From 038c8dddbc2e8a5bb2205d50749968c1789d1d36 Mon Sep 17 00:00:00 2001 From: Timo Knuth Date: Mon, 12 Jan 2026 13:35:10 +0100 Subject: [PATCH] feat: implement high-priority SEO fixes and German localization --- src/app/(marketing)/blog/[slug]/page.tsx | 146 ++++++----- src/app/(marketing)/layout.tsx | 18 +- src/app/(marketing)/page.tsx | 1 + .../tools/crypto-qr-code/CryptoGenerator.tsx | 15 ++ .../(marketing)/tools/crypto-qr-code/page.tsx | 12 +- .../(marketing)/tools/email-qr-code/page.tsx | 12 +- .../(marketing)/tools/event-qr-code/page.tsx | 12 +- .../tools/facebook-qr-code/page.tsx | 12 +- .../tools/geolocation-qr-code/page.tsx | 12 +- .../tools/instagram-qr-code/page.tsx | 12 +- src/app/(marketing)/tools/layout.tsx | 44 ++++ .../(marketing)/tools/paypal-qr-code/page.tsx | 12 +- .../(marketing)/tools/phone-qr-code/page.tsx | 12 +- .../(marketing)/tools/sms-qr-code/page.tsx | 12 +- .../(marketing)/tools/teams-qr-code/page.tsx | 12 +- .../(marketing)/tools/text-qr-code/page.tsx | 12 +- .../(marketing)/tools/tiktok-qr-code/page.tsx | 12 +- .../tools/twitter-qr-code/page.tsx | 12 +- .../(marketing)/tools/url-qr-code/page.tsx | 12 +- .../(marketing)/tools/vcard-qr-code/page.tsx | 12 +- .../tools/whatsapp-qr-code/page.tsx | 12 +- .../(marketing)/tools/wifi-qr-code/page.tsx | 12 +- .../tools/youtube-qr-code/page.tsx | 12 +- .../(marketing)/tools/zoom-qr-code/page.tsx | 12 +- src/app/(marketing-de)/layout.tsx | 248 ++++++++++++++++++ .../(marketing-de)/qr-code-erstellen/page.tsx | 108 ++++++++ src/app/layout.tsx | 5 + src/components/ads/AdBanner.tsx | 59 +++++ src/components/marketing/InstantGenerator.tsx | 11 + src/components/ui/Footer.tsx | 37 +-- src/i18n/de.json | 28 +- src/i18n/en.json | 21 +- src/middleware.ts | 1 + 33 files changed, 776 insertions(+), 194 deletions(-) create mode 100644 src/app/(marketing)/tools/layout.tsx create mode 100644 src/app/(marketing-de)/layout.tsx create mode 100644 src/app/(marketing-de)/qr-code-erstellen/page.tsx create mode 100644 src/components/ads/AdBanner.tsx diff --git a/src/app/(marketing)/blog/[slug]/page.tsx b/src/app/(marketing)/blog/[slug]/page.tsx index 094da3f..f19d6ca 100644 --- a/src/app/(marketing)/blog/[slug]/page.tsx +++ b/src/app/(marketing)/blog/[slug]/page.tsx @@ -199,20 +199,22 @@ const blogPosts: Record = {

QR code tracking is the process of monitoring and analyzing scan data from QR codes to measure campaign performance and user behavior. When someone scans a trackable QR code, the system captures valuable data including:

Static vs Dynamic QR Codes: Why Tracking Matters

Understanding the difference between static and dynamic QR codes is crucial for tracking:

-

Static QR Codes: These encode the destination URL directly into the QR code pattern. Once generated, the content cannot be changed, and no tracking is possible. The QR code reader goes directly to the encoded destination without any intermediate server.

+

Static QR Codes

+

These encode the destination URL directly into the QR code pattern. Once generated, the content cannot be changed, and no tracking is possible. The QR code reader goes directly to the encoded destination without any intermediate server.

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Dynamic QR Codes: These contain a short redirect URL (like qrmaster.net/abc123) that points to a server. The server logs the scan data and then redirects to your actual destination URL. This enables tracking AND allows you to change the destination URL anytime—even after printing thousands of codes.

+

Dynamic QR Codes

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These contain a short redirect URL (like qrmaster.net/abc123) that points to a server. The server logs the scan data and then redirects to your actual destination URL. This enables tracking AND allows you to change the destination URL anytime—even after printing thousands of codes.

@@ -253,14 +255,14 @@ const blogPosts: Record = {

1. Measure Marketing ROI

QR code tracking provides concrete data on campaign performance. Instead of guessing how many people engaged with your print ad, you get exact numbers. Calculate cost per scan: if your billboard costs $5,000/month and generates 10,000 scans, that's $0.50 per engagement—compare that to your digital ad costs.

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Real-world example: A retail brand placed QR codes on product packaging linking to warranty registration. By tracking scans, they discovered only 12% of customers registered warranties. They A/B tested different incentives (15% off next purchase vs extended warranty) and increased registration to 34%—all measured through QR code tracking.

+

A retail brand placed QR codes on product packaging linking to warranty registration. By tracking scans, they discovered only 12% of customers registered warranties. They A/B tested different incentives (15% off next purchase vs extended warranty) and increased registration to 34%—all measured through QR code tracking.

