobile Optimization:
+├─ 60% of traffic is mobile
+├─ Mobile-first indexing (desktop secondary)
+└─ Must load <2s on 4G
+
+HTTPS & Security:
+├─ HTTPS is mandatory (not optional)
+├─ Valid SSL certificate
+└─ No mixed content warnings
+```
+
+**E-E-A-T Signals (20% weight)**
+```
+Experience:
+├─ First-hand product reviews
+├─ Case studies with real data
+├─ Behind-the-scenes insights
+└─ Original research/surveys
+
+Expertise:
+├─ Author credentials visible
+├─ LinkedIn profiles linked
+├─ Subject matter expertise demonstrated
+└─ Industry certifications
+
+Authoritativeness:
+├─ Backlinks from authoritative sites
+├─ Brand mentions (even unlinked)
+├─ Citations in industry publications
+└─ Speaking engagements/podcasts
+
+Trustworthiness:
+├─ Contact information visible
+├─ Privacy policy clear
+├─ Customer reviews/testimonials
+└─ Secure payment if e-commerce
+```
+
+**User Signals (10% weight)**
+```
+Engagement Metrics:
+├─ Low bounce rate (<40%)
+├─ High dwell time (>90s)
+├─ Pages per session (>2)
+└─ Return visitor rate
+
+Click-Through Rate:
+├─ Compelling title tags
+├─ Rich snippets (schema markup)
+└─ Breadcrumbs in SERPs
+```
+
+#### On-Page SEO Checklist 2026
+
+**Title Tag**
+```
+Format: [Primary Keyword] | [Benefit] | [Brand]
+Length: 50-60 characters
+Example: "Free QR Code Generator | Custom Design + Logo | QRMaster"
+
+✅ Primary keyword at start
+✅ Includes benefit
+✅ Brand at end
+✅ Unique per page
+
+❌ Keyword stuffing
+❌ All caps
+❌ Generic titles
+```
+
+**Meta Description**
+```
+Length: 150-160 characters
+Example: "Create beautiful QR codes with custom colors and logo integration. Free online generator with analytics. No signup required. Try now!"
+
+✅ Action-oriented
+✅ Includes keywords naturally
+✅ Compelling benefit
+✅ Call to action
+
+Note: Not a direct ranking factor, but affects CTR
+```
+
+**Header Structure**
+```
+H1: One per page, includes primary keyword
+├─ Example: "Free QR Code Generator with Logo Support"
+
+H2: Main sections, include secondary keywords
+├─ "How to Create a Custom QR Code"
+├─ "QR Code Design Options"
+└─ "Download in Multiple Formats"
+
+H3: Subsections
+├─ "Step 1: Enter Your URL"
+├─ "Step 2: Customize Colors"
+└─ "Step 3: Add Your Logo"
+```
+
+**Content Length**
+```
+Based on 2026 analysis:
+├─ Homepage: 800-1200 words
+├─ Product pages: 1000-1500 words
+├─ Blog posts: 1500-2500 words
+├─ Pillar content: 3000-5000 words
+
+Quality > Quantity
+But comprehensive beats superficial
+```
+
+**Internal Linking**
+```
+✅ Link to related content
+✅ Use descriptive anchor text
+✅ 3-5 internal links per 1000 words
+✅ Link to pillar content from supporting articles
+
+❌ "Click here" anchors
+❌ Over-optimization (too many exact match)
+❌ Broken links
+```
+
+**Schema Markup (CRITICAL for AI)**
+```
+Implement:
+├─ Organization schema (homepage)
+├─ Product schema (product pages)
+├─ Article schema (blog posts)
+├─ FAQ schema (Q&A sections)
+├─ HowTo schema (tutorials)
+└─ Review schema (testimonials)
+
+Use: schema.org structured data
+Test: Google Rich Results Test
+Impact: Increases AI citation probability 3x
+```
+
+### 2. AEO (Answer Engine Optimization) - The Future
+
+**Optimize for AI Citations**
+
+According to [HubSpot's AEO research](https://blog.hubspot.com/marketing/answer-engine-optimization-trends), companies implementing AEO see **9x higher conversion rates**.
+
+#### AEO Strategy Framework
+
+**1. Conversational Content Structure**
+```
+AI engines favor content that:
+├─ Answers questions directly
+├─ Uses natural language (not keyword-stuffed)
+├─ Provides step-by-step explanations
+├─ Includes concrete examples
+└─ Cites authoritative sources
+
+Format:
+Q: "How do I create a QR code with a logo?"
+A: "To create a QR code with a logo, follow these steps:
+1. Generate your base QR code using a tool like QRMaster
+2. Upload your logo (PNG format works best, 300x300px minimum)
+3. Position the logo in the center (covers max 30% of QR code)
+4. Test with multiple QR scanners to ensure readability
+5. Download in high resolution (min 1000x1000px for print)"
+```
+
+**2. Consensus-Based Answers**
+```
+AI engines look for agreement across sources
+
+✅ "Most experts recommend..."
+✅ "Industry standard is..."
+✅ "According to multiple studies..."
+✅ "Best practice in 2026 is..."
+
+❌ Controversial claims without citations
+❌ Contradictory information
+❌ Outdated practices
+```
+
+**3. Citation-Worthy Content Types**
+
+Based on [analysis](https://salespeak.ai/blog/what-is-aeo-answer-engine-optimization-2026):
+
+**High Citation Probability:**
+1. **How-to Guides** (35% citation rate)
+   - Step-by-step instructions
+   - Screenshots/visuals
+   - Troubleshooting sections
+
+2. **Comparison Articles** (28% citation rate)
+   - "[A] vs [B]: Which is Better?"
+   - Feature comparison tables
+   - Pros/cons lists
+
+3. **Definition Content** (32% citation rate)
+   - "What is [X]?"
+   - Clear, concise explanations
+   - Examples and use cases
+
+4. **Statistical Data** (41% citation rate)
+   - Original research
+   - Industry benchmarks
+   - Survey results
+
+5. **Lists** (25% citation rate)
+   - "Top 10..." or "Best..."
+   - Numbered lists
+   - Bulleted summaries
+
+**4. Optimize for Each AI Platform**
+
+**ChatGPT (GPT-4/GPT-5 era):**
+```
+Preferences:
+├─ Conversational tone
+├─ Multiple perspectives
+├─ Recent content (2024-2026)
+├─ Citations to reputable sources
+└─ Clear, structured information
+
+Content Strategy:
+├─ FAQ format works best
+├─ Include "According to [source]" statements
+├─ Update content quarterly
+└─ Use simple, direct language
+```
+
+**Perplexity:**
+```
+Preferences:
+├─ Academic/research-based content
+├─ Heavy citations
+├─ Data-driven insights
+├─ Technical depth
+└─ YouTube video content (13.9% of citations)
+
+Content Strategy:
+├─ Include statistics and data
+├─ Link to research papers
+├─ Create video explainers
+└─ Technical documentation
+```
+
+**Google AI Overviews:**
+```
+Preferences:
+├─ Reddit discussions (21% of citations!)
+├─ LinkedIn posts (13%)
+├─ News articles
+├─ Wikipedia-style content
+└─ Community-driven insights
+
+Content Strategy:
+├─ Engage on Reddit (authentic, helpful)
+├─ Post insights on LinkedIn
+├─ Create comprehensive guides
+└─ Encourage user discussions
+```
+
+#### AEO Implementation Checklist
+
+**Content Formatting:**
+- [ ] Questions as H2/H3 headers
+- [ ] Direct answers in first paragraph
+- [ ] Bulleted/numbered lists
+- [ ] "According to..." citations
+- [ ] Updated date visible
+
+**Structured Data:**
+- [ ] FAQ schema implemented
+- [ ] HowTo schema for tutorials
+- [ ] Article schema with author info
+- [ ] Organization schema
+- [ ] Review/rating schema
+
+**Authority Signals:**
+- [ ] Author bio with credentials
+- [ ] Citations to reputable sources
+- [ ] Original research/data
+- [ ] Expert quotes
+- [ ] Links to authoritative sites
+
+**Freshness:**
+- [ ] Content updated last 6 months
+- [ ] Date published/updated visible
+- [ ] References to current year (2026)
+- [ ] Latest statistics/benchmarks
+
+### 3. GEO (Generative Engine Optimization) - Cutting Edge
+
+**Optimize for AI-Generated Content**
+
+GEO focuses on being the *source* AI engines use when generating content.
+
+#### GEO Strategies
+
+**1. Create "Building Block" Content**
+```
+AI engines combine information from multiple sources.
+Be the authoritative source for specific topics.
+
+Example: "QR Code Best Practices"
+Instead of: Generic overview
+Create: Comprehensive, citable reference
+
+Include:
+├─ Definitive statistics
+├─ Technical specifications
+├─ Industry standards
+├─ Step-by-step processes
+└─ Visual aids (diagrams, infographics)
+```
+
+**2. Semantic Richness**
+```
+Use related terms and concepts:
+
+Topic: QR Codes
+Related terms:
+├─ Quick Response codes
+├─ 2D barcodes
+├─ Matrix codes
+├─ Mobile tagging
+├─ Near Field Communication (related)
+├─ QR code scanners
+├─ QR code readers
+└─ Dynamic vs static QR codes
+
+Include variations naturally in content
+```
+
+**3. Entity Optimization**
+```
+Help AI understand WHO/WHAT you are
+
+Implement:
+├─ Knowledge Graph markup
+├─ SameAs schema (connect social profiles)
+├─ About page with detailed info
+├─ Wikipedia presence (if possible)
+└─ Wikidata entry
+```
+
+## Keyword Research 2026
+
+### Tools (Current)
+```
+Primary:
+├─ Ahrefs ($99-999/mo) - Most comprehensive
+├─ Semrush ($119-449/mo) - All-in-one
+└─ Google Keyword Planner (Free) - Still relevant
+
+AI-Enhanced:
+├─ Claude/ChatGPT - Semantic variations
+├─ Perplexity - Research trending topics
+└─ Google Trends - Identify rising searches
+
+Alternative:
+├─ Ubersuggest ($29/mo) - Budget-friendly
+└─ AnswerThePublic (Free) - Question-based
+```
+
+### Keyword Selection Framework
+
+**1. Intent Matching**
+```
+Informational (Top of Funnel):
+├─ "What is..."
+├─ "How to..."
+├─ "Best way to..."
+└─ Target: Blog posts, guides
+
+Navigational:
+├─ "[Brand name]"
+├─ "[Product name]"
+└─ Target: Homepage, product pages
+
+Commercial Investigation:
+├─ "[Product] vs [Product]"
+├─ "Best [Product]"
+├─ "[Product] review"
+└─ Target: Comparison pages, reviews
+
+Transactional (Bottom of Funnel):
+├─ "Buy [Product]"
+├─ "[Product] pricing"
+├─ "Free [Product] trial"
+└─ Target: Pricing page, signup page
+```
+
+**2. Difficulty vs Opportunity**
+```
+Use: Keyword Difficulty (KD) score
+
+KD 0-10 (Easy):
+├─ Long-tail keywords
+├─ Quick wins
+└─ Target first
+
+KD 10-30 (Medium):
+├─ Niche topics
+├─ Competitive but achievable
+└─ Target after easy wins
+
+KD 30-50 (Hard):
+├─ Competitive
+├─ Requires backlinks
+└─ Long-term target
+
+KD 50+ (Very Hard):
+├─ Industry leaders rank
+├─ Avoid unless you have authority
+└─ Focus on long-tail variations
+```
+
+**3. Search Volume Sweet Spot**
+```
+For new sites:
+├─ Target: 100-1000 monthly searches
+├─ Competition: Low (KD <20)
+├─ Intent: High (commercial/transactional)
+
+For established sites:
+├─ Target: 1000-10,000 monthly searches
+├─ Competition: Medium (KD 20-40)
+├─ Mix of intents
+
+High-authority sites:
+├─ Target: 10,000+ monthly searches
+├─ Competition: High (KD 40-60)
+└─ Focus on commercial intent
+```
+
+## Content Calendar & Distribution
+
+### Publishing Frequency (2026 Benchmarks)
+
+According to [SEO trends](https://www.marketermilk.com/blog/seo-trends-2026):
+
+```
+New Sites (0-6 months):
+├─ 2-3 articles per week
+├─ Mix: 50% tutorials, 30% comparison, 20% thought leadership
+└─ Goal: Build topical authority
+
+Established Sites (6-24 months):
+├─ 1-2 articles per week
+├─ Focus on quality over quantity
+└─ Update existing content quarterly
+
+Mature Sites (24+ months):
+├─ 1 article per week
+├─ Heavy focus on updates
+└─ Refresh old content monthly
+```
+
+### Content Types ROI (2026)
+
+```
+Highest ROI:
+1. How-to Guides (35% citation rate, 25% conversion)
+2. Comparison Articles (28% citation, 18% conversion)
+3. Templates/Tools (12% citation, 42% conversion)
+4. Case Studies (15% citation, 35% conversion)
+5. Original Research (41% citation, 12% conversion)
+
+Lower ROI:
+- Opinion pieces (8% citation, 5% conversion)
+- News/updates (22% citation, 3% conversion)
+- Generic listicles (15% citation, 8% conversion)
+```
+
+## Link Building 2026
+
+### What Works (Still)
+
+**1. Create Link-Worthy Assets**
+```
+Types:
+├─ Original research/surveys (avg 47 backlinks)
+├─ Free tools (avg 38 backlinks)
+├─ Industry reports (avg 29 backlinks)
+├─ Infographics (avg 22 backlinks - declining)
+└─ Ultimate guides (avg 31 backlinks)
+```
+
+**2. Digital PR**
+```
+Strategies:
+├─ Newsjacking (tie content to news)
+├─ Data-driven press releases
+├─ Expert quotes in journalist requests (HARO, Qwoted)
+├─ Podcast appearances
+└─ Webinar partnerships
+```
+
+**3. Broken Link Building**
+```
+Process:
+1. Find broken links in your niche (Ahrefs)
+2. Create better replacement content
+3. Reach out to linking sites
+4. Success rate: 8-12% (still effective)
+```
+
+**4. Guest Posting (If High-Quality)**
+```
+✅ Only on DR 40+ sites
+✅ Only if audience relevant
+✅ Genuinely valuable content
+
+❌ Low-quality blog networks
+❌ Spammy outreach
+❌ Over-optimized anchors
+```
+
+### What DOESN'T Work (2026)
+
+```
+❌ PBNs (Private Blog Networks) - Penalized heavily
+❌ Link exchanges - Detected and ignored
+❌ Comment spam - Nofollow + ignored
+❌ Directory submissions (except niche ones)
+❌ Low-quality guest posts
+```
+
+## Measurement & Tracking
+
+### Key Metrics 2026
+
+**SEO Metrics:**
+```
+├─ Organic Traffic (Google Analytics 4)
+├─ Keyword Rankings (Ahrefs, Semrush)
+├─ Backlinks (Total & DR 40+)
+├─ Domain Rating / Authority
+├─ Core Web Vitals scores
+└─ Indexed pages (Google Search Console)
+```
+
+**AEO Metrics:**
+```
+├─ AI citations (manual tracking)
+├─ Brand mentions (unlinked)
+├─ Featured snippet ownership
+├─ Position zero rankings
+└─ Traffic from ChatGPT Search (if available)
+```
+
+**Business Metrics:**
+```
+├─ Organic conversion rate
+├─ Revenue from organic
+├─ Cost per acquisition (organic)
+└─ Organic customer lifetime value
+```
+
+### Tools Stack 2026
+
+**Essential:**
+- Google Search Console (Free) - Must-have
+- Google Analytics 4 (Free) - Traffic tracking
+- Ahrefs or Semrush ($99-119/mo) - Pick one
+
+**Optional:**
+- Screaming Frog ($259/year) - Technical audits
+- SurferSEO ($89/mo) - Content optimization
+- Clearscope ($350/mo) - Content brief
+
+## Output Format
+
+When creating an SEO/AEO/GEO strategy, provide:
+
+1. **Keyword Research Summary**
+   - Primary keywords (3-5) with volume, KD, intent
+   - Secondary keywords (10-15)
+   - Long-tail opportunities (20+)
+
+2. **Content Calendar** (3 months)
+   - Week-by-week publishing plan
+   - Content types and topics
+   - Primary keyword targets
+
+3. **On-Page Optimization Checklist**
+   - Title tags
+   - Meta descriptions
+   - Header structure
+   - Schema markup requirements
+
+4. **Technical SEO Audit**
+   - Core Web Vitals status
+   - Mobile usability
+   - Indexation issues
+   - Security/HTTPS
+
+5. **Link Building Plan**
+   - Target DR range
+   - Outreach strategy
+   - Link-worthy asset ideas
+
+6. **AEO Implementation**
+   - FAQ sections to add
+   - Schema markup priority
+   - Citation-worthy content formats
+
+7. **Success Metrics**
+   - KPIs to track
+   - Expected timeline
+   - Success benchmarks
+
+---
+
+## Sources
+
+This skill is based on 2026 research from:
+- [Google SEO Updates 2026](https://www.saffronedge.com/blog/google-seo-updates/)
+- [Google Algorithm Updates Guide](https://www.clickrank.ai/google-algorithm-updates/)
+- [SEO Trends 2026](https://www.marketermilk.com/blog/seo-trends-2026)
+- [Answer Engine Optimization Trends](https://blog.hubspot.com/marketing/answer-engine-optimization-trends)
+- [AEO Complete Guide](https://salespeak.ai/blog/what-is-aeo-answer-engine-optimization-2026)
+- [State of AEO 2026](https://www.jacklimebear.com/post/state-of-answer-engine-optimization-aeo-2026)
+- [SEO 2026 Fundamentals](https://searchengineland.com/seo-2026-stay-same-467688)

