--- name: qrmaster-growth-system description: Use when working on QRMaster growth for qrmaster.net. Covers the QRMaster SEO/GEO/SaaS wedge, baseline audit, competitor gap analysis, Top 30 page backlog, internal linking, scoring, and measurement. Also use when planning or executing use-case hubs, commercial QR landing pages, or marketing tracking for QRMaster. --- # QRMaster Growth System Use this skill only for `qrmaster.net` work. ## Goal Turn QRMaster from a generic QR tool site into a measurable SaaS growth system built around dynamic, trackable QR workflows. ## Default context - Domain: `qrmaster.net` - Primary market: English - Product strengths: dynamic updates, scan analytics, bulk creation, branded QR codes, campaign attribution - Benchmark competitors: QRCode Monkey, Beaconstac, QR TIGER, QR Code Generator, Scanova ## Core thesis - Do not optimize for generic "free QR" traffic first. - Win where dynamic updates and tracking clearly matter. - Treat use-case pages as acquisition assets, not blog filler. - Every page must map to a workflow pain, a commercial parent, and a tracked CTA. ## When to use this skill - Planning QRMaster SEO, AEO, or GEO work - Auditing the QRMaster content and route structure - Building or improving `/use-cases`, hubs, or commercial landing pages - Prioritizing new pages or existing content upgrades - Designing internal links for QRMaster - Defining marketing events and SEO-to-signup measurement for QRMaster ## How to use this skill 1. Read `references/current-state-findings.md` if the current repo state is unknown. 2. Read `references/core-plan.md` for the operating model, wedge, internal links, and scoring. 3. Read `references/top-30-backlog.md` when planning or building page inventory. 4. Read `references/tracking-spec.md` when implementing page-level or funnel tracking. 5. If you are not inside the QRMaster repo, produce plans, specs, or content only. Do not mutate product files. ## Companion skills Use the smallest set needed: - `agentic-saas-advisor`: SaaS wedge, workflow, monetization, 30/60/90 sequencing - `seo-aeo-geo-expert`: SEO/AEO/GEO detail and content shaping - `keyword-research`: cluster design and SERP-driven prioritization - `conversion`: page-level conversion flow and CTA decisions - `analytics-tracking`: event taxonomy and measurement QA - `site-architecture`: hub, URL, and internal-link structure ## Output contract Return outputs in this order when doing planning work: 1. `TL;DR` 2. `Sub-Niche Thesis` 3. `QRMaster Baseline Audit` 4. `Competitor Gap Analysis` 5. `SERP Pattern Summary` 6. `Top 30 Page Backlog` 7. `Internal Linking Model` 8. `Priority Scores` 9. `30/60/90 Plan` 10. `Tracking Spec` 11. `Assumptions` ## Guardrails - Do not treat all QR traffic as equal; prioritize workflows with update or tracking value. - Do not add pages without a real product-fit angle. - Do not separate SEO from signup and activation measurement. - Do not expand beyond the core wedge until the first cluster set shows repeatable ROI.