2. Understand Your Audience

QR code analytics reveal WHO is scanning your codes:

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  • Geographic insights: Are most scans from your local area or nationwide? This helps optimize ad placement.
    • -
  • Device data: 70% iOS users might indicate an affluent audience; optimize your landing page accordingly.
    • -
  • Time patterns: Peak scanning at 7-9 PM? Schedule your social media posts and email campaigns for those hours.
    • +
  • Geographic insights – Are most scans from your local area or nationwide? This helps optimize ad placement.
    • +
  • Device data – 70% iOS users might indicate an affluent audience; optimize your landing page accordingly.
    • +
  • Time patterns – Peak scanning at 7-9 PM? Schedule your social media posts and email campaigns for those hours.

3. Optimize Product Engagement

@@ -276,35 +278,35 @@ const blogPosts: Record = {

Step-by-Step with QR Master:

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  1. Sign up for free: Create your QR Master account at qrmaster.net/signup
    2. -
  2. Create dynamic QR code: Click "Create QR Code" and select "Dynamic QR"
    3. -
  3. Enter destination URL: Add the website, landing page, or content you want to link
    4. -
  4. Customize design: Add your logo, brand colors, and custom frame
    5. -
  5. Download and deploy: Get high-resolution PNG or SVG for print
    6. -
  6. Access analytics: Go to Dashboard → Analytics to view real-time scan data
    7. +
  7. Sign up for free at qrmaster.net/signup
    8. +
  8. Create a dynamic QR code by clicking "Create QR Code" and selecting "Dynamic QR"
    9. +
  9. Enter the destination URL for your website, landing page, or content
    10. +
  10. Customize the design with your logo, brand colors, and custom frame
    11. +
  11. Download the high-resolution PNG or SVG for print
    12. +
  12. Access analytics via Dashboard → Analytics to view real-time scan data
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Benefits: No coding required, instant setup, real-time dashboard, unlimited scans on paid plans, GDPR compliant.

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This method requires no coding, offers instant setup, provides a real-time dashboard, includes unlimited scans on paid plans, and is GDPR compliant.

Method 2: Google Analytics with UTM Parameters

If you're already using Google Analytics, you can track QR codes using UTM parameters. This method works with both static and dynamic QR codes, but you won't get device-specific data—only what Google Analytics provides.

How to Set Up UTM Tracking:

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  1. Build your UTM URL: Use Google's Campaign URL Builder
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  2. Add parameters: +
  3. Build your UTM URL using Google's Campaign URL Builder
    4. +
  4. Add parameters:
    • utm_source=qr
    • utm_medium=print (or offline, packaging, etc.)
    • utm_campaign=summer2025 (your campaign name)
    5. -
  5. Example: https://yoursite.com?utm_source=qr&utm_medium=print&utm_campaign=summer2025
    6. -
  6. Generate QR code: Create QR code from this UTM-tagged URL
    7. -
  7. Track in Google Analytics: Go to Acquisition → Campaigns to view QR code traffic
    8. +
  8. Example: https://yoursite.com?utm_source=qr&utm_medium=print&utm_campaign=summer2025
    9. +
  9. Generate the QR code from this UTM-tagged URL
    10. +
  10. Track in Google Analytics via Acquisition → Campaigns to view QR code traffic
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Limitations: No device-specific data, no real-time scan count, cannot edit URL after printing (unless you use dynamic QR codes WITH UTM parameters—best of both worlds).

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Limitations include no device-specific data, no real-time scan count, and inability to edit URLs after printing (unless you use dynamic QR codes WITH UTM parameters—best of both worlds).

Method 3: URL Shorteners with Analytics

Services like Bitly, TinyURL, and Rebrandly offer URL shortening with basic analytics. Create a short link, generate a QR code from it, and track clicks in the shortener's dashboard.

@@ -349,7 +351,7 @@ app.get('/qr/:id', async (req, res) => { }); -

Privacy Note: Always hash IP addresses, respect Do Not Track headers, and comply with GDPR when collecting scan data.

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Privacy Note: Always hash IP addresses, respect Do Not Track headers, and comply with GDPR when collecting scan data.

Person scanning QR code with smartphone in office @@ -433,11 +435,11 @@ app.get('/qr/:id', async (req, res) => {
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Our Recommendation:

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Our Recommendation

QR Code Tracking Best Practices

@@ -474,26 +476,26 @@ app.get('/qr/:id', async (req, res) => {

5. Monitor Regularly

Don't just "set and forget" your QR codes:

6. Privacy & GDPR Compliance

Respect user privacy when collecting scan data:

QR Code Tracking Use Cases

1. Restaurant Menus

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Scenario: Restaurant replaces physical menus with QR codes on tables.

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Tracking Benefits:

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Restaurant replaces physical menus with QR codes on tables.

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Tracking Benefits

2. Retail Product Packaging

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Scenario: Product packaging includes QR code linking to warranty registration.

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Tracking Benefits:

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Product packaging includes QR code linking to warranty registration.

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Tracking Benefits

3. Event Tickets

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Scenario: Conference tickets feature unique QR codes for check-in.

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Tracking Benefits:

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Conference tickets feature unique QR codes for check-in.

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Tracking Benefits

4. Real Estate Signs

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Scenario: For Sale signs include QR code to property details.

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Tracking Benefits:

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For Sale signs include QR code to property details.

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Tracking Benefits

5. Print Advertising

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Scenario: Magazine ad includes QR code to special offer.

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Tracking Benefits:

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Magazine ad includes QR code to special offer.

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Tracking Benefits