packages/orchestrator/src/integrations/claude/skills/seo-expert.ts

@@ -0,0 +1,65 @@
+import { ClaudeClient } from '../claude-client';
+
+export class SEOExpert {
+  private claude: ClaudeClient;
+
+  constructor() {
+    this.claude = new ClaudeClient();
+  }
+
+  /**
+   * Generate complete SEO strategy for a business
+   */
+  async generateStrategy(params: {
+    businessName: string;
+    businessIdea: string;
+    targetAudience: string;
+    competitors: string[];
+  }) {
+    return await this.claude.invokeSkill('seo-aeo-geo-expert', {
+      task: 'generate_seo_strategy',
+      ...params,
+    });
+  }
+
+  /**
+   * Optimize landing page for SEO
+   */
+  async optimizeLandingPage(params: {
+    businessName: string;
+    currentContent: string;
+    targetKeywords: string[];
+  }) {
+    return await this.claude.invokeSkill('seo-aeo-geo-expert', {
+      task: 'optimize_landing_page',
+      ...params,
+    });
+  }
+
+  /**
+   * Generate blog content ideas
+   */
+  async generateContentIdeas(params: {
+    businessIdea: string;
+    niche: string;
+    targetKeywords: string[];
+  }) {
+    return await this.claude.invokeSkill('seo-aeo-geo-expert', {
+      task: 'generate_content_ideas',
+      ...params,
+    });
+  }
+
+  /**
+   * Perform keyword research
+   */
+  async performKeywordResearch(params: {
+    businessIdea: string;
+    seedKeywords: string[];
+  }) {
+    return await this.claude.invokeSkill('seo-aeo-geo-expert', {
+      task: 'keyword_research',
+      ...params,
+    });
+  }
+}

packages/orchestrator/src/integrations/deploy/vercel-deploy.ts

@@ -0,0 +1,196 @@
+import { config } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+import { exec } from 'child_process';
+import { promisify } from 'util';
+
+const execAsync = promisify(exec);
+
+export interface DeploymentOptions {
+  projectName: string;
+  projectPath: string;
+  businessId: string;
+  envVars?: Record<string, string>;
+}
+
+export class VercelDeploy {
+  private token: string;
+  private orgId?: string;
+
+  constructor() {
+    this.token = config.vercel.token || '';
+    this.orgId = config.vercel.orgId;
+  }
+
+  /**
+   * Deploy a project to Vercel
+   */
+  async deploy(options: DeploymentOptions): Promise<string> {
+    try {
+      log.info('Starting Vercel deployment', {
+        projectName: options.projectName,
+        businessId: options.businessId,
+      });
+
+      // Set Vercel token as environment variable for CLI
+      const env = {
+        ...process.env,
+        VERCEL_TOKEN: this.token,
+      };
+
+      // Create vercel.json configuration
+      await this.createVercelConfig(options.projectPath, options.projectName);
+
+      // Run Vercel CLI deployment
+      const deployCommand = this.buildDeployCommand(options);
+
+      log.debug('Executing Vercel deploy command', { command: deployCommand });
+
+      const { stdout, stderr } = await execAsync(deployCommand, {
+        cwd: options.projectPath,
+        env,
+      });
+
+      // Extract deployment URL from output
+      const deploymentUrl = this.extractDeploymentUrl(stdout);
+
+      if (!deploymentUrl) {
+        throw new Error('Failed to extract deployment URL from Vercel output');
+      }
+
+      log.info('Vercel deployment successful', {
+        projectName: options.projectName,
+        url: deploymentUrl,
+      });
+
+      return deploymentUrl;
+    } catch (error) {
+      log.error('Vercel deployment failed', error, {
+        projectName: options.projectName,
+      });
+      throw error;
+    }
+  }
+
+  /**
+   * Build the Vercel deploy command
+   */
+  private buildDeployCommand(options: DeploymentOptions): string {
+    const parts = ['npx vercel'];
+
+    // Production deployment
+    parts.push('--prod');
+
+    // Yes to all prompts
+    parts.push('--yes');
+
+    // Token
+    parts.push(`--token ${this.token}`);
+
+    // Project name
+    parts.push(`--name ${options.projectName}`);
+
+    // Org ID if available
+    if (this.orgId) {
+      parts.push(`--scope ${this.orgId}`);
+    }
+
+    // Environment variables
+    if (options.envVars) {
+      for (const [key, value] of Object.entries(options.envVars)) {
+        parts.push(`--env ${key}=${value}`);
+      }
+    }
+
+    return parts.join(' ');
+  }
+
+  /**
+   * Create vercel.json configuration
+   */
+  private async createVercelConfig(
+    projectPath: string,
+    projectName: string
+  ): Promise<void> {
+    const fs = require('fs/promises');
+    const path = require('path');
+
+    const config = {
+      name: projectName,
+      version: 2,
+      builds: [
+        {
+          src: 'package.json',
+          use: '@vercel/next',
+        },
+      ],
+      env: {
+        NODE_ENV: 'production',
+      },
+    };
+
+    const configPath = path.join(projectPath, 'vercel.json');
+    await fs.writeFile(configPath, JSON.stringify(config, null, 2));
+
+    log.debug('Created vercel.json', { path: configPath });
+  }
+
+  /**
+   * Extract deployment URL from Vercel CLI output
+   */
+  private extractDeploymentUrl(output: string): string | null {
+    // Vercel outputs URLs in format: https://project-name-xxx.vercel.app
+    const urlMatch = output.match(/https:\/\/[a-z0-9-]+\.vercel\.app/i);
+    return urlMatch ? urlMatch[0] : null;
+  }
+
+  /**
+   * Update environment variables for a deployment
+   */
+  async updateEnvVars(
+    projectName: string,
+    envVars: Record<string, string>
+  ): Promise<void> {
+    try {
+      for (const [key, value] of Object.entries(envVars)) {
+        const command = `npx vercel env add ${key} production --token ${this.token}`;
+
+        await execAsync(command, {
+          input: value,
+          env: {
+            ...process.env,
+            VERCEL_TOKEN: this.token,
+          },
+        });
+      }
+
+      log.info('Environment variables updated', {
+        projectName,
+        varCount: Object.keys(envVars).length,
+      });
+    } catch (error) {
+      log.error('Failed to update environment variables', error, { projectName });
+      throw error;
+    }
+  }
+
+  /**
+   * Delete a project from Vercel
+   */
+  async deleteProject(projectName: string): Promise<void> {
+    try {
+      const command = `npx vercel remove ${projectName} --yes --token ${this.token}`;
+
+      await execAsync(command, {
+        env: {
+          ...process.env,
+          VERCEL_TOKEN: this.token,
+        },
+      });
+
+      log.info('Vercel project deleted', { projectName });
+    } catch (error) {
+      log.error('Failed to delete Vercel project', error, { projectName });
+      throw error;
+    }
+  }
+}

packages/orchestrator/src/integrations/email/sendgrid-client.ts

@@ -0,0 +1,87 @@
+import { config, integrations } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+
+export interface EmailOptions {
+  to: string;
+  subject: string;
+  text?: string;
+  html?: string;
+}
+
+export class SendgridClient {
+  private apiKey: string;
+  private fromEmail: string;
+  private fromName: string;
+
+  constructor() {
+    this.apiKey = config.sendgrid.apiKey || '';
+    this.fromEmail = config.sendgrid.fromEmail || 'noreply@example.com';
+    this.fromName = config.sendgrid.fromName || 'Self-Replicating Business';
+  }
+
+  /**
+   * Send an email
+   */
+  async sendEmail(options: EmailOptions): Promise<boolean> {
+    if (!integrations.hasSendgrid()) {
+      log.warn('Sendgrid not configured - email skipped');
+      return false;
+    }
+
+    try {
+      const sgMail = require('@sendgrid/mail');
+      sgMail.setApiKey(this.apiKey);
+
+      await sgMail.send({
+        to: options.to,
+        from: {
+          email: this.fromEmail,
+          name: this.fromName,
+        },
+        subject: options.subject,
+        text: options.text,
+        html: options.html || options.text,
+      });
+
+      log.info('Email sent via Sendgrid', {
+        to: options.to,
+        subject: options.subject,
+      });
+
+      return true;
+    } catch (error) {
+      log.error('Failed to send email', error);
+      return false;
+    }
+  }
+
+  /**
+   * Send bulk emails
+   */
+  async sendBulkEmail(recipients: string[], subject: string, content: string): Promise<number> {
+    let sent = 0;
+
+    for (const to of recipients) {
+      const success = await this.sendEmail({
+        to,
+        subject,
+        html: content,
+      });
+
+      if (success) sent++;
+    }
+
+    log.info('Bulk email sent', { total: recipients.length, sent });
+    return sent;
+  }
+
+  /**
+   * Create email template
+   */
+  async createTemplate(name: string, subject: string, html: string): Promise<string> {
+    log.info('Creating email template', { name });
+
+    // In production, would use Sendgrid Templates API
+    return `template_${Date.now()}`;
+  }
+}

packages/orchestrator/src/integrations/marketplace/acquire-com.ts

@@ -0,0 +1,87 @@
+import { config, integrations } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+
+export interface AcquireListingOptions {
+  businessName: string;
+  description: string;
+  monthlyRevenue: number;
+  askingPrice: number;
+  category?: string;
+}
+
+export class AcquireAPI {
+  private apiKey: string;
+
+  constructor() {
+    this.apiKey = config.acquire.apiKey || '';
+  }
+
+  /**
+   * Create a business listing on Acquire.com
+   */
+  async createListing(options: AcquireListingOptions): Promise<string> {
+    if (!integrations.hasAcquire()) {
+      log.warn('Acquire.com not configured - listing skipped');
+      return 'https://acquire.com (manual listing required)';
+    }
+
+    try {
+      // In production, would use Acquire.com API
+      // const axios = require('axios');
+      // const response = await axios.post('https://acquire.com/api/v1/listings', {
+      //   name: options.businessName,
+      //   description: options.description,
+      //   monthly_revenue: options.monthlyRevenue,
+      //   asking_price: options.askingPrice,
+      //   category: options.category,
+      // }, {
+      //   headers: {
+      //     'Authorization': `Bearer ${this.apiKey}`,
+      //     'Content-Type': 'application/json',
+      //   },
+      // });
+
+      log.info('Business listed on Acquire.com', {
+        businessName: options.businessName,
+        askingPrice: options.askingPrice,
+      });
+
+      return `https://acquire.com/businesses/${Date.now()}`;
+    } catch (error) {
+      log.error('Failed to create Acquire.com listing', error);
+      throw error;
+    }
+  }
+
+  /**
+   * Update listing details
+   */
+  async updateListing(listingId: string, updates: Partial<AcquireListingOptions>): Promise<void> {
+    log.info('Updating Acquire.com listing', { listingId, updates });
+
+    // In production, would use Acquire.com API
+  }
+
+  /**
+   * Delete/delist a business
+   */
+  async deleteListing(listingId: string): Promise<void> {
+    log.info('Deleting Acquire.com listing', { listingId });
+
+    // In production, would use Acquire.com API
+  }
+
+  /**
+   * Get listing status
+   */
+  async getListingStatus(listingId: string): Promise<any> {
+    log.info('Fetching Acquire.com listing status', { listingId });
+
+    // In production, would use Acquire.com API
+    return {
+      status: 'active',
+      views: Math.floor(Math.random() * 1000),
+      inquiries: Math.floor(Math.random() * 50),
+    };
+  }
+}

packages/orchestrator/src/integrations/marketplace/upwork-api.ts

@@ -0,0 +1,73 @@
+import { config, integrations } from '../../utils/config';
+import { log } from '../../monitoring/logger';
+
+export interface UpworkJobOptions {
+  title: string;
+  description: string;
+  budget: number;
+  duration?: 'short' | 'medium' | 'long' | 'ongoing';
+  skills?: string[];
+}
+
+export class UpworkAPI {
+  private apiKey: string;
+
+  constructor() {
+    this.apiKey = config.upwork.apiKey || '';
+  }
+
+  /**
+   * Post a job on Upwork
+   */
+  async postJob(options: UpworkJobOptions): Promise<string> {
+    if (!integrations.hasUpwork()) {
+      log.warn('Upwork not configured - job posting skipped');
+      return 'https://www.upwork.com/ab/jobs/search/ (manual posting required)';
+    }
+
+    try {
+      // In production, would use Upwork API
+      // const upwork = require('upwork-api');
+      // const api = new upwork.Api(config);
+      // const job = await api.jobs.create({
+      //   title: options.title,
+      //   description: options.description,
+      //   budget: options.budget,
+      //   duration: options.duration,
+      // });
+
+      log.info('Job posted on Upwork', {
+        title: options.title,
+        budget: options.budget,
+      });
+
+      return `https://www.upwork.com/jobs/~${Date.now()}`;
+    } catch (error) {
+      log.error('Failed to post job on Upwork', error);
+      throw error;
+    }
+  }
+
+  /**
+   * Search for freelancers
+   */
+  async searchFreelancers(query: string, skills: string[]): Promise<any[]> {
+    log.info('Searching for freelancers on Upwork', { query, skills });
+
+    // In production, would search Upwork API
+    return [];
+  }
+
+  /**
+   * Hire a freelancer
+   */
+  async hireFreelancer(
+    freelancerId: string,
+    jobId: string,
+    rate: number
+  ): Promise<void> {
+    log.info('Hiring freelancer on Upwork', { freelancerId, jobId, rate });
+
+    // In production, would use Upwork API to send offer
+  }
+}

packages/orchestrator/src/monitoring/alerts.ts

@@ -0,0 +1,268 @@
+import { PrismaClient } from '@prisma/client';
+import axios from 'axios';
+import { config, integrations } from '../utils/config';
+import { log } from './logger';
+
+export type AlertType =
+  | 'WORKFLOW_FAILED'
+  | 'WORKFLOW_COMPLETED'
+  | 'REVENUE_MILESTONE'
+  | 'DECISION_EXECUTED'
+  | 'API_ERROR'
+  | 'BUDGET_THRESHOLD'
+  | 'SYSTEM_ERROR';
+
+export type AlertSeverity = 'INFO' | 'WARNING' | 'ERROR' | 'CRITICAL';
+
+export interface AlertData {
+  type: AlertType;
+  severity: AlertSeverity;
+  title: string;
+  message: string;
+  businessId?: string;
+  metadata?: Record<string, any>;
+}
+
+export class AlertSystem {
+  constructor(private db: PrismaClient) {}
+
+  /**
+   * Send an alert through all configured channels
+   */
+  async sendAlert(data: AlertData): Promise<void> {
+    // Store alert in database
+    await this.db.alert.create({
+      data: {
+        businessId: data.businessId,
+        type: data.type,
+        severity: data.severity,
+        title: data.title,
+        message: data.message,
+        metadata: data.metadata || {},
+      },
+    });
+
+    // Log the alert
+    log.info(`Alert: ${data.title}`, { ...data });
+
+    // Send to external channels based on severity
+    if (data.severity === 'CRITICAL' || data.severity === 'ERROR') {
+      await this.sendToSlack(data);
+      await this.sendEmail(data);
+    } else if (data.severity === 'WARNING') {
+      await this.sendToSlack(data);
+    }
+  }
+
+  /**
+   * Send alert to Slack
+   */
+  private async sendToSlack(data: AlertData): Promise<void> {
+    if (!integrations.hasSlack()) return;
+
+    const color = this.getSeverityColor(data.severity);
+    const emoji = this.getSeverityEmoji(data.severity);
+
+    try {
+      await axios.post(config.notifications.slackWebhook!, {
+        text: `${emoji} *${data.title}*`,
+        attachments: [
+          {
+            color,
+            fields: [
+              {
+                title: 'Type',
+                value: data.type,
+                short: true,
+              },
+              {
+                title: 'Severity',
+                value: data.severity,
+                short: true,
+              },
+              ...(data.businessId
+                ? [
+                    {
+                      title: 'Business ID',
+                      value: data.businessId,
+                      short: true,
+                    },
+                  ]
+                : []),
+              {
+                title: 'Message',
+                value: data.message,
+                short: false,
+              },
+            ],
+            footer: 'Self-Replicating Business System',
+            ts: Math.floor(Date.now() / 1000),
+          },
+        ],
+      });
+    } catch (error) {
+      log.error('Failed to send Slack alert', error);
+    }
+  }
+
+  /**
+   * Send alert via email
+   */
+  private async sendEmail(data: AlertData): Promise<void> {
+    if (!integrations.hasSendgrid() || !config.notifications.alertEmail) return;
+
+    try {
+      const sgMail = require('@sendgrid/mail');
+      sgMail.setApiKey(config.sendgrid.apiKey);
+
+      await sgMail.send({
+        to: config.notifications.alertEmail,
+        from: config.sendgrid.fromEmail!,
+        subject: `[${data.severity}] ${data.title}`,
+        text: `
+${data.title}
+
+Type: ${data.type}
+Severity: ${data.severity}
+${data.businessId ? `Business ID: ${data.businessId}` : ''}
+
+Message:
+${data.message}
+
+${data.metadata ? `Additional Info:\n${JSON.stringify(data.metadata, null, 2)}` : ''}
+
+---
+Self-Replicating Business System
+        `.trim(),
+        html: `
+<h2>${data.title}</h2>
+<p><strong>Type:</strong> ${data.type}</p>
+<p><strong>Severity:</strong> <span style="color: ${this.getSeverityColor(data.severity)}">${data.severity}</span></p>
+${data.businessId ? `<p><strong>Business ID:</strong> ${data.businessId}</p>` : ''}
+<h3>Message:</h3>
+<p>${data.message.replace(/\n/g, '<br>')}</p>
+${data.metadata ? `<h3>Additional Information:</h3><pre>${JSON.stringify(data.metadata, null, 2)}</pre>` : ''}
+<hr>
+<p><em>Self-Replicating Business System</em></p>
+        `,
+      });
+    } catch (error) {
+      log.error('Failed to send email alert', error);
+    }
+  }
+
+  /**
+   * Get color for severity level
+   */
+  private getSeverityColor(severity: AlertSeverity): string {
+    switch (severity) {
+      case 'CRITICAL':
+        return '#dc2626'; // red-600
+      case 'ERROR':
+        return '#ea580c'; // orange-600
+      case 'WARNING':
+        return '#ca8a04'; // yellow-600
+      case 'INFO':
+        return '#2563eb'; // blue-600
+    }
+  }
+
+  /**
+   * Get emoji for severity level
+   */
+  private getSeverityEmoji(severity: AlertSeverity): string {
+    switch (severity) {
+      case 'CRITICAL':
+        return '🚨';
+      case 'ERROR':
+        return '❌';
+      case 'WARNING':
+        return '⚠️';
+      case 'INFO':
+        return 'ℹ️';
+    }
+  }
+
+  /**
+   * Predefined alert templates
+   */
+  async workflowFailed(businessId: string, workflowType: string, error: string): Promise<void> {
+    await this.sendAlert({
+      type: 'WORKFLOW_FAILED',
+      severity: 'ERROR',
+      title: `Workflow Failed: ${workflowType}`,
+      message: `The ${workflowType} workflow failed for business ${businessId}.\n\nError: ${error}`,
+      businessId,
+      metadata: { workflowType, error },
+    });
+  }
+
+  async workflowCompleted(businessId: string, workflowType: string): Promise<void> {
+    await this.sendAlert({
+      type: 'WORKFLOW_COMPLETED',
+      severity: 'INFO',
+      title: `Workflow Completed: ${workflowType}`,
+      message: `The ${workflowType} workflow completed successfully for business ${businessId}.`,
+      businessId,
+      metadata: { workflowType },
+    });
+  }
+
+  async revenueMilestone(businessId: string, milestone: number, businessName: string): Promise<void> {
+    await this.sendAlert({
+      type: 'REVENUE_MILESTONE',
+      severity: 'INFO',
+      title: `Revenue Milestone Reached: $${milestone.toLocaleString()}`,
+      message: `🎉 Business "${businessName}" has reached $${milestone.toLocaleString()} in monthly revenue!`,
+      businessId,
+      metadata: { milestone, businessName },
+    });
+  }
+
+  async decisionExecuted(
+    businessId: string,
+    decisionType: string,
+    action: string,
+    businessName: string
+  ): Promise<void> {
+    await this.sendAlert({
+      type: 'DECISION_EXECUTED',
+      severity: 'WARNING',
+      title: `Autonomous Decision: ${decisionType}`,
+      message: `The system made an autonomous decision for "${businessName}".\n\nDecision: ${decisionType}\nAction: ${action}`,
+      businessId,
+      metadata: { decisionType, action, businessName },
+    });
+  }
+
+  async budgetThreshold(businessId: string, spent: number, limit: number): Promise<void> {
+    await this.sendAlert({
+      type: 'BUDGET_THRESHOLD',
+      severity: 'WARNING',
+      title: 'Budget Threshold Reached',
+      message: `Business ${businessId} has spent $${spent.toLocaleString()} of the $${limit.toLocaleString()} budget limit.`,
+      businessId,
+      metadata: { spent, limit, percentage: (spent / limit) * 100 },
+    });
+  }
+
+  async apiError(service: string, error: string): Promise<void> {
+    await this.sendAlert({
+      type: 'API_ERROR',
+      severity: 'ERROR',
+      title: `API Error: ${service}`,
+      message: `Failed to communicate with ${service} API.\n\nError: ${error}`,
+      metadata: { service, error },
+    });
+  }
+
+  async systemError(error: string, stack?: string): Promise<void> {
+    await this.sendAlert({
+      type: 'SYSTEM_ERROR',
+      severity: 'CRITICAL',
+      title: 'System Error',
+      message: `A critical system error occurred.\n\nError: ${error}`,
+      metadata: { error, stack },
+    });
+  }
+}

packages/orchestrator/src/monitoring/logger.ts

@@ -0,0 +1,163 @@
+import winston from 'winston';
+import { config } from '../utils/config';
+
+// Custom format for structured logging
+const customFormat = winston.format.combine(
+  winston.format.timestamp({ format: 'YYYY-MM-DD HH:mm:ss' }),
+  winston.format.errors({ stack: true }),
+  winston.format.splat(),
+  winston.format.json()
+);
+
+// Console format for development
+const consoleFormat = winston.format.combine(
+  winston.format.colorize(),
+  winston.format.timestamp({ format: 'HH:mm:ss' }),
+  winston.format.printf(({ timestamp, level, message, businessId, workflowType, ...meta }) => {
+    let logMessage = `${timestamp} [${level}]`;
+
+    if (businessId) {
+      logMessage += ` [Business: ${businessId}]`;
+    }
+
+    if (workflowType) {
+      logMessage += ` [Workflow: ${workflowType}]`;
+    }
+
+    logMessage += `: ${message}`;
+
+    // Add metadata if present
+    const metaStr = Object.keys(meta).length > 0 ? JSON.stringify(meta, null, 2) : '';
+    if (metaStr) {
+      logMessage += `\n${metaStr}`;
+    }
+
+    return logMessage;
+  })
+);
+
+// Create logger instance
+const logger = winston.createLogger({
+  level: config.app.logLevel,
+  format: customFormat,
+  defaultMeta: { service: 'srb-orchestrator' },
+  transports: [
+    // Write all logs to console
+    new winston.transports.Console({
+      format: config.app.nodeEnv === 'production' ? customFormat : consoleFormat,
+    }),
+    // Write all logs to combined.log
+    new winston.transports.File({
+      filename: 'logs/combined.log',
+      maxsize: 5242880, // 5MB
+      maxFiles: 5,
+    }),
+    // Write errors to error.log
+    new winston.transports.File({
+      filename: 'logs/error.log',
+      level: 'error',
+      maxsize: 5242880,
+      maxFiles: 5,
+    }),
+  ],
+});
+
+// Create logs directory if it doesn't exist
+import fs from 'fs';
+import path from 'path';
+const logsDir = path.resolve(__dirname, '../../../../logs');
+if (!fs.existsSync(logsDir)) {
+  fs.mkdirSync(logsDir, { recursive: true });
+}
+
+// Helper functions for structured logging
+export const log = {
+  info: (message: string, meta?: Record<string, any>) => {
+    logger.info(message, meta);
+  },
+
+  error: (message: string, error?: Error | unknown, meta?: Record<string, any>) => {
+    logger.error(message, {
+      ...meta,
+      error: error instanceof Error ? {
+        message: error.message,
+        stack: error.stack,
+        name: error.name,
+      } : error
+    });
+  },
+
+  warn: (message: string, meta?: Record<string, any>) => {
+    logger.warn(message, meta);
+  },
+
+  debug: (message: string, meta?: Record<string, any>) => {
+    logger.debug(message, meta);
+  },
+
+  // Business-specific logging
+  business: {
+    created: (businessId: string, name: string, idea: string) => {
+      logger.info('Business created', { businessId, name, ideaPreview: idea.substring(0, 100) });
+    },
+
+    statusChanged: (businessId: string, oldStatus: string, newStatus: string) => {
+      logger.info('Business status changed', { businessId, oldStatus, newStatus });
+    },
+
+    revenueUpdated: (businessId: string, oldRevenue: number, newRevenue: number) => {
+      logger.info('Business revenue updated', { businessId, oldRevenue, newRevenue });
+    },
+  },
+
+  // Workflow-specific logging
+  workflow: {
+    started: (workflowType: string, businessId: string, attempt: number = 1) => {
+      logger.info('Workflow started', { workflowType, businessId, attempt });
+    },
+
+    completed: (workflowType: string, businessId: string, duration: number) => {
+      logger.info('Workflow completed', { workflowType, businessId, duration });
+    },
+
+    failed: (workflowType: string, businessId: string, error: Error, attempt: number) => {
+      logger.error('Workflow failed', error, { workflowType, businessId, attempt });
+    },
+
+    retrying: (workflowType: string, businessId: string, attempt: number, maxRetries: number) => {
+      logger.warn('Workflow retrying', { workflowType, businessId, attempt, maxRetries });
+    },
+  },
+
+  // Decision-specific logging
+  decision: {
+    evaluated: (businessId: string, decisionType: string, reasoning: string) => {
+      logger.info('Decision evaluated', { businessId, decisionType, reasoning });
+    },
+
+    executed: (businessId: string, decisionType: string, action: string) => {
+      logger.info('Decision executed', { businessId, decisionType, action });
+    },
+
+    failed: (businessId: string, decisionType: string, error: Error) => {
+      logger.error('Decision execution failed', error, { businessId, decisionType });
+    },
+  },
+
+  // Campaign-specific logging
+  campaign: {
+    created: (businessId: string, platform: string, budget: number) => {
+      logger.info('Campaign created', { businessId, platform, budget });
+    },
+
+    updated: (campaignId: string, metrics: Record<string, any>) => {
+      logger.info('Campaign metrics updated', { campaignId, ...metrics });
+    },
+
+    paused: (campaignId: string, reason: string) => {
+      logger.info('Campaign paused', { campaignId, reason });
+    },
+  },
+};
+
+export default logger;

packages/orchestrator/src/monitoring/metrics.ts

@@ -0,0 +1,224 @@
+import { PrismaClient } from '@prisma/client';
+import { differenceInMonths, subMonths } from 'date-fns';
+
+export class MetricsCollector {
+  constructor(private db: PrismaClient) {}
+
+  /**
+   * Record a metric snapshot for a business
+   */
+  async recordMetric(businessId: string, data: {
+    revenue?: number;
+    adSpend?: number;
+    visitors?: number;
+    conversions?: number;
+    pageViews?: number;
+    bounceRate?: number;
+    avgSessionDuration?: number;
+    sourceBreakdown?: Record<string, any>;
+  }): Promise<void> {
+    const revenue = data.revenue || 0;
+    const adSpend = data.adSpend || 0;
+    const profit = revenue - adSpend;
+    const roas = adSpend > 0 ? revenue / adSpend : null;
+    const conversionRate = data.visitors && data.conversions
+      ? (data.conversions / data.visitors) * 100
+      : null;
+
+    await this.db.metric.create({
+      data: {
+        businessId,
+        revenue,
+        adSpend,
+        profit,
+        roas,
+        visitors: data.visitors || 0,
+        pageViews: data.pageViews || 0,
+        bounceRate: data.bounceRate,
+        avgSessionDuration: data.avgSessionDuration,
+        conversions: data.conversions || 0,
+        conversionRate,
+        sourceBreakdown: data.sourceBreakdown || {},
+      },
+    });
+
+    // Update business revenue
+    await this.updateBusinessRevenue(businessId);
+  }
+
+  /**
+   * Calculate and update business monthly and total revenue
+   */
+  private async updateBusinessRevenue(businessId: string): Promise<void> {
+    const now = new Date();
+    const oneMonthAgo = subMonths(now, 1);
+
+    // Get total revenue
+    const totalRevenue = await this.db.metric.aggregate({
+      where: { businessId },
+      _sum: { revenue: true },
+    });
+
+    // Get monthly revenue (last 30 days)
+    const monthlyRevenue = await this.db.metric.aggregate({
+      where: {
+        businessId,
+        timestamp: { gte: oneMonthAgo },
+      },
+      _sum: { revenue: true },
+    });
+
+    await this.db.business.update({
+      where: { id: businessId },
+      data: {
+        totalRevenue: totalRevenue._sum.revenue || 0,
+        monthlyRevenue: monthlyRevenue._sum.revenue || 0,
+      },
+    });
+  }
+
+  /**
+   * Get comprehensive business metrics
+   */
+  async getBusinessMetrics(businessId: string): Promise<{
+    totalRevenue: number;
+    monthlyRevenue: number;
+    totalAdSpend: number;
+    monthlyAdSpend: number;
+    averageRoas: number;
+    totalConversions: number;
+    totalVisitors: number;
+    conversionRate: number;
+    profitMargin: number;
+    recentMetrics: any[];
+  }> {
+    const oneMonthAgo = subMonths(new Date(), 1);
+
+    // Total metrics
+    const totalMetrics = await this.db.metric.aggregate({
+      where: { businessId },
+      _sum: {
+        revenue: true,
+        adSpend: true,
+        conversions: true,
+        visitors: true,
+      },
+      _avg: {
+        roas: true,
+      },
+    });
+
+    // Monthly metrics
+    const monthlyMetrics = await this.db.metric.aggregate({
+      where: {
+        businessId,
+        timestamp: { gte: oneMonthAgo },
+      },
+      _sum: {
+        revenue: true,
+        adSpend: true,
+      },
+    });
+
+    // Recent metrics (last 7 days)
+    const recentMetrics = await this.db.metric.findMany({
+      where: {
+        businessId,
+        timestamp: { gte: subMonths(new Date(), 0.25) }, // ~7 days
+      },
+      orderBy: { timestamp: 'desc' },
+      take: 30,
+    });
+
+    const totalRevenue = totalMetrics._sum.revenue || 0;
+    const totalAdSpend = totalMetrics._sum.adSpend || 0;
+    const totalConversions = totalMetrics._sum.conversions || 0;
+    const totalVisitors = totalMetrics._sum.visitors || 0;
+
+    return {
+      totalRevenue,
+      monthlyRevenue: monthlyMetrics._sum.revenue || 0,
+      totalAdSpend,
+      monthlyAdSpend: monthlyMetrics._sum.adSpend || 0,
+      averageRoas: totalMetrics._avg.roas || 0,
+      totalConversions,
+      totalVisitors,
+      conversionRate: totalVisitors > 0 ? (totalConversions / totalVisitors) * 100 : 0,
+      profitMargin: totalRevenue > 0 ? ((totalRevenue - totalAdSpend) / totalRevenue) * 100 : 0,
+      recentMetrics,
+    };
+  }
+
+  /**
+   * Get campaign performance metrics
+   */
+  async getCampaignMetrics(businessId: string): Promise<any[]> {
+    const campaigns = await this.db.campaign.findMany({
+      where: { businessId },
+      select: {
+        id: true,
+        platform: true,
+        name: true,
+        budget: true,
+        active: true,
+        impressions: true,
+        clicks: true,
+        conversions: true,
+        spend: true,
+        revenue: true,
+        createdAt: true,
+      },
+    });
+
+    return campaigns.map(campaign => ({
+      ...campaign,
+      ctr: campaign.impressions > 0 ? (campaign.clicks / campaign.impressions) * 100 : 0,
+      conversionRate: campaign.clicks > 0 ? (campaign.conversions / campaign.clicks) * 100 : 0,
+      roas: campaign.spend > 0 ? campaign.revenue / campaign.spend : 0,
+      cpc: campaign.clicks > 0 ? campaign.spend / campaign.clicks : 0,
+      cpa: campaign.conversions > 0 ? campaign.spend / campaign.conversions : 0,
+    }));
+  }
+
+  /**
+   * Get business health score (0-100)
+   */
+  async getHealthScore(businessId: string): Promise<number> {
+    const business = await this.db.business.findUnique({
+      where: { id: businessId },
+      include: { campaigns: true, metrics: { take: 30, orderBy: { timestamp: 'desc' } } },
+    });
+
+    if (!business) return 0;
+
+    let score = 0;
+
+    // Revenue score (40 points max)
+    if (business.monthlyRevenue >= 50000) score += 40;
+    else if (business.monthlyRevenue >= 10000) score += 30;
+    else if (business.monthlyRevenue >= 1000) score += 20;
+    else if (business.monthlyRevenue >= 100) score += 10;
+
+    // Active campaigns (20 points max)
+    const activeCampaigns = business.campaigns.filter(c => c.active).length;
+    score += Math.min(activeCampaigns * 10, 20);
+
+    // SEO optimized (10 points)
+    if (business.seoOptimized) score += 10;
+
+    // Email automation (10 points)
+    if (business.emailAutomation) score += 10;
+
+    // Revenue trend (20 points max)
+    if (business.metrics.length >= 7) {
+      const recentRevenue = business.metrics.slice(0, 7).reduce((sum, m) => sum + m.revenue, 0) / 7;
+      const olderRevenue = business.metrics.slice(7, 14).reduce((sum, m) => sum + m.revenue, 0) / 7;
+
+      if (recentRevenue > olderRevenue * 1.2) score += 20; // Growing
+      else if (recentRevenue > olderRevenue) score += 10; // Stable growth
+      else if (recentRevenue < olderRevenue * 0.8) score -= 10; // Declining
+    }
+
+    return Math.max(0, Math.min(100, score));
+  }
+}

packages/orchestrator/src/orchestrator.ts

@@ -0,0 +1,308 @@
+import { PrismaClient } from '@prisma/client';
+import { WorkflowExecutor } from './workflows/workflow-executor';
+import { DecisionEngine } from './decision-engine/rules';
+import { AlertSystem } from './monitoring/alerts';
+import { MetricsCollector } from './monitoring/metrics';
+import { log } from './monitoring/logger';
+import { config } from './utils/config';
+import { businessInputSchema, validateBusinessIdea } from './utils/validators';
+
+export class MetaOrchestrator {
+  private db: PrismaClient;
+  private workflowExecutor: WorkflowExecutor;
+  private decisionEngine: DecisionEngine;
+  private alerts: AlertSystem;
+  private metrics: MetricsCollector;
+  private isRunning: boolean = false;
+
+  constructor() {
+    this.db = new PrismaClient();
+    this.alerts = new AlertSystem(this.db);
+    this.metrics = new MetricsCollector(this.db);
+    this.workflowExecutor = new WorkflowExecutor(this.db, this.alerts);
+    this.decisionEngine = new DecisionEngine(this.db, this.alerts, this.metrics);
+  }
+
+  /**
+   * Initialize the orchestrator
+   */
+  async initialize(): Promise<void> {
+    try {
+      log.info('Initializing MetaOrchestrator...');
+
+      // Test database connection
+      await this.db.$connect();
+      log.info('Database connected');
+
+      // Start background processes
+      this.startBackgroundProcesses();
+
+      this.isRunning = true;
+      log.info('MetaOrchestrator initialized successfully');
+    } catch (error) {
+      log.error('Failed to initialize MetaOrchestrator', error);
+      throw error;
+    }
+  }
+
+  /**
+   * Create a new business and start its lifecycle
+   */
+  async createBusiness(input: {
+    name: string;
+    idea: string;
+    targetAudience?: string;
+    budget?: number;
+  }): Promise<{ id: string; name: string }> {
+    try {
+      // Validate input
+      const validated = businessInputSchema.parse(input);
+
+      // Validate business idea quality
+      const ideaValidation = validateBusinessIdea(validated.idea);
+      if (!ideaValidation.valid) {
+        throw new Error(`Invalid business idea: ${ideaValidation.issues.join(', ')}`);
+      }
+
+      // Create business record
+      const business = await this.db.business.create({
+        data: {
+          name: validated.name,
+          idea: validated.idea,
+          targetAudience: validated.targetAudience,
+          budget: validated.budget,
+          status: 'VALIDATING',
+        },
+      });
+
+      log.business.created(business.id, business.name, business.idea);
+
+      // Start lifecycle in background (non-blocking)
+      this.executeBusinessLifecycle(business.id).catch((error) => {
+        log.error('Business lifecycle execution failed', error, { businessId: business.id });
+      });
+
+      return {
+        id: business.id,
+        name: business.name,
+      };
+    } catch (error) {
+      log.error('Failed to create business', error);
+      throw error;
+    }
+  }
+
+  /**
+   * Execute the complete business lifecycle
+   */
+  async executeBusinessLifecycle(businessId: string): Promise<void> {
+    try {
+      log.info('Starting business lifecycle', { businessId });
+
+      // PHASE 1: Market Validation (Sequential)
+      log.info('Phase 1: Market Validation', { businessId });
+      const validationResult = await this.workflowExecutor.run(businessId, 'MARKET_VALIDATION');
+
+      if (!validationResult.success || !validationResult.data?.viable) {
+        log.info('Business validation failed - shutting down', { businessId });
+        await this.shutdown(businessId, 'Market validation failed: not viable');
+        return;
+      }
+
+      // PHASE 2: MVP Development (Sequential)
+      log.info('Phase 2: MVP Development', { businessId });
+      const mvpResult = await this.workflowExecutor.run(businessId, 'MVP_DEVELOPMENT');
+
+      if (!mvpResult.success) {
+        log.error('MVP development failed', undefined, { businessId });
+        await this.shutdown(businessId, 'MVP development failed');
+        return;
+      }
+
+      // PHASE 3: Marketing Setup (Parallel)
+      log.info('Phase 3: Marketing Setup (parallel workflows)', { businessId });
+      const marketingResults = await this.workflowExecutor.runParallel(businessId, [
+        'LANDING_PAGE_SEO',
+        'PAID_ADS',
+        'CONTENT_MARKETING',
+        'EMAIL_AUTOMATION',
+        'ANALYTICS_SETUP',
+      ]);
+
+      // Check if any critical marketing workflows failed
+      const failures = marketingResults.filter((r) => !r.success);
+      if (failures.length > 0) {
+        log.warn('Some marketing workflows failed', {
+          businessId,
+          failureCount: failures.length,
+        });
+        // Continue anyway - marketing workflows are not critical
+      }
+
+      // Update business status
+      await this.db.business.update({
+        where: { id: businessId },
+        data: { status: 'OPTIMIZING' },
+      });
+
+      // PHASE 4: Continuous Optimization Loop (Forever)
+      log.info('Phase 4: Starting continuous optimization', { businessId });
+
+      // This runs forever until business is shutdown/paused
+      await this.workflowExecutor.runForever(
+        businessId,
+        'OPTIMIZATION_LOOP',
+        config.app.optimizationIntervalMinutes
+      );
+
+      log.info('Business lifecycle completed', { businessId });
+    } catch (error) {
+      log.error('Business lifecycle error', error, { businessId });
+      await this.alerts.systemError(
+        `Business lifecycle failed for ${businessId}`,
+        error instanceof Error ? error.stack : undefined
+      );
+    }
+  }
+
+  /**
+   * Shutdown a business
+   */
+  async shutdown(businessId: string, reason: string): Promise<void> {
+    log.info('Shutting down business', { businessId, reason });
+
+    // Pause all campaigns
+    await this.db.campaign.updateMany({
+      where: { businessId },
+      data: { active: false },
+    });
+
+    // Update business status
+    await this.db.business.update({
+      where: { id: businessId },
+      data: { status: 'SHUTDOWN' },
+    });
+
+    // Send alert
+    const business = await this.db.business.findUnique({
+      where: { id: businessId },
+    });
+
+    if (business) {
+      await this.alerts.sendAlert({
+        type: 'DECISION_EXECUTED',
+        severity: 'WARNING',
+        title: 'Business Shutdown',
+        message: `Business "${business.name}" has been shut down.\n\nReason: ${reason}`,
+        businessId,
+        metadata: { reason },
+      });
+    }
+
+    log.info('Business shutdown complete', { businessId });
+  }
+
+  /**
+   * Start background processes (decision evaluation)
+   */
+  private startBackgroundProcesses(): void {
+    // Run decision evaluation periodically
+    setInterval(async () => {
+      try {
+        await this.evaluateAllBusinessDecisions();
+      } catch (error) {
+        log.error('Decision evaluation error', error);
+      }
+    }, config.app.decisionEvaluationIntervalMinutes * 60 * 1000);
+
+    log.info('Background processes started', {
+      decisionEvaluationInterval: config.app.decisionEvaluationIntervalMinutes,
+    });
+  }
+
+  /**
+   * Evaluate decisions for all active businesses
+   */
+  private async evaluateAllBusinessDecisions(): Promise<void> {
+    const activeBusinesses = await this.db.business.findMany({
+      where: {
+        status: {
+          in: ['RUNNING_ADS', 'OPTIMIZING', 'SCALING'],
+        },
+      },
+    });
+
+    log.info(`Evaluating decisions for ${activeBusinesses.length} businesses`);
+
+    for (const business of activeBusinesses) {
+      try {
+        await this.decisionEngine.evaluateBusinessDaily(business.id);
+      } catch (error) {
+        log.error('Failed to evaluate business decisions', error, {
+          businessId: business.id,
+        });
+      }
+    }
+  }
+
+  /**
+   * Get business status
+   */
+  async getBusinessStatus(businessId: string) {
+    const business = await this.db.business.findUnique({
+      where: { id: businessId },
+      include: {
+        workflows: {
+          orderBy: { createdAt: 'desc' },
+          take: 10,
+        },
+        campaigns: true,
+        decisions: {
+          orderBy: { createdAt: 'desc' },
+          take: 5,
+        },
+      },
+    });
+
+    if (!business) {
+      throw new Error('Business not found');
+    }
+
+    const metrics = await this.metrics.getBusinessMetrics(businessId);
+    const healthScore = await this.metrics.getHealthScore(businessId);
+
+    return {
+      ...business,
+      metrics,
+      healthScore,
+    };
+  }
+
+  /**
+   * List all businesses
+   */
+  async listBusinesses() {
+    return await this.db.business.findMany({
+      orderBy: { createdAt: 'desc' },
+      include: {
+        _count: {
+          select: {
+            workflows: true,
+            campaigns: true,
+            decisions: true,
+          },
+        },
+      },
+    });
+  }
+
+  /**
+   * Graceful shutdown
+   */
+  async close(): Promise<void> {
+    log.info('Shutting down MetaOrchestrator...');
+    this.isRunning = false;
+    await this.db.$disconnect();
+    log.info('MetaOrchestrator shutdown complete');
+  }
+}

packages/orchestrator/src/utils/config.ts

@@ -0,0 +1,208 @@
+import { config as loadEnv } from 'dotenv';
+import { z } from 'zod';
+import path from 'path';
+
+// Load .env file from project root
+loadEnv({ path: path.resolve(__dirname, '../../../..', '.env') });
+
+// Configuration schema with validation
+const configSchema = z.object({
+  // Database
+  database: z.object({
+    url: z.string().url(),
+  }),
+  redis: z.object({
+    url: z.string().url(),
+  }),
+
+  // Claude API
+  claude: z.object({
+    apiKey: z.string().min(1, 'Claude API key is required'),
+  }),
+
+  // Facebook Ads (optional for now)
+  facebook: z.object({
+    appId: z.string().optional(),
+    appSecret: z.string().optional(),
+    accessToken: z.string().optional(),
+    adAccountId: z.string().optional(),
+  }),
+
+  // Google Ads (optional for now)
+  googleAds: z.object({
+    clientId: z.string().optional(),
+    clientSecret: z.string().optional(),
+    refreshToken: z.string().optional(),
+    developerToken: z.string().optional(),
+    customerId: z.string().optional(),
+  }),
+
+  // Email
+  sendgrid: z.object({
+    apiKey: z.string().optional(),
+    fromEmail: z.string().email().optional(),
+    fromName: z.string().optional(),
+  }),
+
+  // Google Analytics (optional)
+  googleAnalytics: z.object({
+    propertyId: z.string().optional(),
+    measurementId: z.string().optional(),
+  }),
+
+  // Vercel (optional)
+  vercel: z.object({
+    token: z.string().optional(),
+    orgId: z.string().optional(),
+    projectId: z.string().optional(),
+  }),
+
+  // Marketplaces
+  acquire: z.object({
+    apiKey: z.string().optional(),
+  }),
+  upwork: z.object({
+    apiKey: z.string().optional(),
+    apiSecret: z.string().optional(),
+    accessToken: z.string().optional(),
+  }),
+
+  // Decision thresholds
+  thresholds: z.object({
+    scaleRevenue: z.number().positive(),
+    sellRevenue: z.number().positive(),
+    shutdownRevenue: z.number().positive(),
+    shutdownWaitMonths: z.number().int().positive(),
+  }),
+
+  // Budget limits
+  budgetLimits: z.object({
+    maxAdSpendPerBusiness: z.number().positive(),
+    maxValidationBudget: z.number().positive(),
+    maxMvpBudget: z.number().positive(),
+  }),
+
+  // Notifications
+  notifications: z.object({
+    slackWebhook: z.string().url().optional(),
+    alertEmail: z.string().email().optional(),
+  }),
+
+  // Google Search (for market validation)
+  googleSearch: z.object({
+    apiKey: z.string().optional(),
+    engineId: z.string().optional(),
+  }),
+
+  // Application
+  app: z.object({
+    nodeEnv: z.enum(['development', 'production', 'test']),
+    port: z.number().int().positive(),
+    logLevel: z.enum(['debug', 'info', 'warn', 'error']),
+    optimizationIntervalMinutes: z.number().int().positive(),
+    decisionEvaluationIntervalMinutes: z.number().int().positive(),
+  }),
+});
+
+export type Config = z.infer<typeof configSchema>;
+
+// Parse and validate configuration
+function loadConfig(): Config {
+  const config: Config = {
+    database: {
+      url: process.env.DATABASE_URL || 'postgresql://srb:srb_password@localhost:5432/srb',
+    },
+    redis: {
+      url: process.env.REDIS_URL || 'redis://localhost:6379',
+    },
+    claude: {
+      apiKey: process.env.ANTHROPIC_API_KEY || '',
+    },
+    facebook: {
+      appId: process.env.FACEBOOK_APP_ID,
+      appSecret: process.env.FACEBOOK_APP_SECRET,
+      accessToken: process.env.FACEBOOK_ACCESS_TOKEN,
+      adAccountId: process.env.FACEBOOK_AD_ACCOUNT_ID,
+    },
+    googleAds: {
+      clientId: process.env.GOOGLE_ADS_CLIENT_ID,
+      clientSecret: process.env.GOOGLE_ADS_CLIENT_SECRET,
+      refreshToken: process.env.GOOGLE_ADS_REFRESH_TOKEN,
+      developerToken: process.env.GOOGLE_ADS_DEVELOPER_TOKEN,
+      customerId: process.env.GOOGLE_ADS_CUSTOMER_ID,
+    },
+    sendgrid: {
+      apiKey: process.env.SENDGRID_API_KEY,
+      fromEmail: process.env.SENDGRID_FROM_EMAIL,
+      fromName: process.env.SENDGRID_FROM_NAME,
+    },
+    googleAnalytics: {
+      propertyId: process.env.GOOGLE_ANALYTICS_PROPERTY_ID,
+      measurementId: process.env.GOOGLE_ANALYTICS_MEASUREMENT_ID,
+    },
+    vercel: {
+      token: process.env.VERCEL_TOKEN,
+      orgId: process.env.VERCEL_ORG_ID,
+      projectId: process.env.VERCEL_PROJECT_ID,
+    },
+    acquire: {
+      apiKey: process.env.ACQUIRE_COM_API_KEY,
+    },
+    upwork: {
+      apiKey: process.env.UPWORK_API_KEY,
+      apiSecret: process.env.UPWORK_API_SECRET,
+      accessToken: process.env.UPWORK_ACCESS_TOKEN,
+    },
+    thresholds: {
+      scaleRevenue: Number(process.env.REVENUE_SCALE_THRESHOLD) || 10000,
+      sellRevenue: Number(process.env.REVENUE_SELL_THRESHOLD) || 50000,
+      shutdownRevenue: Number(process.env.REVENUE_SHUTDOWN_THRESHOLD) || 1000,
+      shutdownWaitMonths: Number(process.env.SHUTDOWN_WAIT_MONTHS) || 6,
+    },
+    budgetLimits: {
+      maxAdSpendPerBusiness: Number(process.env.MAX_AD_SPEND_PER_BUSINESS) || 5000,
+      maxValidationBudget: Number(process.env.MAX_VALIDATION_BUDGET) || 100,
+      maxMvpBudget: Number(process.env.MAX_MVP_BUDGET) || 500,
+    },
+    notifications: {
+      slackWebhook: process.env.SLACK_WEBHOOK_URL,
+      alertEmail: process.env.ALERT_EMAIL,
+    },
+    googleSearch: {
+      apiKey: process.env.GOOGLE_SEARCH_API_KEY,
+      engineId: process.env.GOOGLE_SEARCH_ENGINE_ID,
+    },
+    app: {
+      nodeEnv: (process.env.NODE_ENV as any) || 'development',
+      port: Number(process.env.PORT) || 3000,
+      logLevel: (process.env.LOG_LEVEL as any) || 'info',
+      optimizationIntervalMinutes: Number(process.env.OPTIMIZATION_INTERVAL_MINUTES) || 1440,
+      decisionEvaluationIntervalMinutes: Number(process.env.DECISION_EVALUATION_INTERVAL_MINUTES) || 1440,
+    },
+  };
+
+  // Validate configuration
+  const result = configSchema.safeParse(config);
+
+  if (!result.success) {
+    console.error('Configuration validation failed:');
+    console.error(result.error.format());
+    throw new Error('Invalid configuration. Check your .env file.');
+  }
+
+  return result.data;
+}
+
+export const config = loadConfig();
+
+// Helper to check if optional integrations are configured
+export const integrations = {
+  hasFacebookAds: () => Boolean(config.facebook.accessToken),
+  hasGoogleAds: () => Boolean(config.googleAds.refreshToken),
+  hasSendgrid: () => Boolean(config.sendgrid.apiKey),
+  hasVercel: () => Boolean(config.vercel.token),
+  hasAcquire: () => Boolean(config.acquire.apiKey),
+  hasUpwork: () => Boolean(config.upwork.apiKey),
+  hasGoogleSearch: () => Boolean(config.googleSearch.apiKey),
+  hasSlack: () => Boolean(config.notifications.slackWebhook),
+};

packages/orchestrator/src/utils/validators.ts

@@ -0,0 +1,68 @@
+import { z } from 'zod';
+
+// Business input validation
+export const businessInputSchema = z.object({
+  name: z.string().min(3, 'Business name must be at least 3 characters').max(100),
+  idea: z.string().min(10, 'Business idea must be at least 10 characters').max(5000),
+  targetAudience: z.string().optional(),
+  budget: z.number().positive().optional(),
+});
+
+export type BusinessInput = z.infer<typeof businessInputSchema>;
+
+// Campaign validation
+export const campaignInputSchema = z.object({
+  platform: z.enum(['FACEBOOK', 'GOOGLE']),
+  budget: z.number().positive(),
+  dailyBudget: z.number().positive().optional(),
+  targeting: z.record(z.any()).optional(),
+  creative: z.record(z.any()).optional(),
+});
+
+export type CampaignInput = z.infer<typeof campaignInputSchema>;
+
+// URL validation
+export function isValidUrl(url: string): boolean {
+  try {
+    new URL(url);
+    return true;
+  } catch {
+    return false;
+  }
+}
+
+// Email validation
+export function isValidEmail(email: string): boolean {
+  const emailRegex = /^[^\s@]+@[^\s@]+\.[^\s@]+$/;
+  return emailRegex.test(email);
+}
+
+// Revenue validation
+export function isValidRevenue(revenue: number): boolean {
+  return revenue >= 0 && Number.isFinite(revenue);
+}
+
+// Validate business idea quality
+export function validateBusinessIdea(idea: string): { valid: boolean; issues: string[] } {
+  const issues: string[] = [];
+
+  if (idea.length < 10) {
+    issues.push('Business idea is too short (minimum 10 characters)');
+  }
+
+  if (idea.length > 5000) {
+    issues.push('Business idea is too long (maximum 5000 characters)');
+  }
+
+  // Check for common spam/test patterns
+  const spamPatterns = ['test', 'asdf', '123', 'sample'];
+  const lowerIdea = idea.toLowerCase();
+  if (spamPatterns.some(pattern => lowerIdea === pattern)) {
+    issues.push('Business idea appears to be a test/spam input');
+  }
+
+  return {
+    valid: issues.length === 0,
+    issues,
+  };
+}

packages/orchestrator/src/workflows/01-market-validation.ts

@@ -0,0 +1,280 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { ClaudeClient } from '../integrations/claude/claude-client';
+import { log } from '../monitoring/logger';
+import axios from 'axios';
+import * as cheerio from 'cheerio';
+import { config, integrations } from '../utils/config';
+
+export class MarketValidationWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'MARKET_VALIDATION';
+  private claude: ClaudeClient;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.claude = new ClaudeClient();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Starting market validation', {
+      businessId: context.businessId,
+      businessName: business.name,
+    });
+
+    try {
+      // Step 1: Search for competitors
+      const competitors = await this.searchCompetitors(business.idea);
+
+      // Step 2: Analyze market demand
+      const demandData = await this.analyzeDemand(business.idea, business.name);
+
+      // Step 3: Get Claude's viability analysis
+      const analysis = await this.claude.analyzeBusinessIdea(
+        business.idea,
+        competitors,
+        demandData
+      );
+
+      // Step 4: Store validation results
+      await this.db.business.update({
+        where: { id: context.businessId },
+        data: {
+          viable: analysis.viable,
+          validationResult: {
+            score: analysis.score,
+            analysis: analysis.analysis,
+            risks: analysis.risks,
+            opportunities: analysis.opportunities,
+            competitors,
+            demandData,
+            validatedAt: new Date().toISOString(),
+          },
+          status: analysis.viable ? 'DEVELOPING_MVP' : 'VALIDATION_FAILED',
+        },
+      });
+
+      if (analysis.viable) {
+        log.info('Market validation passed', {
+          businessId: context.businessId,
+          score: analysis.score,
+        });
+      } else {
+        log.warn('Market validation failed', {
+          businessId: context.businessId,
+          score: analysis.score,
+          risks: analysis.risks,
+        });
+      }
+
+      return {
+        success: true,
+        data: {
+          viable: analysis.viable,
+          score: analysis.score,
+          competitors: competitors.length,
+          analysis: analysis.analysis,
+        },
+      };
+    } catch (error) {
+      log.error('Market validation error', error, { businessId: context.businessId });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  /**
+   * Search for competitors using web search
+   */
+  private async searchCompetitors(idea: string): Promise<any[]> {
+    try {
+      // Extract key terms from the idea for search
+      const searchQuery = this.extractSearchTerms(idea);
+
+      // Use Google Custom Search API if available
+      if (integrations.hasGoogleSearch()) {
+        return await this.searchWithGoogleAPI(searchQuery);
+      }
+
+      // Fallback: Use web scraping (less reliable but works)
+      return await this.searchWithScraping(searchQuery);
+    } catch (error) {
+      log.error('Competitor search failed', error);
+      return [];
+    }
+  }
+
+  /**
+   * Search using Google Custom Search API
+   */
+  private async searchWithGoogleAPI(query: string): Promise<any[]> {
+    try {
+      const response = await axios.get(
+        'https://www.googleapis.com/customsearch/v1',
+        {
+          params: {
+            key: config.googleSearch.apiKey,
+            cx: config.googleSearch.engineId,
+            q: query,
+            num: 10,
+          },
+        }
+      );
+
+      return response.data.items?.slice(0, 5).map((item: any) => ({
+        name: item.title,
+        url: item.link,
+        description: item.snippet,
+        strengths: [],
+        weaknesses: [],
+      })) || [];
+    } catch (error) {
+      log.error('Google Search API error', error);
+      return [];
+    }
+  }
+
+  /**
+   * Fallback web scraping method
+   */
+  private async searchWithScraping(query: string): Promise<any[]> {
+    try {
+      // For demo purposes, return mock data
+      // In production, you'd implement proper web scraping
+      log.warn('Using fallback competitor search (mock data)');
+
+      return [
+        {
+          name: 'Competitor 1',
+          url: 'https://example.com',
+          description: 'Similar product in the market',
+          strengths: ['Established brand', 'Large user base'],
+          weaknesses: ['Outdated UI', 'High pricing'],
+        },
+        {
+          name: 'Competitor 2',
+          url: 'https://example2.com',
+          description: 'Another competitor',
+          strengths: ['Good pricing'],
+          weaknesses: ['Limited features'],
+        },
+      ];
+    } catch (error) {
+      log.error('Web scraping failed', error);
+      return [];
+    }
+  }
+
+  /**
+   * Analyze market demand using various signals
+   */
+  private async analyzeDemand(idea: string, businessName: string): Promise<any> {
+    try {
+      const keywords = this.extractSearchTerms(idea);
+
+      // Try to get Google Trends data
+      const trendData = await this.getGoogleTrends(keywords);
+
+      return {
+        searchVolume: trendData.averageSearchVolume || 1000,
+        trend: trendData.trend || 'stable',
+        seasonality: trendData.seasonality || false,
+        relatedKeywords: trendData.relatedKeywords || [keywords],
+        confidenceLevel: trendData.confidenceLevel || 'medium',
+      };
+    } catch (error) {
+      log.error('Demand analysis failed', error);
+
+      // Return default/estimated data
+      return {
+        searchVolume: 1000,
+        trend: 'stable',
+        seasonality: false,
+        relatedKeywords: [this.extractSearchTerms(idea)],
+        confidenceLevel: 'low',
+      };
+    }
+  }
+
+  /**
+   * Get Google Trends data
+   */
+  private async getGoogleTrends(keyword: string): Promise<any> {
+    try {
+      const googleTrends = require('google-trends-api');
+
+      // Get interest over time
+      const interestOverTime = await googleTrends.interestOverTime({
+        keyword,
+        startTime: new Date(Date.now() - 90 * 24 * 60 * 60 * 1000), // 90 days ago
+      });
+
+      const data = JSON.parse(interestOverTime);
+
+      // Calculate trend (rising, stable, declining)
+      const values = data.default.timelineData.map((d: any) => d.value[0]);
+      const recentAvg = values.slice(-30).reduce((a: number, b: number) => a + b, 0) / 30;
+      const oldAvg = values.slice(0, 30).reduce((a: number, b: number) => a + b, 0) / 30;
+
+      let trend: 'rising' | 'stable' | 'declining' = 'stable';
+      if (recentAvg > oldAvg * 1.2) trend = 'rising';
+      else if (recentAvg < oldAvg * 0.8) trend = 'declining';
+
+      // Get related queries
+      const relatedQueries = await googleTrends.relatedQueries({ keyword });
+      const relatedData = JSON.parse(relatedQueries);
+      const relatedKeywords = relatedData.default.rankedList[0]?.rankedKeyword
+        ?.slice(0, 5)
+        .map((k: any) => k.query) || [];
+
+      return {
+        averageSearchVolume: Math.round(recentAvg * 100),
+        trend,
+        seasonality: this.detectSeasonality(values),
+        relatedKeywords,
+        confidenceLevel: 'high',
+      };
+    } catch (error) {
+      log.warn('Google Trends API failed, using fallback', { error });
+      return {
+        averageSearchVolume: 1000,
+        trend: 'stable',
+        seasonality: false,
+        relatedKeywords: [keyword],
+        confidenceLevel: 'low',
+      };
+    }
+  }
+
+  /**
+   * Detect seasonality in trend data
+   */
+  private detectSeasonality(values: number[]): boolean {
+    // Simple seasonality detection: check if variance is high
+    const mean = values.reduce((a, b) => a + b, 0) / values.length;
+    const variance =
+      values.reduce((sum, val) => sum + Math.pow(val - mean, 2), 0) / values.length;
+    const stdDev = Math.sqrt(variance);
+
+    // If std dev is more than 30% of mean, consider it seasonal
+    return stdDev > mean * 0.3;
+  }
+
+  /**
+   * Extract search terms from business idea
+   */
+  private extractSearchTerms(idea: string): string {
+    // Simple extraction - take first few meaningful words
+    const words = idea
+      .toLowerCase()
+      .replace(/[^a-z0-9\s]/g, '')
+      .split(/\s+/)
+      .filter((w) => w.length > 3)
+      .slice(0, 5);
+
+    return words.join(' ');
+  }
+}

packages/orchestrator/src/workflows/02-mvp-development.ts

@@ -0,0 +1,214 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { ClaudeClient } from '../integrations/claude/claude-client';
+import { VercelDeploy } from '../integrations/deploy/vercel-deploy';
+import { log } from '../monitoring/logger';
+import { integrations } from '../utils/config';
+import fs from 'fs/promises';
+import path from 'path';
+
+export class MVPDevelopmentWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'MVP_DEVELOPMENT';
+  private claude: ClaudeClient;
+  private vercel: VercelDeploy;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.claude = new ClaudeClient();
+    this.vercel = new VercelDeploy();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Starting MVP development', {
+      businessId: context.businessId,
+      businessName: business.name,
+    });
+
+    try {
+      // Step 1: Generate MVP code using Claude
+      log.info('Generating MVP code with Claude', { businessId: context.businessId });
+      const mvpGeneration = await this.claude.generateMVP(business.idea, business.name);
+
+      if (!mvpGeneration.success || !mvpGeneration.code) {
+        throw new Error('Failed to generate MVP code');
+      }
+
+      log.info('MVP code generated successfully', {
+        businessId: context.businessId,
+        filesGenerated: Object.keys(mvpGeneration.code).length,
+      });
+
+      // Step 2: Save code to local directory
+      const projectDir = await this.saveCodeToDirectory(
+        context.businessId,
+        business.name,
+        mvpGeneration.code
+      );
+
+      // Step 3: Deploy to Vercel (if configured)
+      let deploymentUrl = null;
+
+      if (integrations.hasVercel()) {
+        log.info('Deploying MVP to Vercel', { businessId: context.businessId });
+
+        deploymentUrl = await this.vercel.deploy({
+          projectName: this.sanitizeProjectName(business.name),
+          projectPath: projectDir,
+          businessId: context.businessId,
+        });
+
+        log.info('MVP deployed successfully', {
+          businessId: context.businessId,
+          url: deploymentUrl,
+        });
+      } else {
+        log.warn('Vercel not configured - MVP saved locally only', {
+          businessId: context.businessId,
+          path: projectDir,
+        });
+
+        // Generate local URL placeholder
+        deploymentUrl = `http://localhost:3002/${business.id}`;
+      }
+
+      // Step 4: Update business with MVP URL
+      await this.db.business.update({
+        where: { id: context.businessId },
+        data: {
+          mvpUrl: deploymentUrl,
+          status: 'LAUNCHING',
+        },
+      });
+
+      return {
+        success: true,
+        data: {
+          mvpUrl: deploymentUrl,
+          filesGenerated: Object.keys(mvpGeneration.code).length,
+          projectDir,
+        },
+      };
+    } catch (error) {
+      log.error('MVP development failed', error, { businessId: context.businessId });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  /**
+   * Save generated code to directory
+   */
+  private async saveCodeToDirectory(
+    businessId: string,
+    businessName: string,
+    code: Record<string, string>
+  ): Promise<string> {
+    // Create project directory
+    const projectDir = path.resolve(
+      __dirname,
+      '../../../../../data/businesses',
+      businessId,
+      'mvp'
+    );
+
+    await fs.mkdir(projectDir, { recursive: true });
+
+    log.info('Saving MVP code to directory', {
+      businessId,
+      path: projectDir,
+      fileCount: Object.keys(code).length,
+    });
+
+    // Write each file
+    for (const [filename, content] of Object.entries(code)) {
+      const filePath = path.join(projectDir, filename);
+
+      // Create subdirectories if needed
+      const dir = path.dirname(filePath);
+      await fs.mkdir(dir, { recursive: true });
+
+      // Write file
+      await fs.writeFile(filePath, content, 'utf-8');
+
+      log.debug('File written', { filename, path: filePath });
+    }
+
+    // Create a README with deployment instructions
+    const readme = `
+# ${businessName} - MVP
+
+Generated automatically by Self-Replicating Business System
+
+## Files Generated
+${Object.keys(code).map(f => `- ${f}`).join('\n')}
+
+## Local Development
+
+\`\`\`bash
+npm install
+npm run dev
+\`\`\`
+
+## Deployment
+
+This MVP has been ${integrations.hasVercel() ? 'deployed to Vercel' : 'saved locally'}.
+
+${integrations.hasVercel() ? 'Check the business record for the live URL.' : 'To deploy, configure Vercel API token in .env'}
+
+## Business ID
+${businessId}
+    `.trim();
+
+    await fs.writeFile(path.join(projectDir, 'README.md'), readme, 'utf-8');
+
+    return projectDir;
+  }
+
+  /**
+   * Sanitize project name for Vercel
+   */
+  private sanitizeProjectName(name: string): string {
+    return name
+      .toLowerCase()
+      .replace(/[^a-z0-9-]/g, '-')
+      .replace(/-+/g, '-')
+      .replace(/^-|-$/g, '')
+      .substring(0, 100);
+  }
+
+  /**
+   * Initialize Git repository (needed for Vercel)
+   */
+  private async initGitRepo(projectDir: string): Promise<void> {
+    const { exec } = require('child_process');
+    const { promisify } = require('util');
+    const execAsync = promisify(exec);
+
+    try {
+      // Check if git is already initialized
+      try {
+        await execAsync('git rev-parse --git-dir', { cwd: projectDir });
+        log.debug('Git already initialized', { projectDir });
+        return;
+      } catch {
+        // Not initialized, continue
+      }
+
+      // Initialize git
+      await execAsync('git init', { cwd: projectDir });
+      await execAsync('git add .', { cwd: projectDir });
+      await execAsync('git commit -m "Initial commit - MVP generated"', {
+        cwd: projectDir,
+      });
+
+      log.info('Git repository initialized', { projectDir });
+    } catch (error) {
+      log.warn('Failed to initialize Git repo', { error, projectDir });
+      // Don't fail the whole workflow for this
+    }
+  }
+}

packages/orchestrator/src/workflows/03-landing-page-seo.ts

@@ -0,0 +1,103 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { SEOExpert } from '../integrations/claude/skills/seo-expert';
+import { log } from '../monitoring/logger';
+
+export class LandingPageSEOWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'LANDING_PAGE_SEO';
+  private seoExpert: SEOExpert;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.seoExpert = new SEOExpert();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Starting landing page SEO optimization', {
+      businessId: context.businessId,
+    });
+
+    try {
+      // Step 1: Perform keyword research
+      const keywordResearch = await this.seoExpert.performKeywordResearch({
+        businessIdea: business.idea,
+        seedKeywords: this.extractKeywords(business.idea),
+      });
+
+      log.info('Keyword research completed', { businessId: context.businessId });
+
+      // Step 2: Generate SEO strategy
+      const seoStrategy = await this.seoExpert.generateStrategy({
+        businessName: business.name,
+        businessIdea: business.idea,
+        targetAudience: business.targetAudience || 'general audience',
+        competitors: [], // From validation data if available
+      });
+
+      log.info('SEO strategy generated', { businessId: context.businessId });
+
+      // Step 3: Optimize landing page content (if MVP exists)
+      let optimizedContent = null;
+      if (business.mvpUrl) {
+        optimizedContent = await this.seoExpert.optimizeLandingPage({
+          businessName: business.name,
+          currentContent: business.idea, // Would fetch actual content in production
+          targetKeywords: this.extractKeywords(business.idea),
+        });
+
+        log.info('Landing page content optimized', { businessId: context.businessId });
+      }
+
+      // Step 4: Generate content ideas for future blog posts
+      const contentIdeas = await this.seoExpert.generateContentIdeas({
+        businessIdea: business.idea,
+        niche: this.extractNiche(business.idea),
+        targetKeywords: this.extractKeywords(business.idea),
+      });
+
+      log.info('Content ideas generated', { businessId: context.businessId });
+
+      // Step 5: Update business record
+      await this.db.business.update({
+        where: { id: context.businessId },
+        data: {
+          seoOptimized: true,
+        },
+      });
+
+      return {
+        success: true,
+        data: {
+          keywordResearch: keywordResearch.success ? keywordResearch.output : null,
+          seoStrategy: seoStrategy.success ? seoStrategy.output : null,
+          contentIdeas: contentIdeas.success ? contentIdeas.output : null,
+        },
+      };
+    } catch (error) {
+      log.error('Landing page SEO workflow failed', error, {
+        businessId: context.businessId,
+      });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private extractKeywords(text: string): string[] {
+    return text
+      .toLowerCase()
+      .replace(/[^a-z0-9\s]/g, '')
+      .split(/\s+/)
+      .filter((w) => w.length > 3)
+      .slice(0, 10);
+  }
+
+  private extractNiche(idea: string): string {
+    // Simple niche extraction - first meaningful phrase
+    const words = idea.split(' ').slice(0, 5).join(' ');
+    return words;
+  }
+}

packages/orchestrator/src/workflows/04-paid-ads.ts

@@ -0,0 +1,183 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { FacebookAdsExpert } from '../integrations/claude/skills/facebook-ads-expert';
+import { GoogleAdsExpert } from '../integrations/claude/skills/google-ads-expert';
+import { FacebookAdsAPI } from '../integrations/ads/facebook-ads';
+import { GoogleAdsAPI } from '../integrations/ads/google-ads';
+import { log } from '../monitoring/logger';
+import { integrations } from '../utils/config';
+
+export class PaidAdsWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'PAID_ADS';
+  private fbExpert: FacebookAdsExpert;
+  private googleExpert: GoogleAdsExpert;
+  private fbAds: FacebookAdsAPI;
+  private googleAds: GoogleAdsAPI;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.fbExpert = new FacebookAdsExpert();
+    this.googleExpert = new GoogleAdsExpert();
+    this.fbAds = new FacebookAdsAPI();
+    this.googleAds = new GoogleAdsAPI();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Starting paid ads campaigns', { businessId: context.businessId });
+
+    const results: any = {
+      facebook: null,
+      google: null,
+    };
+
+    try {
+      // Step 1: Create Facebook Ads campaign
+      if (integrations.hasFacebookAds()) {
+        results.facebook = await this.createFacebookCampaign(business);
+        log.info('Facebook campaign created', { businessId: context.businessId });
+      } else {
+        log.warn('Facebook Ads not configured - skipping', {
+          businessId: context.businessId,
+        });
+      }
+
+      // Step 2: Create Google Ads campaign
+      if (integrations.hasGoogleAds()) {
+        results.google = await this.createGoogleCampaign(business);
+        log.info('Google Ads campaign created', { businessId: context.businessId });
+      } else {
+        log.warn('Google Ads not configured - skipping', {
+          businessId: context.businessId,
+        });
+      }
+
+      // Step 3: Update business status
+      await this.db.business.update({
+        where: { id: context.businessId },
+        data: {
+          adsActive: true,
+          status: 'RUNNING_ADS',
+        },
+      });
+
+      return {
+        success: true,
+        data: results,
+      };
+    } catch (error) {
+      log.error('Paid ads workflow failed', error, { businessId: context.businessId });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private async createFacebookCampaign(business: any): Promise<any> {
+    try {
+      // Get campaign strategy from Claude
+      const strategy = await this.fbExpert.generateCampaignStrategy({
+        businessName: business.name,
+        businessIdea: business.idea,
+        budget: business.budget || 500,
+        targetAudience: business.targetAudience || 'general',
+        goal: 'CONVERSIONS',
+      });
+
+      // Create campaign via Facebook Ads API
+      const campaign = await this.fbAds.createCampaign({
+        name: `${business.name} - Conversions`,
+        objective: 'CONVERSIONS',
+        budget: business.budget || 500,
+        targeting: {
+          age_min: 25,
+          age_max: 65,
+          interests: [],
+        },
+      });
+
+      // Save campaign to database
+      await this.db.campaign.create({
+        data: {
+          businessId: business.id,
+          platform: 'FACEBOOK',
+          campaignId: campaign.id,
+          name: campaign.name,
+          budget: business.budget || 500,
+          dailyBudget: (business.budget || 500) / 30,
+          active: true,
+          targeting: campaign.targeting || {},
+        },
+      });
+
+      return {
+        success: true,
+        campaignId: campaign.id,
+        strategy: strategy.output,
+      };
+    } catch (error) {
+      log.error('Facebook campaign creation failed', error);
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private async createGoogleCampaign(business: any): Promise<any> {
+    try {
+      // Get campaign strategy from Claude
+      const strategy = await this.googleExpert.generateCampaignStrategy({
+        businessName: business.name,
+        businessIdea: business.idea,
+        budget: business.budget || 500,
+        targetKeywords: this.extractKeywords(business.idea),
+        campaignType: 'SEARCH',
+      });
+
+      // Create campaign via Google Ads API
+      const campaign = await this.googleAds.createCampaign({
+        name: `${business.name} - Search`,
+        type: 'SEARCH',
+        budget: business.budget || 500,
+        keywords: this.extractKeywords(business.idea),
+      });
+
+      // Save campaign to database
+      await this.db.campaign.create({
+        data: {
+          businessId: business.id,
+          platform: 'GOOGLE',
+          campaignId: campaign.id,
+          name: campaign.name,
+          budget: business.budget || 500,
+          dailyBudget: (business.budget || 500) / 30,
+          active: true,
+        },
+      });
+
+      return {
+        success: true,
+        campaignId: campaign.id,
+        strategy: strategy.output,
+      };
+    } catch (error) {
+      log.error('Google Ads campaign creation failed', error);
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private extractKeywords(text: string): string[] {
+    return text
+      .toLowerCase()
+      .replace(/[^a-z0-9\s]/g, '')
+      .split(/\s+/)
+      .filter((w) => w.length > 3)
+      .slice(0, 20);
+  }
+}

packages/orchestrator/src/workflows/05-content-marketing.ts

@@ -0,0 +1,65 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { ClaudeClient } from '../integrations/claude/claude-client';
+import { log } from '../monitoring/logger';
+
+export class ContentMarketingWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'CONTENT_MARKETING';
+  private claude: ClaudeClient;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.claude = new ClaudeClient();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Starting content marketing setup', { businessId: context.businessId });
+
+    try {
+      // Generate SEO content for landing page and blog
+      const content = await this.claude.generateSEOContent(
+        business.name,
+        business.idea,
+        this.extractKeywords(business.idea)
+      );
+
+      log.info('Content generated', {
+        businessId: context.businessId,
+        contentLength: content.length,
+      });
+
+      // In production, this would:
+      // 1. Create blog posts
+      // 2. Publish to CMS
+      // 3. Share on social media
+      // 4. Submit to content directories
+
+      return {
+        success: true,
+        data: {
+          contentGenerated: true,
+          contentLength: content.length,
+        },
+      };
+    } catch (error) {
+      log.error('Content marketing workflow failed', error, {
+        businessId: context.businessId,
+      });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private extractKeywords(text: string): string[] {
+    return text
+      .toLowerCase()
+      .replace(/[^a-z0-9\s]/g, '')
+      .split(/\s+/)
+      .filter((w) => w.length > 3)
+      .slice(0, 10);
+  }
+}

packages/orchestrator/src/workflows/06-email-automation.ts

@@ -0,0 +1,81 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { SendgridClient } from '../integrations/email/sendgrid-client';
+import { log } from '../monitoring/logger';
+import { integrations } from '../utils/config';
+
+export class EmailAutomationWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'EMAIL_AUTOMATION';
+  private sendgrid: SendgridClient;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.sendgrid = new SendgridClient();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Starting email automation setup', { businessId: context.businessId });
+
+    try {
+      if (!integrations.hasSendgrid()) {
+        log.warn('Sendgrid not configured - skipping email automation', {
+          businessId: context.businessId,
+        });
+        return {
+          success: true,
+          data: { configured: false, reason: 'Sendgrid not configured' },
+        };
+      }
+
+      // Create email templates
+      const templates = await this.createEmailTemplates(business);
+
+      log.info('Email templates created', {
+        businessId: context.businessId,
+        templateCount: templates.length,
+      });
+
+      // Update business
+      await this.db.business.update({
+        where: { id: context.businessId },
+        data: { emailAutomation: true },
+      });
+
+      return {
+        success: true,
+        data: {
+          configured: true,
+          templates: templates.length,
+        },
+      };
+    } catch (error) {
+      log.error('Email automation workflow failed', error, {
+        businessId: context.businessId,
+      });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private async createEmailTemplates(business: any): Promise<any[]> {
+    const templates = [
+      {
+        name: 'Welcome Email',
+        subject: `Welcome to ${business.name}!`,
+        content: `Thank you for joining ${business.name}. We're excited to have you!`,
+      },
+      {
+        name: 'Onboarding Sequence',
+        subject: `Get started with ${business.name}`,
+        content: `Here's how to make the most of ${business.name}...`,
+      },
+    ];
+
+    // In production, would create actual templates via Sendgrid API
+    return templates;
+  }
+}

packages/orchestrator/src/workflows/07-analytics-setup.ts

@@ -0,0 +1,90 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { GoogleAnalyticsClient } from '../integrations/analytics/google-analytics';
+import { log } from '../monitoring/logger';
+import { integrations } from '../utils/config';
+
+export class AnalyticsSetupWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'ANALYTICS_SETUP';
+  private ga: GoogleAnalyticsClient;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.ga = new GoogleAnalyticsClient();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Starting analytics setup', { businessId: context.businessId });
+
+    try {
+      // Set up Google Analytics tracking
+      const gaSetup = await this.setupGoogleAnalytics(business);
+
+      // Set up Meta Pixel for Facebook Ads
+      const metaPixel = await this.setupMetaPixel(business);
+
+      // Set up conversion tracking
+      const conversionTracking = await this.setupConversionTracking(business);
+
+      log.info('Analytics setup complete', { businessId: context.businessId });
+
+      return {
+        success: true,
+        data: {
+          googleAnalytics: gaSetup,
+          metaPixel,
+          conversionTracking,
+        },
+      };
+    } catch (error) {
+      log.error('Analytics setup workflow failed', error, {
+        businessId: context.businessId,
+      });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private async setupGoogleAnalytics(business: any): Promise<any> {
+    // In production, would:
+    // 1. Create GA4 property
+    // 2. Install tracking code on MVP
+    // 3. Set up conversion goals
+    // 4. Configure e-commerce tracking
+
+    return {
+      configured: integrations.hasVercel(),
+      trackingId: 'G-XXXXXXXXXX', // Would be real ID
+    };
+  }
+
+  private async setupMetaPixel(business: any): Promise<any> {
+    // In production, would:
+    // 1. Create Meta Pixel
+    // 2. Install pixel code on MVP
+    // 3. Set up custom events
+    // 4. Configure conversion tracking
+
+    return {
+      configured: integrations.hasFacebookAds(),
+      pixelId: '1234567890', // Would be real ID
+    };
+  }
+
+  private async setupConversionTracking(business: any): Promise<any> {
+    // Track key events:
+    // - Page views
+    // - Sign-ups
+    // - Purchases
+    // - Email subscriptions
+
+    return {
+      configured: true,
+      events: ['page_view', 'signup', 'purchase', 'subscribe'],
+    };
+  }
+}

packages/orchestrator/src/workflows/08-optimization-loop.ts

@@ -0,0 +1,224 @@
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { WorkflowType } from '@prisma/client';
+import { MetricsCollector } from '../monitoring/metrics';
+import { FacebookAdsAPI } from '../integrations/ads/facebook-ads';
+import { GoogleAdsAPI } from '../integrations/ads/google-ads';
+import { log } from '../monitoring/logger';
+
+export class OptimizationLoopWorkflow extends WorkflowBase {
+  protected type: WorkflowType = 'OPTIMIZATION_LOOP';
+  private metrics: MetricsCollector;
+  private fbAds: FacebookAdsAPI;
+  private googleAds: GoogleAdsAPI;
+
+  constructor(db: any, alerts: any) {
+    super(db, alerts);
+    this.metrics = new MetricsCollector(db);
+    this.fbAds = new FacebookAdsAPI();
+    this.googleAds = new GoogleAdsAPI();
+  }
+
+  protected async execute(context: WorkflowContext): Promise<WorkflowResult> {
+    const business = await this.getBusiness(context.businessId);
+
+    log.info('Running optimization loop', { businessId: context.businessId });
+
+    try {
+      // Step 1: Collect latest metrics from all sources
+      const currentMetrics = await this.collectMetrics(context.businessId);
+
+      // Step 2: Analyze campaign performance
+      const campaignAnalysis = await this.analyzeCampaigns(context.businessId);
+
+      // Step 3: Optimize budget allocation
+      const budgetOptimization = await this.optimizeBudgets(
+        context.businessId,
+        campaignAnalysis
+      );
+
+      // Step 4: Pause underperforming campaigns
+      const pausedCampaigns = await this.pauseUnderperformers(
+        context.businessId,
+        campaignAnalysis
+      );
+
+      // Step 5: Test new ad variations
+      const adTesting = await this.runAdTests(context.businessId);
+
+      // Step 6: Record metrics
+      await this.metrics.recordMetric(context.businessId, {
+        revenue: currentMetrics.revenue,
+        adSpend: currentMetrics.adSpend,
+        visitors: currentMetrics.visitors,
+        conversions: currentMetrics.conversions,
+      });
+
+      log.info('Optimization loop completed', {
+        businessId: context.businessId,
+        revenue: currentMetrics.revenue,
+        pausedCampaigns: pausedCampaigns.length,
+      });
+
+      return {
+        success: true,
+        data: {
+          metrics: currentMetrics,
+          budgetChanges: budgetOptimization,
+          pausedCampaigns,
+          adTests: adTesting,
+        },
+      };
+    } catch (error) {
+      log.error('Optimization loop failed', error, { businessId: context.businessId });
+      return {
+        success: false,
+        error: error instanceof Error ? error.message : String(error),
+      };
+    }
+  }
+
+  private async collectMetrics(businessId: string): Promise<any> {
+    // Fetch metrics from:
+    // 1. Google Analytics
+    // 2. Facebook Ads
+    // 3. Google Ads
+    // 4. Payment processor (Stripe)
+
+    const campaigns = await this.db.campaign.findMany({
+      where: { businessId, active: true },
+    });
+
+    const totalSpend = campaigns.reduce((sum: number, c: any) => sum + c.spend, 0);
+    const totalRevenue = campaigns.reduce((sum: number, c: any) => sum + c.revenue, 0);
+
+    return {
+      revenue: totalRevenue,
+      adSpend: totalSpend,
+      visitors: Math.floor(Math.random() * 1000), // Would fetch from GA
+      conversions: Math.floor(Math.random() * 50), // Would fetch from GA
+      roas: totalSpend > 0 ? totalRevenue / totalSpend : 0,
+    };
+  }
+
+  private async analyzeCampaigns(businessId: string): Promise<any[]> {
+    const campaigns = await this.db.campaign.findMany({
+      where: { businessId, active: true },
+    });
+
+    return campaigns.map((campaign: any) => ({
+      id: campaign.id,
+      platform: campaign.platform,
+      roas: campaign.spend > 0 ? campaign.revenue / campaign.spend : 0,
+      ctr: campaign.impressions > 0 ? campaign.clicks / campaign.impressions : 0,
+      conversionRate:
+        campaign.clicks > 0 ? campaign.conversions / campaign.clicks : 0,
+      performance:
+        campaign.spend > 0 && campaign.revenue / campaign.spend >= 2
+          ? 'good'
+          : campaign.revenue / campaign.spend >= 1
+          ? 'acceptable'
+          : 'poor',
+    }));
+  }
+
+  private async optimizeBudgets(
+    businessId: string,
+    analysis: any[]
+  ): Promise<any[]> {
+    const optimizations = [];
+
+    for (const campaign of analysis) {
+      if (campaign.performance === 'good' && campaign.roas >= 3) {
+        // Increase budget for high performers
+        const newBudget = (await this.getCampaignBudget(campaign.id)) * 1.2;
+
+        await this.updateCampaignBudget(campaign.id, newBudget);
+
+        optimizations.push({
+          campaignId: campaign.id,
+          action: 'increase_budget',
+          change: '+20%',
+        });
+
+        log.info('Increased budget for high-performing campaign', {
+          campaignId: campaign.id,
+          newBudget,
+        });
+      } else if (campaign.performance === 'poor') {
+        // Decrease budget for poor performers
+        const newBudget = (await this.getCampaignBudget(campaign.id)) * 0.7;
+
+        await this.updateCampaignBudget(campaign.id, newBudget);
+
+        optimizations.push({
+          campaignId: campaign.id,
+          action: 'decrease_budget',
+          change: '-30%',
+        });
+
+        log.info('Decreased budget for poor-performing campaign', {
+          campaignId: campaign.id,
+          newBudget,
+        });
+      }
+    }
+
+    return optimizations;
+  }
+
+  private async pauseUnderperformers(
+    businessId: string,
+    analysis: any[]
+  ): Promise<string[]> {
+    const paused = [];
+
+    for (const campaign of analysis) {
+      if (campaign.performance === 'poor' && campaign.roas < 0.5) {
+        // Pause campaigns with ROAS < 0.5 (losing 50%+)
+        await this.db.campaign.update({
+          where: { id: campaign.id },
+          data: { active: false },
+        });
+
+        paused.push(campaign.id);
+
+        log.warn('Paused underperforming campaign', {
+          campaignId: campaign.id,
+          roas: campaign.roas,
+        });
+      }
+    }
+
+    return paused;
+  }
+
+  private async runAdTests(businessId: string): Promise<any> {
+    // In production, would:
+    // 1. Create A/B test variants
+    // 2. Test different ad copy
+    // 3. Test different targeting
+    // 4. Test different creatives
+
+    return {
+      testsRunning: 2,
+      testsCompleted: 0,
+    };
+  }
+
+  private async getCampaignBudget(campaignId: string): Promise<number> {
+    const campaign = await this.db.campaign.findUnique({
+      where: { id: campaignId },
+    });
+    return campaign?.budget || 0;
+  }
+
+  private async updateCampaignBudget(
+    campaignId: string,
+    newBudget: number
+  ): Promise<void> {
+    await this.db.campaign.update({
+      where: { id: campaignId },
+      data: { budget: newBudget },
+    });
+  }
+}

packages/orchestrator/src/workflows/workflow-base.ts

@@ -0,0 +1,238 @@
+import { PrismaClient, WorkflowType, WorkflowStatus } from '@prisma/client';
+import { log } from '../monitoring/logger';
+import { AlertSystem } from '../monitoring/alerts';
+
+export interface WorkflowContext {
+  businessId: string;
+  inputData?: Record<string, any>;
+}
+
+export interface WorkflowResult {
+  success: boolean;
+  data?: Record<string, any>;
+  error?: string;
+}
+
+export abstract class WorkflowBase {
+  protected db: PrismaClient;
+  protected alerts: AlertSystem;
+  protected abstract type: WorkflowType;
+  protected maxRetries: number = 3;
+  protected retryDelay: number = 2000; // Base delay in ms
+
+  constructor(db: PrismaClient, alerts: AlertSystem) {
+    this.db = db;
+    this.alerts = alerts;
+  }
+
+  /**
+   * Main execution method - must be implemented by subclasses
+   */
+  protected abstract execute(context: WorkflowContext): Promise<WorkflowResult>;
+
+  /**
+   * Execute workflow with retry logic, error handling, and logging
+   */
+  async executeWithRetry(context: WorkflowContext): Promise<WorkflowResult> {
+    const { businessId } = context;
+    let workflowRun;
+
+    try {
+      // Create workflow run record
+      workflowRun = await this.db.workflowRun.create({
+        data: {
+          businessId,
+          workflowType: this.type,
+          status: 'IN_PROGRESS',
+          inputData: context.inputData || {},
+          startedAt: new Date(),
+          maxRetries: this.maxRetries,
+        },
+      });
+
+      log.workflow.started(this.type, businessId);
+
+      // Execute with retries
+      for (let attempt = 1; attempt <= this.maxRetries; attempt++) {
+        try {
+          // Update attempt count
+          await this.db.workflowRun.update({
+            where: { id: workflowRun.id },
+            data: { attempts: attempt },
+          });
+
+          // Execute the workflow
+          const startTime = Date.now();
+          const result = await this.execute(context);
+          const duration = Date.now() - startTime;
+
+          if (result.success) {
+            // Success - update record and return
+            await this.db.workflowRun.update({
+              where: { id: workflowRun.id },
+              data: {
+                status: 'COMPLETED',
+                outputData: result.data || {},
+                completedAt: new Date(),
+              },
+            });
+
+            log.workflow.completed(this.type, businessId, duration);
+            await this.alerts.workflowCompleted(businessId, this.type);
+
+            return result;
+          } else {
+            // Workflow returned failure
+            throw new Error(result.error || 'Workflow execution failed');
+          }
+        } catch (error) {
+          const errorMessage = error instanceof Error ? error.message : String(error);
+          log.workflow.failed(this.type, businessId, error as Error, attempt);
+
+          // If this was the last attempt, fail permanently
+          if (attempt === this.maxRetries) {
+            await this.handleFinalFailure(workflowRun.id, businessId, errorMessage);
+            return {
+              success: false,
+              error: errorMessage,
+            };
+          }
+
+          // Otherwise, log retry and wait
+          log.workflow.retrying(this.type, businessId, attempt, this.maxRetries);
+
+          await this.db.workflowRun.update({
+            where: { id: workflowRun.id },
+            data: {
+              status: 'RETRYING',
+              error: errorMessage,
+            },
+          });
+
+          // Exponential backoff
+          const delay = this.retryDelay * Math.pow(2, attempt - 1);
+          await this.sleep(delay);
+        }
+      }
+
+      // Should never reach here, but just in case
+      throw new Error('Exhausted all retries');
+    } catch (error) {
+      const errorMessage = error instanceof Error ? error.message : String(error);
+      log.error(`Workflow ${this.type} failed completely`, error, { businessId });
+
+      if (workflowRun) {
+        await this.handleFinalFailure(workflowRun.id, businessId, errorMessage);
+      }
+
+      return {
+        success: false,
+        error: errorMessage,
+      };
+    }
+  }
+
+  /**
+   * Handle final workflow failure after all retries
+   */
+  private async handleFinalFailure(
+    workflowRunId: string,
+    businessId: string,
+    error: string
+  ): Promise<void> {
+    // Update workflow run
+    await this.db.workflowRun.update({
+      where: { id: workflowRunId },
+      data: {
+        status: 'FAILED',
+        error,
+        completedAt: new Date(),
+      },
+    });
+
+    // Send alert
+    await this.alerts.workflowFailed(businessId, this.type, error);
+
+    // Pause business for critical workflows
+    if (this.isCriticalWorkflow()) {
+      await this.db.business.update({
+        where: { id: businessId },
+        data: { status: 'PAUSED' },
+      });
+
+      log.warn('Business paused due to critical workflow failure', {
+        businessId,
+        workflowType: this.type,
+      });
+    }
+  }
+
+  /**
+   * Determine if this workflow is critical (should pause business on failure)
+   */
+  protected isCriticalWorkflow(): boolean {
+    const criticalWorkflows: WorkflowType[] = [
+      'MARKET_VALIDATION',
+      'MVP_DEVELOPMENT',
+    ];
+    return criticalWorkflows.includes(this.type);
+  }
+
+  /**
+   * Sleep utility for retry delays
+   */
+  protected sleep(ms: number): Promise<void> {
+    return new Promise((resolve) => setTimeout(resolve, ms));
+  }
+
+  /**
+   * Get business data
+   */
+  protected async getBusiness(businessId: string) {
+    const business = await this.db.business.findUnique({
+      where: { id: businessId },
+    });
+
+    if (!business) {
+      throw new Error(`Business not found: ${businessId}`);
+    }
+
+    return business;
+  }
+
+  /**
+   * Update business status
+   */
+  protected async updateBusinessStatus(
+    businessId: string,
+    status: any,
+    updates?: Record<string, any>
+  ) {
+    await this.db.business.update({
+      where: { id: businessId },
+      data: {
+        status,
+        ...updates,
+      },
+    });
+
+    log.business.statusChanged(businessId, 'unknown', status);
+  }
+
+  /**
+   * Validate context before execution
+   */
+  protected validateContext(context: WorkflowContext): void {
+    if (!context.businessId) {
+      throw new Error('businessId is required in workflow context');
+    }
+  }
+
+  /**
+   * Execute workflow (public method)
+   */
+  async run(context: WorkflowContext): Promise<WorkflowResult> {
+    this.validateContext(context);
+    return await this.executeWithRetry(context);
+  }
+}

packages/orchestrator/src/workflows/workflow-executor.ts

@@ -0,0 +1,181 @@
+import { PrismaClient, WorkflowType } from '@prisma/client';
+import { AlertSystem } from '../monitoring/alerts';
+import { WorkflowBase, WorkflowContext, WorkflowResult } from './workflow-base';
+import { log } from '../monitoring/logger';
+
+// Workflow imports (will be created)
+import { MarketValidationWorkflow } from './01-market-validation';
+import { MVPDevelopmentWorkflow } from './02-mvp-development';
+import { LandingPageSEOWorkflow } from './03-landing-page-seo';
+import { PaidAdsWorkflow } from './04-paid-ads';
+import { ContentMarketingWorkflow } from './05-content-marketing';
+import { EmailAutomationWorkflow } from './06-email-automation';
+import { AnalyticsSetupWorkflow } from './07-analytics-setup';
+import { OptimizationLoopWorkflow } from './08-optimization-loop';
+
+export class WorkflowExecutor {
+  private db: PrismaClient;
+  private alerts: AlertSystem;
+  private workflows: Map<WorkflowType, WorkflowBase>;
+
+  constructor(db: PrismaClient, alerts: AlertSystem) {
+    this.db = db;
+    this.alerts = alerts;
+
+    // Initialize all workflows
+    this.workflows = new Map([
+      ['MARKET_VALIDATION', new MarketValidationWorkflow(db, alerts)],
+      ['MVP_DEVELOPMENT', new MVPDevelopmentWorkflow(db, alerts)],
+      ['LANDING_PAGE_SEO', new LandingPageSEOWorkflow(db, alerts)],
+      ['PAID_ADS', new PaidAdsWorkflow(db, alerts)],
+      ['CONTENT_MARKETING', new ContentMarketingWorkflow(db, alerts)],
+      ['EMAIL_AUTOMATION', new EmailAutomationWorkflow(db, alerts)],
+      ['ANALYTICS_SETUP', new AnalyticsSetupWorkflow(db, alerts)],
+      ['OPTIMIZATION_LOOP', new OptimizationLoopWorkflow(db, alerts)],
+    ]);
+  }
+
+  /**
+   * Execute a single workflow
+   */
+  async run(
+    businessId: string,
+    workflowType: WorkflowType,
+    inputData?: Record<string, any>
+  ): Promise<WorkflowResult> {
+    const workflow = this.workflows.get(workflowType);
+
+    if (!workflow) {
+      throw new Error(`Unknown workflow type: ${workflowType}`);
+    }
+
+    const context: WorkflowContext = {
+      businessId,
+      inputData,
+    };
+
+    return await workflow.run(context);
+  }
+
+  /**
+   * Execute multiple workflows in parallel
+   */
+  async runParallel(
+    businessId: string,
+    workflowTypes: WorkflowType[],
+    inputData?: Record<string, any>
+  ): Promise<WorkflowResult[]> {
+    log.info(`Running ${workflowTypes.length} workflows in parallel`, {
+      businessId,
+      workflowTypes,
+    });
+
+    const promises = workflowTypes.map((type) => this.run(businessId, type, inputData));
+
+    return await Promise.all(promises);
+  }
+
+  /**
+   * Execute workflows in sequence
+   */
+  async runSequence(
+    businessId: string,
+    workflowTypes: WorkflowType[],
+    inputData?: Record<string, any>
+  ): Promise<WorkflowResult[]> {
+    log.info(`Running ${workflowTypes.length} workflows in sequence`, {
+      businessId,
+      workflowTypes,
+    });
+
+    const results: WorkflowResult[] = [];
+
+    for (const type of workflowTypes) {
+      const result = await this.run(businessId, type, inputData);
+      results.push(result);
+
+      // If a workflow fails, stop the sequence
+      if (!result.success) {
+        log.error(`Workflow sequence stopped due to failure: ${type}`, undefined, {
+          businessId,
+        });
+        break;
+      }
+    }
+
+    return results;
+  }
+
+  /**
+   * Run a workflow forever (with interval) - for optimization loop
+   */
+  async runForever(
+    businessId: string,
+    workflowType: WorkflowType,
+    intervalMinutes: number = 1440 // Daily by default
+  ): Promise<void> {
+    log.info(`Starting infinite workflow loop: ${workflowType}`, {
+      businessId,
+      intervalMinutes,
+    });
+
+    while (true) {
+      try {
+        // Check if business is still active
+        const business = await this.db.business.findUnique({
+          where: { id: businessId },
+        });
+
+        if (!business || business.status === 'SHUTDOWN' || business.status === 'PAUSED') {
+          log.info('Stopping workflow loop - business no longer active', {
+            businessId,
+            status: business?.status,
+          });
+          break;
+        }
+
+        // Run workflow
+        await this.run(businessId, workflowType);
+
+        // Wait for interval
+        const delayMs = intervalMinutes * 60 * 1000;
+        await new Promise((resolve) => setTimeout(resolve, delayMs));
+      } catch (error) {
+        log.error('Error in workflow loop', error, { businessId, workflowType });
+
+        // Wait a bit before retrying to avoid rapid failure loops
+        await new Promise((resolve) => setTimeout(resolve, 60000)); // 1 minute
+      }
+    }
+  }
+
+  /**
+   * Check if a workflow has already been completed for a business
+   */
+  async hasCompleted(businessId: string, workflowType: WorkflowType): Promise<boolean> {
+    const run = await this.db.workflowRun.findFirst({
+      where: {
+        businessId,
+        workflowType,
+        status: 'COMPLETED',
+      },
+    });
+
+    return run !== null;
+  }
+
+  /**
+   * Get workflow status for a business
+   */
+  async getWorkflowStatus(businessId: string, workflowType: WorkflowType) {
+    return await this.db.workflowRun.findFirst({
+      where: {
+        businessId,
+        workflowType,
+      },
+      orderBy: {
+        createdAt: 'desc',
+      },
+    });
+  }
+}

packages/orchestrator/tsconfig.json

@@ -0,0 +1,24 @@
+{
+  "compilerOptions": {
+    "target": "ES2022",
+    "module": "commonjs",
+    "lib": ["ES2022"],
+    "outDir": "./dist",
+    "rootDir": "./src",
+    "strict": true,
+    "esModuleInterop": true,
+    "skipLibCheck": true,
+    "forceConsistentCasingInFileNames": true,
+    "moduleResolution": "node",
+    "resolveJsonModule": true,
+    "declaration": true,
+    "declarationMap": true,
+    "sourceMap": true,
+    "noUnusedLocals": true,
+    "noUnusedParameters": true,
+    "noImplicitReturns": true,
+    "noFallthroughCasesInSwitch": true
+  },
+  "include": ["src/**/*"],
+  "exclude": ["node_modules", "dist"]
+}

packages/shared/package.json

@@ -0,0 +1,14 @@
+{
+  "name": "@srb/shared",
+  "version": "1.0.0",
+  "description": "Shared types and utilities",
+  "main": "dist/index.js",
+  "types": "dist/index.d.ts",
+  "scripts": {
+    "build": "tsc",
+    "clean": "rm -rf dist"
+  },
+  "devDependencies": {
+    "typescript": "^5.6.0"
+  }
+}

packages/shared/src/index.ts

@@ -0,0 +1,3 @@
+export * from './types/business';
+export * from './types/workflow';
+export * from './types/metrics';

packages/shared/src/types/business.ts

@@ -0,0 +1,61 @@
+export enum BusinessStatus {
+  VALIDATING = 'VALIDATING',
+  VALIDATION_FAILED = 'VALIDATION_FAILED',
+  DEVELOPING_MVP = 'DEVELOPING_MVP',
+  LAUNCHING = 'LAUNCHING',
+  RUNNING_ADS = 'RUNNING_ADS',
+  OPTIMIZING = 'OPTIMIZING',
+  SCALING = 'SCALING',
+  SELLING = 'SELLING',
+  SHUTDOWN = 'SHUTDOWN',
+  PAUSED = 'PAUSED'
+}
+
+export interface Business {
+  id: string;
+  name: string;
+  idea: string;
+  status: BusinessStatus;
+  viable: boolean | null;
+  mvpUrl: string | null;
+  landingPageUrl: string | null;
+  seoOptimized: boolean;
+  adsActive: boolean;
+  emailAutomation: boolean;
+  monthlyRevenue: number;
+  totalRevenue: number;
+  createdAt: Date;
+  updatedAt: Date;
+}
+
+export interface BusinessInput {
+  name: string;
+  idea: string;
+  targetAudience?: string;
+  budget?: number;
+}
+
+export interface ValidationResult {
+  viable: boolean;
+  score: number;
+  competitors: CompetitorInfo[];
+  demandData: DemandData;
+  analysis: string;
+  risks: string[];
+  opportunities: string[];
+}
+
+export interface CompetitorInfo {
+  name: string;
+  url: string;
+  estimatedTraffic?: number;
+  strengths: string[];
+  weaknesses: string[];
+}
+
+export interface DemandData {
+  searchVolume: number;
+  trend: 'rising' | 'stable' | 'declining';
+  seasonality: boolean;
+  relatedKeywords: string[];
+}

packages/shared/src/types/metrics.ts

@@ -0,0 +1,61 @@
+export enum Platform {
+  FACEBOOK = 'FACEBOOK',
+  GOOGLE = 'GOOGLE',
+  ORGANIC = 'ORGANIC'
+}
+
+export enum DecisionType {
+  SCALE_PRODUCT = 'SCALE_PRODUCT',
+  SELL_BUSINESS = 'SELL_BUSINESS',
+  SHUTDOWN = 'SHUTDOWN',
+  PAUSE_CAMPAIGN = 'PAUSE_CAMPAIGN',
+  INCREASE_BUDGET = 'INCREASE_BUDGET',
+  HIRE_VA = 'HIRE_VA'
+}
+
+export interface Campaign {
+  id: string;
+  businessId: string;
+  platform: Platform;
+  budget: number;
+  active: boolean;
+  impressions: number;
+  clicks: number;
+  conversions: number;
+  revenue: number;
+  createdAt: Date;
+  updatedAt: Date;
+}
+
+export interface Metric {
+  id: string;
+  businessId: string;
+  timestamp: Date;
+  revenue: number;
+  adSpend: number;
+  visitors: number;
+  conversions: number;
+  roas: number | null;
+}
+
+export interface Decision {
+  id: string;
+  businessId: string;
+  decisionType: DecisionType;
+  action: string;
+  reasoning: string;
+  revenueAtDecision: number | null;
+  executed: boolean;
+  createdAt: Date;
+}
+
+export interface BusinessMetrics {
+  totalRevenue: number;
+  monthlyRevenue: number;
+  totalAdSpend: number;
+  monthlyAdSpend: number;
+  averageRoas: number;
+  totalConversions: number;
+  totalVisitors: number;
+  conversionRate: number;
+}

packages/shared/src/types/workflow.ts

@@ -0,0 +1,44 @@
+export enum WorkflowType {
+  MARKET_VALIDATION = 'MARKET_VALIDATION',
+  MVP_DEVELOPMENT = 'MVP_DEVELOPMENT',
+  LANDING_PAGE_SEO = 'LANDING_PAGE_SEO',
+  PAID_ADS = 'PAID_ADS',
+  CONTENT_MARKETING = 'CONTENT_MARKETING',
+  EMAIL_AUTOMATION = 'EMAIL_AUTOMATION',
+  ANALYTICS_SETUP = 'ANALYTICS_SETUP',
+  OPTIMIZATION_LOOP = 'OPTIMIZATION_LOOP'
+}
+
+export enum WorkflowStatus {
+  PENDING = 'PENDING',
+  IN_PROGRESS = 'IN_PROGRESS',
+  COMPLETED = 'COMPLETED',
+  FAILED = 'FAILED',
+  RETRYING = 'RETRYING'
+}
+
+export interface WorkflowRun {
+  id: string;
+  businessId: string;
+  workflowType: WorkflowType;
+  status: WorkflowStatus;
+  inputData: Record<string, any>;
+  outputData: Record<string, any> | null;
+  error: string | null;
+  attempts: number;
+  startedAt: Date | null;
+  completedAt: Date | null;
+}
+
+export interface WorkflowExecutionContext {
+  businessId: string;
+  workflowType: WorkflowType;
+  inputData: Record<string, any>;
+  retryCount: number;
+}
+
+export interface WorkflowResult {
+  success: boolean;
+  data?: Record<string, any>;
+  error?: string;
+}

packages/shared/tsconfig.json

@@ -0,0 +1,19 @@
+{
+  "compilerOptions": {
+    "target": "ES2022",
+    "module": "commonjs",
+    "lib": ["ES2022"],
+    "outDir": "./dist",
+    "rootDir": "./src",
+    "strict": true,
+    "esModuleInterop": true,
+    "skipLibCheck": true,
+    "forceConsistentCasingInFileNames": true,
+    "moduleResolution": "node",
+    "resolveJsonModule": true,
+    "declaration": true,
+    "declarationMap": true
+  },
+  "include": ["src/**/*"],
+  "exclude": ["node_modules", "dist"]
+}

pnpm-workspace.yaml

@@ -0,0 +1,2 @@
+packages:
+  - 'packages/*'

turbo.json

@@ -0,0 +1,23 @@
+{
+  "$schema": "https://turbo.build/schema.json",
+  "tasks": {
+    "build": {
+      "dependsOn": ["^build"],
+      "outputs": ["dist/**", ".next/**", "!.next/cache/**"]
+    },
+    "dev": {
+      "cache": false,
+      "persistent": true
+    },
+    "test": {
+      "dependsOn": ["build"],
+      "outputs": ["coverage/**"]
+    },
+    "lint": {
+      "outputs": []
+    },
+    "clean": {
+      "cache": false
+    }
+  }
+}